Global bakery products market, Germany breakfast cereals market : Ken Research - PowerPoint PPT Presentation

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Global bakery products market, Germany breakfast cereals market : Ken Research

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Ken Research Report on Germany bakery and cereals market covers Global bakery products market,Germany breakfast cereals market, Energy bars market research Germany,Germany food and beverages industry,Germany cereals demand by hypermarkets,Germany cereals market by online channels The Bakery and Cereals market in Germany is forecast to grow at a higher rate during 2015-2020 as compared to 2010-2015 in US$ terms. In terms of volume consumption, Breads and Rolls held major share in the market, while Breakfast Cereals reported fastest growth during 2015-2020. Products with exotic flavors/ingredients (Novel & Experiential) or single serve packs (On-The-Go) are among the popular trends that are driving Bakery and Cereals market in Germany. In Future, business models such as 'click and collect' or 'click and deliver' for Bakery and Cereals products are anticipated to augment market growth. – PowerPoint PPT presentation

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Title: Global bakery products market, Germany breakfast cereals market : Ken Research


1
Consumer and Market Insights Bakery and Cereals
in Germany Ken Research
2
Inspite of Economy fluctuations Bakery and
Cereals Market in Germany to Remain unchanged
Ken Research
  • Ken Research has introduced report titled,
    "Consumer and Market Insights Bakery and Cereals
    in Germany ". The analysis withstands significant
    emphasis on trend changes expected in the market
    that will provide a clear picture of the
    opportunities that can be tampered with in the
    coming 5 years. This would allow key market
    players to prepare promotional strategies for
    revenue multiplication. The report manifests
    itself in various stages starting from describing
    the numerical figures associated with this
    amplifying industry in terms of worth, volume and
    frequency.

3
  • Canadean's Consumer and Market Insights report on
    the Bakery and Cereals market in Germany provides
    insights on how to target high growth categories,
    advanced packaging materials, types and closures
    category and brands market shares. The report
    primarily focuses on two growth periods for
    comparative understanding namely, 2010-15 versus
    2015-2020. The later inculcates future forecasts
    including product diversification, product
    innovation, supply chain analysis, new product
    distribution techniques/channels etc. It opens up
    avenues for capturing future market opportunities
    and to convert the same into higher returns.
    Finally, it throws light on the attitude,
    specifically the reviews and recommendations on
    how the market will shape up from 2017 to 2020.

4
  • Bakery and cereals have become staples of
    everyone's life in modern day Germany. There
    comes a time when lethargy to cook two meals a
    day for 365 days of the year over rules, this is
    when the exotic bakeries and ready to use cereals
    come for rescue. Baked goods, which include
    breads, cakes and pastries, which have been
    consumed in such large amounts in Germany that
    these have been called as the staples. To
    understand how, when and why this market has
    escalated starting 2010, we need to go back to he
    emerging economic demographics of Germany.
    Germany is a flourishing economy, the largest
    national economy of Europe. It allures itself
    being the fourth largest economy in terms of
    nominal GDP and fifth largest in terms of
    purchasing power parity in the world. Germany saw
    the largest trade surplus. Is the world's top
    location for trade fairs. This blossoming economy
    saw an increase in consumption expenditure from
    2011 to 2015.

5
  • The share of retail sales have tripled during the
    same. The falling inflation rate also made the
    consumer enjoy higher income shares for
    self-consumption. The direct impact is study on
    the expenditure and demand for bakery items and
    cereals including, Baking Mixes, Baking
    Ingredients, Bread Rolls, Breakfast Cereals,
    Cakes, Pastries Sweet Pies, Dough Products,
    Cereal Bars, Energy Bars, Cookies, Savoury
    Biscuits, Morning Goods with inputs on individual
    segment share within each category and the change
    in their market share forecast for 2015-2020. The
    Bakery and Cereals market in Germany is expected
    to grow at a compound annual growth rate of 1.9
    in value terms in the next 5 years.
  •  
  • This market saw a point of saturation by the end
    of 2015. Various influences affect the type of
    indulgence required by the targeted audience
    including the basic food item (taste and
    quality), packaging strength (less spillovers),
    preparation time, delivery time, affordability
    etc. The large working population requires better
    time management including explicit business
    models such as 'click and collect' or 'click and
    deliver' and are anticipated to augment market
    growth in the period 2015-20. The market saw
    amazingly new product innovation with rich
    variety and better supply chains for time saving
    and cost effectiveness.

6
  • The entire industry is based on the need of
    consumers to have affordable indulgence and prime
    service. A slow upward jump was seen soon after
    the end of 2014 and this market is expected to
    outperform in the next five years. Although the
    volumetric expansion is expected to be stagnant,
    the product innovation might help increase profit
    through the price channel by higher per unit
    price and hence higher volatility. The Bakery and
    Cereals market in Germany is forecast to grow at
    a higher rate during 2015-2020 as compared to
    2010-2015 in US terms but these growth figures
    are negligible. The Breakfast Cereals category is
    forecasted to register the fastest growth in both
    value and volume terms during 2015-2020.

7
  • Due to the current arrest and saturation, future
    growth within this sector is hampered.
    Especially, when the competition from close
    competitors of packed good products is on the
    verge of exploding. Products with exotic
    flavours/ingredients (Novel Experiential) or
    single serve packs (On the Go) are among the
    popular trends that are driving Bakery and
    Cereals market in Germany. Wage-earning women and
    single-person households have been a new emerging
    trend all over the world especially in Germany.
    This restricts the time available for cooking and
    baking. Moreover, the younger generation is
    looking for convenience with products that can be
    eaten on the go. As a result, the number of
    traditional bakeries is decreasing, as consumers
    shop instead at in-store bakeries. The number of
    traditional bakeries will convert into wholesale
    supplier or shut down with emerging packed, on
    the spot eat and go food product innovations.

8
  • Distribution, Brands, Raw material and
    Manufacturing-
  • The private label sector is not expected to
    expand although it holds a significant market
    share. The main reason being it failing to
    provide productive profit advantage to the
    producers.
  • The cereal market is split between domestic and
    international companies. The large international
    companies, like Kellogg, benefit from strong
    brand names and customer loyalty while domestic
    companies, like Köllen and Oetker, focus on
    healthier products that appeal to German
    consumers.
  • Local companies of German origin rule the bakery
    market in the country. International player tried
    there luck in the initial five years but failed
    due to bakery being a perishable item and there
    lack of knowledge and research of German market
    demand.
  • Multiple packs will become easy and cheaper since
    they have low per unit prices
  • The basic raw material used in this market is
    wheat, yeast, emulsifiers, sugar, malt, Gums and
    hydrocolloids, corn, oats, rice, and barley.
  • The key players include four brands, Kellogg
    (Deutschland), Cereal Partners Deutschland, Dr
    August Oetker Nahrungsmittel and Peter Kölln, are
    all expected to reach double-digit shares in
    breakfast cereals by 2020.

9
Conclusion
  • Germany is emerging as the largest market for
    food and beverages by the end of 2020. It is and
    will remain a highly competitive market with
    major bakery and cereal export to other European
    Union countries. Germany is an extremist economy
    in terms of health consciousness and therefore
    the demand for fibre rich bakery will boom in
    coming years. There seem to be saturation when
    people shift from cakes and pastries to health
    conscious snack like fibre cereals, wholegrain
    breads etc. The movement within the sector has
    been large.

10
Topics Covered in the Report
  • Germany bakery and cereals market research
  • Global bakery products market
  • Germany breakfast cereals market
  • Energy bars market research Germany
  • Germany food and beverages industry
  • Germany cereals demand by hypermarkets
  • Germany cereals market by online channels
  • Logistics and supply chain in Germany food and
    beverages industry
  • Europe Bakery and Cereals market
  • Germany bakery and cereals market size
  • Germany bakery and cereals market share
  • Germany bakery and cereals market growth
  • Germany bakery and cereals market trends
  • Germany bakery and cereals market future

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For more coverage click on the link below
  • https//www.kenresearch.com/food-beverage-and-toba
    cco/general-food/consumer-insights-bakery-cereals-
    germany/69627-11.html
  •  
  •  
  • Related links
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  •  
  • Contact Ken ResearchAnkur Gupta, Head
    Marketing Communicationsquery_at_kenresearch.com
  • 91-124-4230204www.kenresearch.com

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