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Tourism Australia Strategic Plan


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Title: Tourism Australia Strategic Plan

Tourism Australia Strategic Plan
  • OZ Assignment help

Australia Strategic Introduction
  • this is Tourism Australia Strategic plan
    Assignment of an organization are blue prints on
    which the organization will move forward to
    achieve its long and as well as short term goals.
    Organizations all over the world form a strategic
    plan for their growth or expansions and removal
    of any bottlenecks they are facing. Working
    environment of organizations varies according to
    their country of establishment work culture
    economy and social structures

Business strategy developed for tourism
  • Tourism Australia is aiming to expand its
    business revenue to 140 billion dollars by 2020.
    Minister of tourism has launched a national long
    term tourism strategy in year 2009. The strategy
    is putting great emphasis on the importance of
    tourism industry for economic development of the
    country. The organization has developed a
    framework to gain a sustainable and competitive
    industry edge over its competitors and attain its
    objectives for year 2020. The four key parts of
    the strategy which has vast human resources
    implications are leadership development quality
    and delivery of services strategic industry
    investments etc.

Human resource implications of the business
  • In the business strategic plan we have identified
    5 key areas where human resources implications
    are very critical for implementation of the
    strategy. These key areas contain great
    importance for the 2020 tourism potential plan of
    the ministry of tourism of Australia.
  • Improving skills and competencies development of
    the work force
  • Development of a sustainable succession planning
  • Development of cooperative relationship with
    other industrial work force
  • Promotion of the services and products into
    international market.
  • Enhancing professional human resource
    management through better policies and improving
    productivity of the workforce.

Human resource policy statement
  • To develop the workforce in a professional
    manner with leadership qualities and succession
    planning so that they are ready to take
    challenges and utilize opportunities lay ahead
    with the plan 2020 tourism potential.

Australia Tourism
Functional strategic human resource plan
  • Objectives o f the plan
  • To ensure that at least 70 percent of the work
    force is trained and developed in next 3 years to
    fulfill their competencies gap and attainment of
    better skill set required in tourism industry
  • To draw a long term succession plan and identify
    at least 100 future leaders and groom them for
    leadership roles in future for different
    expertise and disciplines of tourism industry.
Ethical consideration
  • While providing training and leadership
    development programs for the employee special
    courses will be formed for the ethical issues
    faced by them during work. They will be given
    live case studies and groomed to make the right
    decisions. Employees with the highest ethical
    standards would be encouraged rewarded and
    priority will be given to their promotion making
    it a role model for other employees
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