5 Product Catalog Best Practices That Turn Viewers Into Customers

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5 Product Catalog Best Practices That Turn
Viewers Into Customers
Online sellers can no longer afford to skip out
on providing product information for their
catalog. Nowadays, online shoppers rarely buy
products for which detailed information is
missing. These shoppers look for rich,
consistent, and complete product information
whenever they think of buying anything online. As
shoppers cannot physically hold and evaluate a
product when shopping online, a product without
adequate information will make it much more
difficult for a customer to make a purchase
decision. A product catalog with detailed,
accurate product information will build trust and
confidence among customers which in turn will
lead to more sales. If you examine product pages
created by different companies, you will find
that some go for a direct approach, displaying
the image of their product and explaining why
someone should buy it. Others create elaborate
pages with moving parts and impressive elements.
So, what are the main product elements that an
online seller should consider while displaying
the product catalog to generate more sales?
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Product Title  Creating unique titles which are
SEO friendly will assist in bringing in more
customer traffic to your online store from search
engine and on marketplaces. Optimized
Categories  Optimized product categories is
critical. E-Commerce sites architecture has a
major impact on achieving higher rankings and
providing the best possible user experience.
Organizing product
pages into categories that are easy to
understand, search, and follow can improve page
ranking leading to higher page views.
Additionally, placing products in right
categories of marketplaces such as Amazon and
eBay will increase their visibility and bring you
more traffic. Images  Did you know that people
remember 80 of what they see and only 20 of
what they read? Images are the most important
aspect of product data. The influence of an image
is hard to ignore, and if you are not including
high quality images of your products then you are
most probably losing out on some serious sales.
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Description  Product content plays an important
role in the e-commerce customer experience.
Always make sure you have effective and lively
product descriptions to engage viewers and make
them more likely to buy your product. Writing
your own descriptions can be daunting, the sheer
amount of text required for product descriptions
can be time-consuming and your company might be
losing money. Because of this, it is advised to
outsource it to experts who can manage your
product catalog information. Standardized
Attributes  Customers want more than basic
specifications, they look for specific and
relevant attributes that give them all the
information they need to make a confident
purchase decision. Accurate product attributes
which are uniquely relevant to a particular
product will allow a customer to make this
decision without leaving your site to find this
information.
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Great, accurate product data builds trust in your
brand and increases consumer confidence in your
product offering so that shoppers are willing to
buy. First impressions are everything.  Many
store owners spend time tweaking their homepage
but often forget about the importance of a
well-designed product page and accurate product
information. Choosing an appropriate way to
showcase your products is essential, as it can
either drive shoppers to make a purchase or click
away from your store. Source http//sigmento.com
/2016/11/5-productcatalogue-best-practices/