Kenya dairy products market report 2020 : Ken Research - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

Kenya dairy products market report 2020 : Ken Research

Description:

Ken Research announced its latest publication on “Kenya Dairy Products Market Outlook to 2020 - New Product Launches in Kenya to Dairy Product Market” provides a comprehensive analysis of the dairy product market in Kenya. – PowerPoint PPT presentation

Number of Views:30

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Kenya dairy products market report 2020 : Ken Research


1
Kenya Dairy Products Market Report 2020 Ken
Research
2
  • Kenya Dairy Products Market Outlook to
    2020 - New Product Launches in Kenya to Dairy
    Product Market provides a comprehensive analysis
    of the dairy product market in Kenya. The report
    includes the market share contributed by the
    sales of different dairy products including
    processed milk, yoghurt, cheese, ice cream,
    butter, flavored milk and milk powder. The study
    also enlists the key market indicators which
    include consumption per capita, total consumption
    and production, average per unit and price, and
    import and export data by value and by quantity.
    Trends and developments and regulatory framework
    are also added in the study for clear
    understanding about the factors responsible for
    present scenario of the market. The future
    analysis of overall Kenya dairy product market
    has also been discussed along with
    recommendations from analyst view.

3
  • Kenya is a volume-driven dairy market
    with large number of unorganized players
    operating in the market for various dairy
    products such as ice creams, yoghurt, flavored
    milk, butter and cheese. Around of Kenya's
    milk is sold via unorganized, small-scale
    businesses in informal markets or are consumed
    directly at home. The dairy product market
    generates 70.0 of the 40,000 jobs in nation and
    hence contributes significant percentage for the
    growth in countrys GDP. Growing dairy farming in
    the nation has resulted in increased contribution
    from Kenya in overall dairy product market of
    Africa. The country contribution is observed to
    increase from in 2013 to in 2015. In terms
    of market revenue, the market recorded an incline
    from KSE billion in 2013 to KSE billion in
    2015 at a significant CAGR of . However,
    unfavorable exchange rate of local currency
    compared to USD impacted the Kenya dairy product
    market growth negatively leading to lower CAGR of
    with revenues rising from USD billion in
    2013 to USD billion in 2015.

4
  • Among various dairy products categories,
    processed milk dominated the overall dairy
    product market in 2015. Easy availability of
    processed milk through large number of
    unorganized players operating in the market is
    the major factor contributing towards high demand
    for processed milk in the nation. Yoghurt
    captured second position in the market majorly
    due to increasing trend among the people in
    nation to consume more amount of yoghurt due to
    its nutritious value and as an effect of the
    government initiatives to increase health
    awareness among the overweight and obese
    population of Kenya. It could be advocated by the
    increased per capita consumption of yoghurt which
    has increased from kg in 2013 to kg in 2015.

5
  • Kenya dairy product market has presence of
    various recognized brands such as Nestle,
    Unilever, Glacier Products, and Eldoville Dairies
    which either offer products in market through
    domestic manufacturing or import by their
    licensed distributors across the nation. The
    dairy market in Kenya also has presence of large
    number of small scale dairy manufacturers for the
    products such as yoghurt and cheese. The ice
    cream market in Kenya is highly organized with
    the leading share enjoyed by Nestle. The yoghurt
    and cheese have large number of unorganized
    market players in the nation.

6
  • However, yoghurt market is dominated by
    Eldoville Dairies with revenue share in 2015
    followed by Brookside Dairies and Planet yoghurt.
    In cheese market, Brown Cheese, Raka Milk
    Processors, Eldoville Dairies, and NKCC are
    estimated as the main players cumulatively
    capturing of the revenue share in 2015.
    Similarly, in butter and milk powder, Unilever
    and Nestle are estimated to dominate the market
    respectively in year 2015.
  • Key Topics Covered in the Report
  • The market size of Kenya Dairy Product Market
  • Market segmentation of Kenya Dairy Product Market
    on the basis of Products
  • Trends and Developments in Kenya Dairy Product
    Market
  • Regulatory Framework of Kenya Dairy Product
    Market
  • Competitive Landscape and Detailed Company
    Profiles of the Major Market Players
  • Future Outlook and Projections of Kenya Dairy
    Product Market
  • Analyst Recommendations
  • Macro-Economic Factors Impacting the Kenya Dairy
    Product Market

7
  • Source https//www.kenresearch.com/food-beverage-
    and-tobacco/dairy-products/kenya-dairy-products-ma
    rket/60304-11.html
  •  
  • Contact Ken ResearchAnkur
    Gupta, Head Marketing CommunicationsAnkur_at_kenre
    search.com91-9015378249

8
Thank you
About PowerShow.com