5 Visual Marketing Trends That will Increase in 2017

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5 Visual Marketing TrendsThat will Increase in
2017

• January 2017

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1 Videos
Videos are incredibly useful for showcasing your
products and letting your audience see the in
action. Consider how-to videos, training videos,
demonstrations, and much more. Video ad spending
on social media networks is also increasing.

• What the Statistics Say
• 51.9 of marketing professionals name videos as
  the type of content with the best ROI
• Shoppers who view videos are 1.81x more likely to
  make a purchase than non-viewers
• Using the word video in an email subject line
  boosts open rats by 19, click-through rates by
  65, ad reduces unsubscribes by 26
• 93 of marketers use video for online marketing,
  sales or communication

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2 Live Videos
Live means exclusive. Live videos are trending
and more and more video content platforms like
Twitter (Periscope), Facebook and Instagram have
been including going live as a feature. You can
combine a live stream with influencer marketing
to reach younger generations in a medium they
consider to be hip, teach your audience
something with live presentations and webinars,
or hold interviews and interactive QA sessions
in which your audience can chime in with their
owns questions.

• What the Statistics Say
• Facebooks research found that people spend over
  300 more time watching a live video when its
  broadcasted than after the fact
• 81 of internet and mobile users watched more
  live videos in 2016 than 2015
• 80 of people would rather watch a live video
  from a brand than read a blog post, and 82
  prefer live videos from a brand than social posts

Image Source https//live.fb.com/golive/
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3 Infographics

• What the Statistics Say
• People retain 65 of information three days after
  hearing it when paired with relevant images,
  compared to 10 without
• Infographics are liked and shared on social media
  3x more than any other type of content
• People following directions with text and
  illustrations do 323 better than people
  following instructions without illustrations

Infographics are generating a lot of noise on
social networks. They work by compressing a lot
of information in a single medium while making it
more appealing by pairing it with relevant images
that aid in retention. Theyre attention
grabbing, persuasive and easy to understand. With
infographics, you can make the most boring and
mundane subject memorable in a way that simple
text could never do. Its a fun and creative way
of disseminating information and making sure that
it sticks.
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4 Images
A study by Microsoft found that the average
attention span is shorter than that of a
goldfish. Thats right, a goldfish. Large bodies
of text can seem off putting, and splitting it
with images makes people more inclined to finish
it. Original images (illustrations) and photos
taken by you also allow you to personalize your
content and convey the exact message you want to
relay.

• What the Statistics Say
• Articles with images get 94 more views than
  those without
• Images and photos are the most important tactic
  in optimizing social media posts
• Posts that include images produce 650 higher
  engagement than text-only posts
• Conversion rates for companies using custom
  images are 7x higher than those who are not

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5 App Screenshot
Screenshots are excellent tools for backing up
claims and giving your audience a taste of what
you have to offer before they make the
commitment. You can show them how your app looks
and behaves and highlight its main features.
Before you do so, think like them. Put yourself
in their shoes and imagine what would convince
you to download the app.

• What the Statistics Say
• Less than 2 of app store users actually open the
  full app description
• Screenshots comprise of almost 75 of the app
  listing the App Store search result page
• Localized screenshots can significantly increase
  downloads ? a study using a Chinese-speaking
  market found that localized screenshots performed
  33 better than the English ones

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Are You Including Visual Marketing in Your
Strategy?

• Colored visuals increase peoples willingness to
  read a piece of content by 80
• 90 of information transmitted to the brain is
  visual
• 65 of senior marketing executives believe that
  visual assets are core to how their brand story
  is communicated
• 39 of marketers believe that more of their
  budget should be allocated to the acquisition or
  creation of compelling visual assets
• Visual content is more than 40X more likely to
  get shared on social media than other types of
  content

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2016 AUMCORE. ALL RIGHTS RESERVED. The content
of this presentation is proprietary and
confidential. Content contains concepts and work
performed for multiple Brands (including
confidential client names) and is not to be
shared or disclosed without prior authorization.