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CGD 318 Entire Course   CGD 318 Week 1 DQ 1 What
is Public Relations CGD 318 Week 1 DQ 2 Public
Relations and Crisis Management CGD 318 Week 1
Quiz CGD 318 Week 2 DQ 1 Public Relations
Research CGD 318 Week 2 DQ 2 Publics Public
Opinion CGD 318 Week 2 Assignment To Accept or
Reject a Client CGD 318 Week 2 Quiz CGD 318 Week
3 DQ 1 The Audience CGD 318 Week 3 DQ 2 Public
Relations Tactics
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CGD 318 Week 1 DQ 1 What is Public
Relations   What is Public Relations? Assess a
minimum of two definitions of public relations
from the course materials and your own research.
Compare and contrast the major differences and
interrelationships between public relations and
journalism. Has public relations influenced your
buyer behavior? Synthesize the course materials
and other research to support your response.
Respond substantively to at least two of your
classmates postings.
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CGD 318 Week 1 DQ 2 Public Relations and Crisis
Management   Public Relations and Crisis
Management. Review the video, Jack Welch on
Toyota's PR Disaster. How does Dr. Welch assess
Toyotas performance? Based on the course
materials and the video and other research,
synthesize the concepts and give an illustration
of how Toyota might have changed public
perception using PR in responding to this crisis.
Respond substantively to at least two of your
classmates postings.
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CGD 318 Week 1 Quiz   Quiz 1. When steps
are taken to repair damage from the crisis and to
prevent it from happening again, it is what type
of strategy? 2. According to the text,
clients often criticize public relations firms
for all of the following EXCEPT 3. What
is not a contingency factor that public relations
professionals must take into account in managing
a conflict with its public?
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CGD 318 Course Success is a Tradition /
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CGD 318 Week 2 Assignment To Accept or Reject a
Client   To Accept or Reject a Client. A
well-known professional baseball player is
suspected of having used steroids and other
performance-enhancing drugs. He has not been
charged. His agent asks you to advise and assist
him in handling the intense media interest in the
case. He wants you to try to place favorable
stories about the baseball star in the media and
create a positive environment for him. If
formally accused, it could mean irreparable
damage to his baseball career.
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CGD 318 Week 2 DQ 1 Public Relations Research
(Ash Course)   Public Relations Research.
Identify a minimum of five ways research is used
in public relations. Discuss the role of public
relations research in setting organizational
short-term and long-term goals within an
organization. Assess the manner in which public
relations research can help professionals build
and shape PR campaigns. Respond substantively to
at least two of your classmates postings
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CGD 318 Week 2 DQ 2 Publics Public
Opinion   Publics Public Opinion. Choose an
organization and identify its key audiences, or
publics. Assess how these publics can have their
opinion shaped. Compare and contrast the
influence of the different types of opinion
leaders and their influence on shaping public
opinion. Respond substantively to at least two of
your classmates postings.
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CGD 318 Week 2 Quiz   Quiz 1. Any false
statement about a person or organization that
creates public contempt, hatred, ridicule, or
inflicts injury on reputation is known as 2.
Motivational objectives are more difficult to
accomplish because 3. What persuasive
tactic is being used when a political candidate
begins to use the issue of employment if the poll
indicates that unemployment is a key issue?
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CGD 318 Week 3 Assignment News Release   News
Release. Review the section entitled The Format
of a News Release in the beginning of Chapter
10. Choose an existing product or a made up
product and write a one to two page news release
(not including title and reference pages)
announcing the introduction of the new product
using the provided format. Include at least one
scholarly resource in addition to the course text.
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CGD 318 Week 3 DQ 1 The Audience   The Audience.
Select and discuss one of the following
questions. Conduct research using the text and
the Universitys Online Library to support the
position you take. Respond substantively to at
least two of your classmates postings. a. Assess
the public relations implications of the senior
market in the United States. Identify a specific
senior audience. Is this an influential audience?
Why or why not?
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CGD 318 Week 3 DQ 2 Public Relations
Tactics   Public Relations Tactics. Review the
public relations communications instruments in
Chapter 10, such as news releases, brochures, and
broadcast media. Select an organization, and
compare and contrast the strengths and
limitations of two instruments used by the
organization. Which tactic is least effective and
why? Which tactic is most effective and why?
Synthesize the course materials and other
research to support your response. Respond
substantively to at least two of your classmates
postings.
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CGD 318 Week 3 Quiz   Quiz 1. This form
of news delivery to television stations must be
carefully considered because of the cost. 2.
The most widely used document issued by
practitioners to news media is the 3.
Which is a good public relations tech tool of
internal communication with employees? 4.
What is the principal media impact and attraction
of American Idol?
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CGD 318 Week 4 DQ 1 Global Impact of Public
Relations   Global Impact of Public Relations.
Select an organization from the United States
that conducts business in countries other than
the U. S., and assess the impact of global public
relations on buyer behavior (hint Coca-Cola,
Disney, McDonalds, etc.). Respond substantively
to at least two of your classmates postings.
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CGD 318 Week 4 DQ 2 Business, Sports, Tourism,
and Entertainment   Business, Sports, Tourism,
and Entertainment. Synthesize the course
materials and evaluate how the public relations
professional educates the media using a specific
example either from a corporation, a sports
celebrity, tourism (for a state, for example), or
for an entertainer. Respond substantively to at
least two of your classmates postings
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CGD 318 Course Success is a Tradition /
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CGD 318 Week 4 Quiz   Quiz 1. Which is
NOT a Hofstedes cultural dimension that
addresses a cultural difference? 2. The
pinnacle of corporate sponsorships is 3.
The refusal to buy the products or services of a
company is called 4. News releases in
Malaysia should be distributed to avoid confusion
and enhance understanding is 5. About
one-third of U.S. corporate profits are generated
through
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CGD 318 Week 5 DQ 1 Public Relations Non-Profit
Organizations   Public Relations Non-Profit
Organizations. Select a non-profit organization
(American Red Cross, Salvation Army, etc.) and
assess the role of public relations in that
non-profit organization. Compare and contrast at
least two characteristics between a for-profit
organization and a non-profit organization.
Respond substantively to at least two of your
classmates postings.
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CGD 318 Week 5 DQ 2 Public Relations in the 21st
Century   Public Relations in the 21st Century.
Select an organization from the United States and
assess the methods with which this organization
uses communication instruments such as
traditional or social media for its public
relations campaign. To what extent has this
company incorporated newer media into its public
relations strategy? Use the course materials and
other research data to support your position.
Respond substantively to at least two of your
classmates postings.
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CGD 318 Week 5 Final Paper (Public Relations of
Starbucks)   Focus of the Final Paper For the
Final Paper, you will be evaluating the public
relations practices at an organization based on
all the chapters in the course text. Develop a
paper that answers the following questions based
on the organization of your choice. You may pick
any organization as long as your choice has
information available to answer the following
questions.
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CGD 318 Course Success is a Tradition /
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The Best way to predict the Future is to create
it.....To Best way....
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