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BUS 620 Course Success is a Tradition - snaptutorial.com

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For more classes visit www.snaptutorial.com BUS 620 Week 1 DQ 1 What is Marketing (Ash Course) BUS 620 Week 1 DQ 2 Marketing Strategies (Ash Course) BUS 620 Week 1 The Future of the New York Times (Ash Course) BUS 620 Week 2 DQ 1 Buyer Behavior (Ash Course) BUS 620 Week 2 DQ 2 Customer Needs (Ash Course) – PowerPoint PPT presentation

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Title: BUS 620 Course Success is a Tradition - snaptutorial.com


1
BUS 620 Course Success is a Tradition /
snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com
2
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Entire Course   BUS 620 Week 1 DQ 1 What
is Marketing (Ash Course) BUS 620 Week 1 DQ 2
Marketing Strategies (Ash Course) BUS 620 Week 1
The Future of the New York Times (Ash Course) BUS
620 Week 2 DQ 1 Buyer Behavior (Ash Course) BUS
620 Week 2 DQ 2 Customer Needs (Ash Course) BUS
620 Week 2 Industry Forecasting (Ash Course) BUS
620 Week 3 DQ 1 Braining Nordstrom (Ash
Course) BUS 620 Week 3 DQ 2 Marketing
Segmentation (Ash Course)
3
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Final Marketing Plan   BUS 620 Final
Marketing Plan
4
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Industry Forecasting   BUS 620 Industry
Forecasting
5
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Promotion   BUS 620 Promotions
6
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Retail Business Analysis   BUS 620 Retail
Business Analyses
7
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Space and Place   BUS 620 Space and Place
8
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 The Exchange Relationship   BUS 620 The
Exchange Relationship
9
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Week 1 Assignment Tesco Case   Week 1
Assignment Tesco Case   Read the article Read
the article Anonymous. (April 21, 2012).
Supermarket sweep Tesco's travails. The
Economist, 403(33). Retrieved from ProQuest.   In
a 2-3 page paper, examine how Tesco might realign
its marketing management to meet and anticipate
changing customer requirements in the UK. On an
international level, has Tesco adequately devised
a marketing strategy to create a profit in the
U.S. over the long- term?
10
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Week 1 DQ 1 What is Marketing   What is
marketing? Marketing has often been defined in
terms of satisfying customers needs and wants.
Critics, however, maintain that marketing goes
beyond that and creates needs and wants that did
not exist before. They feel marketers encourage
consumers to spend more money than they should on
goods and services they do not really need. What
is your understanding of the role of marketing
and the marketing management process?
11
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Week 1 DQ 2 Marketing Strategies   Marketi
ng Strategies Complete the Think About It
activity in Section 1.2 of the text   Select a
consumer product of personal interestone that
you have purchased within the past six months. It
can be anything, just as long you are familiar
with the product and generally understand how it
is marketed. Using the matrix model of marketing
management in Table 1.2, fill in the cells of the
matrix as completely and thoroughly as you can
for the brand that you purchased.
12
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Week 2 DQ 1 Buyer Behavior   Buyer
Behavior The typical buying process consists of
the following sequence of events problem
recognition, information search, evaluation of
alternatives, purchase decision, and post
purchase behavior. What specifically do you do as
a consumer in each of these stages in a high
involvement purchase like buying a house or a
car? List the four main psychological processes
as discussed in the text and what should
marketers do to manage these four psychological
processes affecting consumer behavior?
13
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Week 2 DQ 2 Customer Needs   Customer
Needs. Visit GE Healthcare (www.gehealthcare.com/)
. In context to the major points of chapter 5,
define how GE is addressing the needs of their
hospital customers by the design of this Web
site? Where and what is GE doing right, what is
GE doing wrong, and where can GE improve using
marketing research? In context of chapter 3,
where can GE improve using marketing research?
14
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Week 2 Industry Forecasting   Industry
Forecasting Identify an industry of choice (Auto
Industry, Healthcare, PC or Telecommunications).
Using the PESTEL analysis from the readings,
discuss and analyze the factors that may impact
the industry and the successful marketing of a
companys product, for example Ford Motor Company
over the next five years. Which factors are
perceived to be the biggest weaknesses of the
industry? Which factors play to the industrys
strengths? What are some opportunities for growth
that could be capitalized upon over the next five
years?
15
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Week 3 DQ 1 Braining Nordstrom   Branding
Nordstrom After reading the article Conservative
Nordstrom to sell trendy Top shop fashions,
respond to the following   How does this
partnership fit into Nordstroms current brand
management strategy? Will it appeal to its target
markets? How will it allow Nordstrom to
differentiate itself from the competition?
16
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Week 3 DQ 2 Marketing Segmentation   Marke
ting Segmentation What are the different levels
of market segmentation? Synthesize the
segmentation strategies that manufacturers of
personal computers should implement to attract
both the Gen Y and baby boomer generation to
increase their purchases of computers. Are there
some examples of companies that have already done
a good job of marketing across generations?
Respond to at least two of your fellow students.
17
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Week 3 The Case of the New Apple,
Inc.   The Case of the New Apple, Inc. Read the
article   Burrows, P., Satariano, A. (2012).
Can Phil Schiller keep Apple cool? Bloomberg
Business week. Retrieved from http//www.businessw
eek.com/articles/2012-06-07/can-phil-schiller-keep
-apple-coolp2   Assignment Instructions   Develo
p a two- to three-page paper that addresses the
following
18
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Week 4 Ad Compaign - Article
Review   Stanford, D. (2012). Mountain Dew wants
some street creed. Bloomberg Business week.
Retrieved from EBSCOHost.   In a 2-3 page paper,
answer the following   Is Mountain Dews
advertising campaign directed at the right market
segment, does it differentiate the product from
the competition, and does it communicate
effectively the product benefits? Explain your
answer.   Provide a proposed redesign of the
campaign that could have a more universal appeal.
What communication channels should be focused on?
Why?
19
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Week 4 DQ 1 The Role of
Pricing   Mohammed, R. (2012). J.C. Penneys
risky new pricing strategy. Harvard Business
Review.   Is your own buying behavior influenced
by coupons and sales?   Why do you think J.C.
Penneys pricing strategy has not been successful
as compared to other low price proponents like
Wal-Mart?   Will Ron Johnsons four-year plan be
successful over the long-term? Why or why not?
20
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Week 4 DQ 2 Product Development
Process   Product Development Process Do an
internet search of the new product development
process of any product of your choice, and
analyze the process for developing the product.
Review the reasons why new products fail and make
two specific recommendations to improve the high
failure rate of new products.
21
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Week 5 DQ 1 Marketing Channels   Marketing
Channels Analyze the challenges that
organizations face in the effective transition
between selling products using the traditional
brick and mortar marketing channel and selling
products online. Synthesize the strategies that
organizations like Zara and Wal-Mart- two
companies that are having difficulty developing
ecommerce capability can implement to increase
the effortless movement of customers between the
traditional and online channels.
22
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Week 5 DQ 2 Going Global   Going Global
Identify the strategies for entering into the
global market. Assess the strengths and
limitations of each. Give an example of a company
that has made a success of doing business in the
global economy. What lessons from McDonalds
success in the global marketplace are
transferable across industries?
23
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Week 5 Marketing in a Global
Economy   Fairs, S. (2012). Grounds zero A
Starbucks-free Italy. Bloomberg Business week.
Retrieved from Proquest.   According to the
article, Italy poses a reputational risk for
Starbucks. In a 2-3 page paper, examine some of
the challenges Starbucks faces in addressing
that risk. Determine whether there is a strategic
advantage to entering the Italian market. How
should competitors marketing strategies inform
and influence Starbucks entry into this new
market? Should it even enter Italy at all?
24
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Week 6 DQ 1 Proctor Gamble in
Vietnam   Coleman-Lochner, L. (2012). PG plays
kindergarten catch-up with Unilever in Vietnam.
Bloomberg. Retrieved from http//www.bloomberg.com
/news/2012-07-04/p-g-plays-kindergarten-catch-up-w
ith-unilever-in-vietnam.html   Discuss the
marketing plan insights PG has gained through
its Vietnamese marketing studies. How influential
are those discoveries in the development of PG's
strategy to enter the Vietnamese market?
25
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Week 6 DQ 2 Creating a Plan   Creating a
Plan Provide a brief overview of the product for
which you are going to write your Marketing Plan.
Why did you choose it? Which elements of the plan
are you having difficulty with? What additional
information would be needed to make the most
informed strategic decisions for the future
implementation of your plan? Guided Response
26
BUS 620 Course Success is a Tradition /
snaptutorial.com
BUS 620 Week 6 Final Paper   Develop a marketing
plan for the successful development,
commercialization and introduction of any product
of your choice in the market place. You are
required to (1) analyze the general business
situation in detail, including organizational
strengths and weaknesses, environmental
opportunities and threats, industry trends, and
direct and indirect competition.
27
BUS 620 Course Success is a Tradition /
snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com
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