Air Freshener Market Segments by by Product Type (Sprays/Aerosols, Electric Air Freshener (Plug-In), Gel Air Freshener), by Type of Customer (Individual customer, Enterprise customer)

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Global Air Freshener Market
Opportunities and Forecasts, 2015 2020
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Introduction To Air Freshener Market
Global Air Freshener Market is estimated to
garner 11.04 billion by 2020, registering a CAGR
of 2.8 during the forecast period, 2015 - 2020,
according to a new report published by Allied
Market Research. Globally, Europe was the leading
market in 2014, with about 36 of the market
share, followed by North America. Asia-Pacific is
anticipated to exhibit the fastest growth,
registering a CAGR of 4.5 during the forecast
period. Various types of air fresheners marketed
by companies include spray/aerosol, electric,
gels, candles and others. Spray/aerosol type air
fresheners segment occupied the largest market
share of the overall market in 2014. The segment
is anticipated to lead the market throughout the
forecast period, owing to higher popularity
amongst households for the purpose of home-care.
The segment of Gel air fresheners holds huge
growth potential during the forecast period, due
to the increasing usage of these fresheners in
cars. Further, air fresheners with battery
operated dispenser systems are gaining importance
over electric counterparts as they do not require
a plug in socket. Candle air fresheners are
preferred for festive and other occasional use
however, cases of fire accidents have limited
their adoption in main stream application
areas. Retail and business-to-business are the
two major sales channels of air fresheners.
Retail sales channel accounts for larger share of
the overall sales of air fresheners, owing to
higher rate of adoption amongst individuals and
households for the purpose of home care and for
usage in cars. The segment is expected to
maintain a dominant position throughout the
forecast period. Read more at https//www.alliedm
arketresearch.com/air-freshener-market
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Key Findings of Air Freshener Market

• In 2014, Sprays/Aerosols air fresheners was the
  largest revenue-generating product type and would
  continue to lead the market through 2020
• Residential usage dominated the application
  segment in 2014 and would maintain this trend
  throughout the analysis period.
• By sales channel, retail would account for the
  larger share of the overall sales revenue
  throughout 2014-2020
• Asia-Pacific would register the fastest growth
  rate during the forecast period and would
  contribute nearly 29 of the market revenue by
  2020

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Air Freshener Market Dynamics
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Air Freshener Market Key Segments
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Air Freshener Market By Product Type
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Air Freshener Market By Application
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Air Freshener Market By Type of Customer
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Air Freshener Market By Geography
 North America, Europe, Asia Pacific, LAMEA
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Key Players

1. Procter Gamble Co.
2. Reckitt Benckiser Inc.
3. Henkel KgaA
4. Church Dwight Co. Inc.
5. Car-Freshener Corporation
6. SC Johnson Son Inc.
7. Kobayashi Pharmaceutical Co. Ltd.
8. Godrej Household Products Ltd.
9. Farcent Enterprise Co. Ltd.
10. Jarden Corporation. 

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Residential usage is the largest application
segment for air freshener products holding
approximately 51 of the market share in 2014,
owing to the large-scale adoption of these
fresheners in households. However, in terms of
growth, the application segments of cars and
commercial spaces such as hotels and malls are
expected to witness higher growth during the
forecast period. The growth in adoption of air
fresheners in cars is expected to be supplemented
by factors such as increasing car sales and
growing adoption of gel based fresheners among
car owners Shrikant Chaudhari
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