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Title: A Quick Practical Guide for Effective SEO Copywriting (1)


1
A Quick Practical Guide for Effective SEO
Copywriting
  • SEO Copywriting is one of the most ground
    elements and also a challenging task for Search
    Engine Optimization. It has posed as an emerging
    challenge in the continuous efforts for reaching
    better rankings in search engines. The art of SEO
    Copywriting is important since it needs to be
    perfectly blended with the concoction of SEO
    strategies to please the ever demanding search
    engines.

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  • The following short and practical tips on SEO
    Copywriting will guide you to improve your art
    and techniques of Keyword Research. 
  • Many professionals are of the belief that SEO
    Keyword Research takes away the fun and creative
    pleasure out of writing. Keywords research sounds
    like a boring process, but it is not. This is
    essential for developing SEO friendly articles
    for your target audience and posting it on your
    website or blogs. So lets take to you through
    this practical guide that has been compiled with
    inputs from our topmost SEO professionals

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SEO is a comprehensive process
  • Search Engine Optimization is a holistic
    process, which mainly aims at developing and
    maintaining an optimal website on the clients
    behalf so that it can be crawled by search engine
    spiders and the ranking will automatically go
    higher. But the methods of SEO should not be such
    that there is no relevance or less readability.
    This will definitely take the cheese off the
    readers cakes.

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  • Google is not partial to any website or
    website owner. The primary motive of Google is to
    provide the customers the most relevant and
    suitable searching experience based on their
    search parameters. To give its customers smoother
    services, it continuously makes efforts by
    improving its already advanced techniques such as
    crawling and indexing. Nobody would want to use
    Google as a search engine if it failed to deliver
    what the customer has been seeking. Your SEO
    strategy must aim to acquire a higher rank at
    Google to beat other competitors in your niche
    market.

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  • This of course would need some compelling
    efforts to help your pages with good keyword
    research. It is not finding keywords and stacking
    words after words. The appeal, the readability
    and the structure of your page content is very
    important. The technical team that takes care of
    your websites SEO design and content should be
    excellent and such aspects have to be flawless.
    Get your website content written in a way so that
    it serves the interest of your audience. Never
    compromise with the content quality but at the
    same time, allow your SEO masters to optimize the
    content suiting the needs of the search engines.
    Remember- any writer may write a thousand pages
    for you, but he may not essentially be a good SEO
    copywriter. The power of good partnership with a
    good SEO service provider can do magic to your
    website ranking.

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Keyword Research- should be your first step
  • A writer has so little to do with, when
    beginning to start this process. The first step
    should be to employ some SEO experts for keyword
    research and to find suitable topics to write.
    Finding topics that suit the tastes of readers
    and also finding relevant keywords is the first
    step towards a successful writing. Keyword
    research is a process that involves a number of
    activities for finding an extensive list of
    keywords and phrases that should be used for
    ranking purposes.

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Generally keyword research involves these steps
  • Keep in mind what is your website about.
    Keeping that in mind, find out steps that would
    make your website content stand out and different
    from other competitors. How could you make the
    same topic or subject special? Your content
    should clearly reflect the mission of your
    website, it should give the readers enough
    reasons to believe why your website is the best.

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  • What your website deals in? Find out all
    relevant keywords and make a list of words that
    could be used as search terms to find your site.
    These are the list of keywords which you want
    your website to be found for. These may be
    combined with other words or phrases, but mainly-
    these are the chief terms. Experts need to use
    research tools to find the perfect keywords. Then
    you should be able to organize the list based on
    the priority. Some keywords will be really
    important and some less important. Arrange them
    in order, so that necessary action may be taken
    while writing content.

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  • Leading the right keyword to the right
    landing page is the last but not the least
    important task of the keyword research method.
    Visitors would reach your website through these
    landing pages, when they type a particular
    keyword. Experts can tailor these landing pages
    with different keywords. That means a landing
    page may be dedicated destination for one or more
    specific keywords. The keyword need not
    necessarily be the topic of the page, but a part
    of the content placed cleverly in suitable
    places. Also keep the audience in mind while you
    are writing.

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WRITING THE ARTICLE
  • There are many advantages of choosing the
    right keyword lists. You not only benefit in
    terms of SEO, but also a writer can find a
    direction to write without facing the writers
    block. Keywords can help in content flow, and the
    writer can plan placing these keywords in the
    right places in the article rather than writing
    any random article and adding the keywords
    forcefully into it later.

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  • Writing an Article needs experience, focus and
    dedication. After deciding the topic, keywords
    and the target audience the main task starts. It
    is not sitting in front of the computer and
    typing words, not simple as that.

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The writing process has to cover four important
phases-
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PREPARATION
  • The SEO copywriting process starts with
    preparation. Do not start abruptly. Take time to
    sit down and plan. Prepare your raw materials and
    make your mind ready before you start writing.
  • The writer should have clear answers about a
    certain number of questions, such as
  • What are you going to write? What is the motive
    behind this writing? What is the goal behind this
    writing?
  • What is the central theme of your article? What
    is the main inline message?
  • Who are your target audience/readers?
  • What research/information do you need for writing
    this article?
  • Have you decided about any structure or ideal
    pattern for the article? Draw the rough sketch on
    a rough piece of paper.

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  • Your website subject and the clients will
    help you to determine the central theme for
    writing and also to find out who the target
    readers will be. You will have to write in a way
    so that it can catch the readers attention. You
    have to find proper structures for the article so
    that it could catch the attention of the readers.
    A writer needs to plan and think of an article
    structure at the outset. What should he begin
    with, what should the middle part contain and how
    should the finishing be everything should be
    planned earlier. The article structure should not
    be too complicated as readers do not like
    indulging in complex write ups.

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THE WRITING PROCESS
  • After you have spent sufficient time in
    research and preparation, the writing should take
    around 30 of your time. Now you know what should
    be written, who your target audience is, what are
    the keywords and you have already planned the
    structure too. So just write, start writing down.
    Words will come. If you are not certain about the
    beginning, start writing randomly from any part.
    You can always polish things up and rearrange
    sentences later. Check for grammar and
    punctuation. Do not add up too many complicated
    phrases as common readers are not fond of
    complicated words. The flow of writing should be
    natural. You could add some humor or element of
    suspense to keep the reader glued till the end.
    Always guard the original structure and do not
    deviate from it.

18
  • You could research and read articles from
    popular and famous websites to get inspiration.
    There are many amusing samples of articles on the
    internet written by experts with elements of
    humor and a lot of skills. Such readable, fluent
    articles should be studied before writing your
    article. You could develop your writing style
    from international blogs, magazines etc. Make a
    nice readable draft.

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EDITING/ MAKING CORRECTIONS
  • After your draft is made, you could reread
    it for a few times and ask your colleagues to do
    the same. Your clients could go through this and
    suggest any corrections if necessary. Always
    remember- the first draft can always be improved.
    If you find that any part of the article is
    complex- simplify it, if there is any lack of
    information, add necessary information into that.
    Read in different moods to find out how you could
    improve the draft and make it more SEO friendly.
    Take advice from SEO experts, they may comment on
    the density or usage of keywords. You could also
    add links to reference articles or articles to
    your blogs or website by hyperlinking them. Check
    for headings and subheadings. Does your article
    have a suitable title? Is the message clear
    enough? Are the paragraphs readable, or too long?
    These are a few questions you should check before
    making the final version of the draft. Ideal time
    for writing and finalizing an article is 48 hours
    to 5 days.

21
  • Although SEO copywriting seems to be a rigid
    and strict process, you could make it fun filled
    if you take the above steps in good mood. It is
    something that can highlight your website, so
    strengthen this practice.

22
  • Distributed by Web Brain InfoTech
  • Media Contact
  • Company Name Web Brain InfoTech
  • Contact Person Rahul
  • Email info_at_webbraininfotech.com
  • Phone 91-782-774-2414
  • Address 40, 1st Floor, Hasanpur Village
  • City New Delhi
  • State Delhi
  • Country India
  • Website www.webbraininfotech.com
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