Pull Tab Pouch by Ampac Makes U.S. Debut as Festive Beverage Launches a New Line of Ready-To-Drink Cocktails - PowerPoint PPT Presentation

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Pull Tab Pouch by Ampac Makes U.S. Debut as Festive Beverage Launches a New Line of Ready-To-Drink Cocktails

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1888PressRelease - The Ampac Pull TabTM beverage pouch will now be marketed and produced in the United States for alcoholic beverages. Ampac's Pull Tab award winning beverage pouch first launched in Switzerland for a local juice brand in 2014. The Ampac Pull TabTM pouch is an alternative format to the traditional straw-punch beverage pouch. – PowerPoint PPT presentation

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Title: Pull Tab Pouch by Ampac Makes U.S. Debut as Festive Beverage Launches a New Line of Ready-To-Drink Cocktails


1
Pull Tab Pouch by Ampac Makes U.S. Debut as
Festive Beverage Launches a New Line of
Ready-To-Drink Cocktails
1888PressRelease - The Ampac Pull TabTM beverage
pouch will now be marketed and produced in the
United States for alcoholic beverages. Ampac's
Pull Tab award winning beverage pouch first
launched in Switzerland for a local juice brand
in 2014. The Ampac Pull TabTM pouch is an
alternative format to the traditional straw-punch
beverage pouch. Ampac, a division of ProAmpac,
announces the Ampac Pull TabTM beverage pouch
will now be marketed and produced in the United
States for alcoholic beverages. Ampac's Pull Tab
award winning beverage pouch first launched in
Switzerland for a local juice brand in 2014.
The Ampac Pull TabTM pouch is an alternative
format to the traditional straw-punch beverage
pouch. It is new to the beverage market and
provides a hygienic protection of the straw hole
with a tear away, customized Ampac Pull Tab
label. The premade hole on the pouch body,
covered by the label that is applied by fully
automatic label dispensers, is novel for this
application. The convenient, easy open pull tab
feature allows for a larger hole to drink
slurries out of - perfect for a frozen
ready-to-drink cocktail. Traditional pouches
require the consumer to pour the contents into
another glass before consuming. The technology of
this pouch is currently produced in Ampac's
Kirchberg, Switzerland location, but is now
available in the United States. The Pull Tab
pouch now includes alcoholic beverages in a
larger sized format (375ml) compared to the
original 200ml size for fruit juice based drinks.
It is the only flavored cocktail beverage
available in the United States in a single-serve
stand-up pouch with straw hole and easy to open
tab. The pouch can also be placed in the freezer
and the product can be enjoyed frozen.
Additional features of the pouch make it truly
portable. In comparison to other competing
products on the market, the Pull Tab beverage
pouch with attached straw creates convenient
straw access with no need to tear open the pouch
or use a separate cup. The straw hole is pre-cut
so no piercing of the straw is needed, in
addition to a larger diameter straw providing a
better drinking experience.
2
Because the beverage is in a pouch, there is no
fear of glass breakage and a greater reliability
when safely used outdoors. The low volume of
waste from the pouch, along with a lighter weight
compared to glass, also contributes to the
benefits of the Pull Tab pouch. Ampac currently
produces this pouch for Festive Beverage and
their WingDingTM line of Wine Cocktails. Alcohol
consumers between the age of 21 and 35 desire a
convenient and portable alcoholic beverage
experience for boating, golfing, parks, beaches
and sporting events. "The Ampac Pull Tab pouch
provides a new and unique experience for
consumers. The new format provides consumer
convenience and is a fun, unique way to enjoy a
cocktail," said Millie Nuño, ProAmpac's Director
of Marketing. About Ampac Ampac is a division of
ProAmpac and is part of the U.S. Flexibles
Division. Ampac drives packaging transformation
and performance by creating packages that are
more innovative, progressive and dynamic than
those used by competitive brands. Ampac's
comprehensive approach to packaging is a balance
of rigorous, technology-driven thinking and
exceptional creativity. About ProAmpac ProAmpac
is steadfast in their unwavering commitment to
provide creative packaging solutions,
industry-leading customer service and
award-winning innovation to a diverse global
marketplace. It is a diversified global packaging
company with over 2,500 employees and 20
manufacturing centers in North America, Europe
and Asia. For more information, visit our website
at http//www.ProAmpac.com. Please forward
inquiries to ProAmpac 12025 Tricon
Rd Cincinnati, OH 45246 Phone (513)
671-1777 Fax (513) 671-2920 Email general ( _at_
) ampaconline dot com
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