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Digital marketing internship in India |digitalmarketingczar

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Title: Digital marketing internship in India |digitalmarketingczar


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DIGITAL MARKETING
  • Digital marketing is an umbrella term for the
    marketing of product or services using technology
    .
  • Mainly on the internet but also including mobile
    phones display advertising and any other digital
    medium.
  • Digital marketing campaigns are becoming more
    prevalent as will as efficient as digital
    platforms are increasingly incorporated into
    marketing plan s and everyday life.
  • Digital marketing is the promotion of products or
    brands via one or more forms of electronic media
    and differs from traditional in that it involves.

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Why use digital marketing
  • Increase website traffic
  • Increase brand recognition
  • Improve search engine ranking
  • Generate leads
  • Increase online sales conversions
  • Improve internal communications

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All the different type of All the marketing
  • Search Engine Optimization(SEO)
  • Pay Per Click Advertising(PPC)
  • Public Relations (PR)
  • Social media Marketing.
  • Content Marketing.
  • Affiliate Marketing.
  • Viral Marketing.
  • Influencer Marketing.

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SEO(Search Engine Optimization)
  • It is a methodology of strategies and tactics
    used to increase the amount of visitors to a
    website .
  • The major search engine are Google Bing and yahoo
    have primary search result .
  • SEO is an technique which helps search engines
    find and rank your site higher than the millions
    of other sites in response to a search.

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Pay per click (PPC)
  • Pay Per click is commonly associated with
    first-tier search engines.
  • The search engine advertisers typically bid on
    keyword phrases relevant to their target market.
  • The PPC Advertising model is open to abuse
    through click fraud Google and other implemented
    automated system.
  • PPC website payperclick.com

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Public Relations (PR)
  • PR is the practice of managing the spread of
    information  between an individual or an
    organization and the public.
  •  Public relations professionals typically work
    for pr and marketing firms business and
    companies.
  • Public relations specialists establish and
    maintain relationships with an organizations
    target audience the media and other opinion
    leaders.


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Social media Marketing
  • Social media itself is a catch all term for sites
    that may provide radically different social
    actions.
  • Social media often feeds into the discovery of
    new content such as news stories and discovery is
    a search activity.
  • Social media marketing is the use of social media
    platforms and website to promote a product or
    service.

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Content Marketing
  • Content marketing is the marketing and business
    process for creating and distributing and
    relevant.

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DIGITAL MARKETING TOOLS
  • Getting Ireland Online
  • Word press
  • Google Analytics
  • Face book Insights
  • Hoot suite
  • Animoto
  • Survey Monkey
  • Drop box
  • Google Drive
  • Skype

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  • DIGITAL MARKETING PLAN

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Develop your Plan
  • Situation Analysis
  • Budget
  • Audience
  • Objectives
  • Channels
  • Action Plan
  • Measurement

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THANK YOU
THANK YOU
THANK YOU
THANK YOU
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