Search Engine Optimization is the technique and process of driving traffic

1
What is SEO?

• Site design improvement is an arrangement of
  principles that can be trailed by site (or blog)
  proprietors to advance their sites for web
  crawlers and in this way enhance their internet
  searcher rankings.
• Moreover it is likewise an incredible approach to
  expand the nature of their sites by making them
  easy to understand, speedier and less demanding
  to explore. SEO can likewise be considered as a
  structure since the entire procedure has various
  standards (or rules), various stages and an
  arrangement of controls.
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2
Why is SEO important?

• SEO is not only about search engines but good SEO
  practices improve the user experience and
  usability of a web site.
• Users trust search engines and having a presence
  in the top positions for the keywords the user is
  searching increases the web sites trust.
• SEO is also good for the social promotion of your
  web site.
• SEO is also important for the smooth running of a
  big web site.
• SEO can put you ahead of the competition. If two
  web sites are selling the same thing, the search
  engine optimized web site is more likely to have
  more customers and make more sales.

3
 SEO Is Not A Cost But An Investment

• SEO Is Not A Cost But An Investment
• An investment with a high return. By tying in SEO
  to Web analytics data, you may observe certain
  keywords having great conversion rates for which
  you rank only on page 2 on Google and know that
  youre leaving money on the table.
• Lifting your rank to the top 3 spots on the first
  page, where most clicks go, can provide a massive
  return on your modest investment into SEO. Its
  why SEO has been likened to investing in real
  estate  the returns can be truly stupendous when
  you get it right.

4
SEO Turns The Spotlight On Your Sales Rockstar

• Who would that be? Your website!
• Think about it. Its open 7 days a week, all year
  long, and never calls in sick or reports late to
  work. It does whatever its told to do, and pulls
  in sales, leads and opt-ins like clockwork. Your
  website is your perfect employee, multitasking
  effectively, tackling thousands of prospects at
  once, and only limited by what you ask of it.
• Search engine optimization lavishes attention on
  your sales rock-star, generating the highest
  performance by giving it the right emphasis and
  focus in your marketing arsenal.

5
SEO Is A Crucial Part Of Your Marketing Mix

• Importance of SEO for marketing any business. SEO
  is the master when it comes to pulling in
  prospects, and can help boost conversions too.
• SEO is not the only game in town! SEO alone
  cannot help you reach your highest marketing
  potential. Social media, branding and other
  marketing strategies segue into and complement
  SEO, the combination strengthening and
  reinforcing each element to grow your business
  exponentially faster.

6
SEO Impacts The Research/Buying Cycle

• SEO plays an important role in this research
  and buying cycle. Its like a prospect magnet,
  attracting potential buyers to your website
  through critical and relevant keywords and
  phrases ranked high in search engines where
  searchers are already looking for information
  about them. Its about being where your customers
  are, and directing them towards solutions you
  offer them.

7
SEO Pricing Is Variable

• There are no universal standards by which you can
  fix a rate card for SEO services. Keyword
  analysis, link building and other SEO activities
  are unique, customized and tailored differently
  for specific situations. And even among SEO
  providers, there is a wide range in quality.
  There are seasoned professionals and there are
  scammers, amateurs and ignorant practitioners.
• But as the person in charge of your companys
  SEO, you are the most dangerous person
  involved because the responsibility for your
  choices rests on your shoulders! Before you pick
  the cheapest or most expensive proposal, the
  limited or more comprehensive one, the one from
  experienced pros versus an SEO-savvy cousin or
  friend, be sure to read How Much Does SEO Cost?
  to understand the nuances and nitty gritty
  details.

8
SEO Isnt Icing On The Cake Its An Important
Ingredient

• If youve spent a fortune on your new website
  (and it looks great!), the last thing you want is
  to listen to a consultant who asks you to invest
  even more money to be visible on search engines.
• But Google needs help in understanding your
  business. SEO thats effectively woven into your
  sites DNA can help showcase your business on
  search engines in the best possible light.
• As an SEO consultant, I get called in by
  companies that have built a state of art
  website and want SEO slapped on it. But that
  isnt how it works. You dont bake your cake
  first, and then pour beaten eggs over it, or
  sprinkle sugar on top. No. You mix those
  ingredients in with the batter itself.

9
SEO Impacts

• SEO Helps Build Your Brand
• SEO Is A Long-Term Strategy
• SEO Helps You Capitalize On Weak Competition
• SEO Is Rooted In User Intent
• SEO Beats Paid Traffic
• SEO Provides Endless Opportunity
• SEO Can Convince Even Skeptics
• SEO Can Be Made To Work For You
• SEO Can Be Outsourced To Run Hands-Free
• SEO Is Cost Effective
• Your SEO Consultant Is A Secret Weapon
• SEO Is Measurable Marketing
• SEO Attracts Relevant Traffic With High
  Conversion Potential
• SEO Drives Offline Sales
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