The Hottest B2B Marketing Trends to Look Out for in 2017 in Houston (1)

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The Hottest B2B Marketing Trends to Look Out for
in 2017 in Houston
As B2B marketers approach the
beginning of the year 2017, it is the right time
to take a comprehensive look at the speedily
surfacing B2B marketing trends prevailing in
Houston this year 2017 is expected to observe an
enduring evolution of numerous amazing B2B
marketing trends and few new concepts that are
going to become extremely popular. And as B2B
marketers know that the trends become unique
practices, these practices become mainstays in
Houston.
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In the past few decades, there has been a
massive emergence of key B2B marketing
strategies, techniques and tools which have been
speedily growing in popularity. Well, the truth
of the moment is that, unique marketing
techniques such as digital, social, mobile,
marketing technology and content marketing have
now become the mainstays and not merely trends.
These incredible trends have redefined the
digital landscape and have left a gigantic impact
on how the B2B marketers approach B2B marketing
in Houston. New-age B2B marketers reside in an
extremely mobile, digitalized, social and
technology-enabled globe which blossoms with the
help of content. All these mainstays prolong to
grow and stimulate their own trends and there are
undoubtedly several new trends which are expected
to make their presence widely known in the year
2017.
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Unearthing the Hottest B2B Marketing Trends to
Look Out for in 2017 in Houston

• Client-Oriented Approach B2B marketers across
  Houston reside in the age of the customers and
  while their B2C counterparts understood it a
  while ago, B2B companies have also now identified
  with the importance of customer experience and
  employing customer-oriented approach for
  everything to run a B2B business effectively in
  Houston. The new-age B2B buyers are incredibly
  influenced through their consumer experiences and
  are expecting same experiences in their
  professional lives too. As per the latest stats,
  the B2B customer experience is expected to go
  beyond price and product as the primary brand
  differentiator by the year 2020, which will have
  massive implications, not merely for how
  companies promote and sell, but also the approach
  by which they deliver their offerings and how
  they foster their existing client relationships.
  In the year 2017, B2B marketing agencies in
  Houston are likely to make major inroads with
  adopting a customer-centric strategy and an
  internal infrastructure to support it

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• Account Based Marketing (ABM) Account Based
  Marketing (ABM) has been the hottest B2B
  marketing trend in 2016 and is expected to garner
  rife adoption in 2017 as well. For B2B agencies
  having long and intricate sales cycles which
  often involve numerous stakeholders and are
  usually high-value in nature, ABM showcases
  possibly the most effective approach to generate
  new business in comparison to the inbound
  approaches for demand generation. As demand
  generation processes concentrate on targeting
  explicit personas or customer types, ABM is
  hyper-alert on targeting the specific contacts at
  specific agencies through which an agency desires
  to run business or is previously engaged into
  this technique. Latest stats have proven that if
  B2B marketing companies in Houston leveraged ABM
  then, it delivered a 285 higher close rate for
  the targeted business accounts and a 166 higher
  close rate for the mid-market accounts.
  Furthermore, at the heart of the ABM strategy is
  a close alliance with a companys sales and
  business development endeavors. The marketing ROI
  and sales alignment have become the primary
  drivers of all B2B companies in Houston more
  companies will leap on the ABM revolution in the
  year 2017.

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• Nurturing Content Marketing Plans Content
  marketing is certainly a mainstay of the new-age
  B2B marketing strategy in Houston. The latest
  research have proven that around 89 of B2B
  marketers are making use of the content marketing
  techniques and around 70 of them plan to
  generate more content in the year 2017. But
  despite of the extensive adoption of content
  marketing techniques, only 22 B2B marketers
  believe that their company is either not at all
  or extremely effective at doing it. But 62 of
  B2B organizations are very successful with their
  overall content marketing approach. In the year
  2017, the approaches through which several B2B
  companies leverage content marketing, will take a
  huge leap forward and grow into much more
  strategic, sustainable, assessable and successful
  techniques. Lets explore few content marketing
  trends to watch in 2017-

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• Obligatory to have a standard and on-paper
  content marketing strategy.
• Laying more focus on quality rather than quantity
  and target-specific content.
• Extremely urbane technology infrastructure to
  support plans.
• Amplifying the dependence on paid augmentation to
  enhance distribution.
• Incorporate the content marketing strategies into
  ABM and other sales-centric tactics.
• Huge precedence on demonstrating ROI and addition
  in the multi-touch attribution assessment.
• Diversification of content formats for
  encompassing a wider amalgamation of interactive
  content, more video, podcasts etc.
• Extra attention laid on contributor marketing and
  native marketing to support program objectives.

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• Videos Video has been all in the rage
  throughout 2016, but in the year 2017 watch out
  for it to attain scorching status as B2B
  marketing companies in Houston already using
  video will be increased two times more. Video
  marketing if done perfectly then, can turn out to
  be extremely engaging and generates huge ROI.
  Videos are now considered to be the most
  meticulously guzzled content format. In 2017,
  more B2B companies will invest in long-form video
  content such as the formation of video shows and
  series. And today with the advanced live video
  streaming tools, B2B marketers can easily
  broadcast live events and what not which opens up
  practically infinite possibilities for exhibiting
  live events, product exhibitions, QA panels and
  behind-the-scenes expeditions.

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• Multi-Touch B2B Marketing Provenance Today B2B
  marketers in Houston are under huge pressure for
  showcasing their impact on the outcome and
  delivering analytical insights to protect
  marketing initiatives. Marketing attribution is
  basically the procedure of binding specific
  marketing campaigns and initiatives to certain
  finalized deals and proceeds. As multi-touch
  attribution has also been leveraged by the big
  B2B companies, numerous small and medium sized
  B2B firms have also had a tough time to make the
  attribution work. As more B2B firms are building
  closed-loop, incorporated marketing and sales
  systems and improved alignment of their teams,
  these assessments will get quite handy to
  perform. Be it automated, manual or a blend of
  the two, watch out for marketing attribution to
  play a massive role in B2B marketing in 2017.
• There are many more B2B marketing trends which
  will pick up steam in the year 2017, but B2B
  marketing companies in Houston must look for the
  prospective practices which are expected to move
  the needle for their companys marketing and
  business development endeavors.

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Andyalagappan

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