Importance of Corporate Branding

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Importance of Corporate Branding
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• A successful corporate brand is defined by -
  companys mission, values, and objectives.
• Main purpose of adopting a corporate brand - To
  have a unique and consistent look and feel across
  every medium.
• Importance -
• increases the value of a company,
• provides employees with direction and motivation,
  
• makes acquiring new customers easier.
• Corporate branding holds an important place in
  marketing, for both small and large companies.

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Importance of Corporate Branding

• Company Personality
• Defines a businesss personality.
• Look and feel of products, product packaging and
  physical store characteristics define the
  identity.
• Customers identify and relate to a company by
  giving it human-like qualities.
• Strong connections lead to high customer loyalty,
  increased profits and beneficial word-of-mouth
  advertising.

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• Market Share
• Helps pave the way for a company to increase its
  market share through expanding its product
  footprint.
• An established, known brand requires less
  marketing effort to sell the company, products
  and services to a new market.
• A strong brand image coupled with a desired,
  quality product may infiltrate an established
  market and quickly take market share and increase
  the companys profits.

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• Improves Recognition
• People immediately recognize products or company
  from the logo, color scheme and consistent
  imagery.
• The physical identification and characteristics
  allow customers to easily pick out a companys
  product in a crowded marketplace for purchase.
• Effective corporate branding helps the image of
  the company stick in the mind of the consumer.

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• Creates Trust
• A professional appearance builds credibility and
  trust.
• People more likely to purchase from a business
  that appears polished and legitimate.
• Emotional reactions are hardwired into our
  brains, and those reactions are very real
  influencers.

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• Targeting
• Allows marketing efforts to easily target the
  most appropriate segments for product offers.
• Distinguishes a company by lifestyle, geography
  and socio-economic factors.
• Helps consumers select products appropriate for
  their needs, desires or wants.
• Supports the pricing strategy for the target
  market.

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THANK YOU!

• Brand Harvest is a Corporate Branding Agency in
  Mumbai, India providing complete corporate
  branding strategy solutions, visual identity and
  brand guidelines. Get in touch with us today!
• http//www.brandharvest.net/corporate_branding.htm