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The Hottest B2B Marketing Trends to Look Out for in 2017 in Houston

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As B2B marketers approach the beginning of the year 2017, it is the right time to take a comprehensive look at the speedily surfacing B2B marketing trends prevailing in Houston this year 2017 is expected to observe an enduring evolution of numerous amazing B2B marketing trends and few new concepts that are going to become extremely popular. And as B2B marketers know that the trends become unique practices, these practices become mainstays in Houston. – PowerPoint PPT presentation

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Title: The Hottest B2B Marketing Trends to Look Out for in 2017 in Houston


1
The Hottest B2B Marketing Trends to Look Out for
in 2017 in Houston
As B2B marketers approach the
beginning of the year 2017, it is the right time
to take a comprehensive look at the speedily
surfacing B2B marketing trends prevailing in
Houston this year 2017 is expected to observe an
enduring evolution of numerous amazing B2B
marketing trends and few new concepts that are
going to become extremely popular. And as B2B
marketers know that the trends become unique
practices, these practices become mainstays in
Houston.
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2
In the past few decades, there has been a
massive emergence of key B2B marketing
strategies, techniques and tools which have been
speedily growing in popularity. Well, the truth
of the moment is that, unique marketing
techniques such as digital, social, mobile,
marketing technology and content marketing have
now become the mainstays and not merely trends.
These incredible trends have redefined the
digital landscape and have left a gigantic impact
on how the B2B marketers approach B2B marketing
in Houston. New-age B2B marketers reside in an
extremely mobile, digitalized, social and
technology-enabled globe which blossoms with the
help of content. All these mainstays prolong to
grow and stimulate their own trends and there are
undoubtedly several new trends which are expected
to make their presence widely known in the year
2017.
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3
Unearthing the Hottest B2B Marketing Trends to
Look Out for in 2017 in Houston
  • Client-Oriented Approach B2B marketers across
    Houston reside in the age of the customers and
    while their B2C counterparts understood it a
    while ago, B2B companies have also now identified
    with the importance of customer experience and
    employing customer-oriented approach for
    everything to run a B2B business effectively in
    Houston. The new-age B2B buyers are incredibly
    influenced through their consumer experiences and
    are expecting same experiences in their
    professional lives too. As per the latest stats,
    the B2B customer experience is expected to go
    beyond price and product as the primary brand
    differentiator by the year 2020, which will have
    massive implications, not merely for how
    companies promote and sell, but also the approach
    by which they deliver their offerings and how
    they foster their existing client relationships.
    In the year 2017, B2B marketing agencies in
    Houston are likely to make major inroads with
    adopting a customer-centric strategy and an
    internal infrastructure to support it

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4
  • Account Based Marketing (ABM) Account Based
    Marketing (ABM) has been the hottest B2B
    marketing trend in 2016 and is expected to garner
    rife adoption in 2017 as well. For B2B agencies
    having long and intricate sales cycles which
    often involve numerous stakeholders and are
    usually high-value in nature, ABM showcases
    possibly the most effective approach to generate
    new business in comparison to the inbound
    approaches for demand generation. As demand
    generation processes concentrate on targeting
    explicit personas or customer types, ABM is
    hyper-alert on targeting the specific contacts at
    specific agencies through which an agency desires
    to run business or is previously engaged into
    this technique. Latest stats have proven that if
    B2B marketing companies in Houston leveraged ABM
    then, it delivered a 285 higher close rate for
    the targeted business accounts and a 166 higher
    close rate for the mid-market accounts.
    Furthermore, at the heart of the ABM strategy is
    a close alliance with a companys sales and
    business development endeavors. The marketing ROI
    and sales alignment have become the primary
    drivers of all B2B companies in Houston more
    companies will leap on the ABM revolution in the
    year 2017.

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  • Nurturing Content Marketing Plans Content
    marketing is certainly a mainstay of the new-age
    B2B marketing strategy in Houston. The latest
    research have proven that around 89 of B2B
    marketers are making use of the content marketing
    techniques and around 70 of them plan to
    generate more content in the year 2017. But
    despite of the extensive adoption of content
    marketing techniques, only 22 B2B marketers
    believe that their company is either not at all
    or extremely effective at doing it. But 62 of
    B2B organizations are very successful with their
    overall content marketing approach. In the year
    2017, the approaches through which several B2B
    companies leverage content marketing, will take a
    huge leap forward and grow into much more
    strategic, sustainable, assessable and successful
    techniques. Lets explore few content marketing
    trends to watch in 2017-

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6
  • Obligatory to have a standard and on-paper
    content marketing strategy.
  • Laying more focus on quality rather than quantity
    and target-specific content.
  • Extremely urbane technology infrastructure to
    support plans.
  • Amplifying the dependence on paid augmentation to
    enhance distribution.
  • Incorporate the content marketing strategies into
    ABM and other sales-centric tactics.
  • Huge precedence on demonstrating ROI and addition
    in the multi-touch attribution assessment.
  • Diversification of content formats for
    encompassing a wider amalgamation of interactive
    content, more video, podcasts etc.
  • Extra attention laid on contributor marketing and
    native marketing to support program objectives.

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7
  • Videos Video has been all in the rage
    throughout 2016, but in the year 2017 watch out
    for it to attain scorching status as B2B
    marketing companies in Houston already using
    video will be increased two times more. Video
    marketing if done perfectly then, can turn out to
    be extremely engaging and generates huge ROI.
    Videos are now considered to be the most
    meticulously guzzled content format. In 2017,
    more B2B companies will invest in long-form video
    content such as the formation of video shows and
    series. And today with the advanced live video
    streaming tools, B2B marketers can easily
    broadcast live events and what not which opens up
    practically infinite possibilities for exhibiting
    live events, product exhibitions, QA panels and
    behind-the-scenes expeditions.

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8
  • Multi-Touch B2B Marketing Provenance Today B2B
    marketers in Houston are under huge pressure for
    showcasing their impact on the outcome and
    delivering analytical insights to protect
    marketing initiatives. Marketing attribution is
    basically the procedure of binding specific
    marketing campaigns and initiatives to certain
    finalized deals and proceeds. As multi-touch
    attribution has also been leveraged by the big
    B2B companies, numerous small and medium sized
    B2B firms have also had a tough time to make the
    attribution work. As more B2B firms are building
    closed-loop, incorporated marketing and sales
    systems and improved alignment of their teams,
    these assessments will get quite handy to
    perform. Be it automated, manual or a blend of
    the two, watch out for marketing attribution to
    play a massive role in B2B marketing in 2017.
  • There are many more B2B marketing trends which
    will pick up steam in the year 2017, but B2B
    marketing companies in Houston must look for the
    prospective practices which are expected to move
    the needle for their companys marketing and
    business development endeavors.

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9
Andyalagappan
  • B2B Inbound Marketing by Andyalagappan offer
    powerful and unique B2B inbound marketing
    solutions in Houston to strengthen clients
    overall productivity through amplifying profits,
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  • Services Offered
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Contact Andy Alagappan
SEO Houston Web COO VP marketing business
development USA 12454 Briar Forest Dr Houston,
Texas- 77077, USA. Office 281-556-8319 Cell
281-570-5804 Skype Smbhouston
Gtalk getseen_at_gmail.com Official
website https//www.b2binboundmarketing.net/ Pers
onal website https//www.andyalagappan.com/
https//www.facebook.com/AndyAlagappancom https/
/plus.google.com/116729398054996295192/about https
//www.linkedin.com/in/seoppcguru https//twitter.
com/seoppcguru https//www.pinterest.com/andyalaga
ppan/ http//www.seohoustonblog.com/ https//www.y
outube.com/user/epromotionz1
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