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Importance of Corporate Branding

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"Corporate branding holds an important place in marketing, for both small and large companies. Main purpose of adopting a corporate brand is to have a unique and consistent look and feel across every medium. For more details visit : " – PowerPoint PPT presentation

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Title: Importance of Corporate Branding


1
Importance of Corporate Branding
2
  • A successful corporate brand is defined by -
    companys mission, values, and objectives.
  • Main purpose of adopting a corporate brand - To
    have a unique and consistent look and feel across
    every medium.
  • Importance -
  • increases the value of a company,
  • provides employees with direction and motivation,
  • makes acquiring new customers easier.
  • Corporate branding holds an important place in
    marketing, for both small and large companies.

3
Importance of Corporate Branding
  • Company Personality
  • Defines a businesss personality.
  • Look and feel of products, product packaging and
    physical store characteristics define the
    identity.
  • Customers identify and relate to a company by
    giving it human-like qualities.
  • Strong connections lead to high customer loyalty,
    increased profits and beneficial word-of-mouth
    advertising.

4
  • Market Share
  • Helps pave the way for a company to increase its
    market share through expanding its product
    footprint.
  • An established, known brand requires less
    marketing effort to sell the company, products
    and services to a new market.
  • A strong brand image coupled with a desired,
    quality product may infiltrate an established
    market and quickly take market share and increase
    the companys profits.

5
  • Improves Recognition
  • People immediately recognize products or company
    from the logo, color scheme and consistent
    imagery.
  • The physical identification and characteristics
    allow customers to easily pick out a companys
    product in a crowded marketplace for purchase.
  • Effective corporate branding helps the image of
    the company stick in the mind of the consumer.

6
  • Creates Trust
  • A professional appearance builds credibility and
    trust.
  • People more likely to purchase from a business
    that appears polished and legitimate.
  • Emotional reactions are hardwired into our
    brains, and those reactions are very real
    influencers.

7
  • Targeting
  • Allows marketing efforts to easily target the
    most appropriate segments for product offers.
  • Distinguishes a company by lifestyle, geography
    and socio-economic factors.
  • Helps consumers select products appropriate for
    their needs, desires or wants.
  • Supports the pricing strategy for the target
    market.

8
THANK YOU!
  • Brand Harvest is a Corporate Branding Agency in
    Mumbai, India providing complete corporate
    branding strategy solutions, visual identity and
    brand guidelines. Get in touch with us today!
  • http//www.brandharvest.net/corporate_branding.htm
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