Revamp Your Personal Brand with Facebook Live

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REVAMP YOUR PERSONAL BRAND WITH
FACEBOOK LIVE
SKYBOUND DIGITAL LLC
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FACEBOOK LIVE - WHAT IS IT?
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Facebook Live is a new feature which will offer
its users live-streaming video capabilities. The
live stream icon on your smartphone app will
allow you to broadcast video with a single
tap. Videos with a maximum length of 30 minutes
can be captured and posted directly on your
timeline. Very similar to Periscope and Meerkat,
Facebook Live, however, has the option to
retrieve any videos at any time, a feature which
is not available in the previous two.
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PERSONAL BRANDING OPPORTUNITY
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Consumers often go through a lot of advertorial
content in a single day. However, live streaming
videos compared to rehearsed advertising can be
more engaging and an exciting way to connect
with customers. Facebook Live creates an
opportunity for small businesses, large brands,
entrepreneurs, and consultants to extend their
relationships with existing customers by
engaging with your comments, likes, and other
emoji's in real-time.
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GET STARTED WITH FACEBOOK LIVE
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Numerous videos are available online, providing
techniques on how to create professional looking
videos. But the complication is reduced as
Facebook has eliminated much of the technical
complexities. Facebook live stream videos carry a
non- professional feed and viewers love its live
broadcast authenticity.
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TECHNICAL TIPS
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It is recommended to use a good quality
smartphone in order to present users with high-
resolution videos. A mini-tripod is a good choice
as it is portable, lightweight and can be
available under 20.00. Selfie sticks are widely
used but it will not eliminate shaking or
interruption issues. Choose a well-lit area and
avoid sunlight directly behind you.
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MARKETING TIPS
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Proper scheduling your Facebook Live video can
reach a greater audience and generate more
views. A description indicating the place, who
you are with, what you are doing, and why it is
interesting can inform people in a better way. A
simple QA during the live video will help
greater participation of your audience produce
more traffic. Make your videos more like live
action news rather than something scripted. Give
your viewers a CTA like following you on
LinkedIn, Twitter or visiting your blog at the
end of the video.
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SKYBOUND DIGITAL LLC

• 16220 Osceola Trail, Edmond, OK 73013, USA Call
  - 1 405-531-4021
• Email - marketing_at_skybound.io
• Visit - www.skybounddigital.com