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An over view on some of the overlooked Off page SEO technique

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The SEO or Search Engine Optimization techniques is not only to be surrounded by similar techniques. The presentation helps you know about some off bit Off page strategies. You need to click on to for furthur details – PowerPoint PPT presentation

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Title: An over view on some of the overlooked Off page SEO technique


1
An over view on some of the overlooked Off page
seo technique
  • Presented By Shibnath Chakraborty

2
Old Content Re-write
  • We can think about rewriting various types of
    contents like the web-page contents for a
    website, blog content, for E-commerce site-
    updating the product description etc.
  • Content re-write depends on various things
  • Creating a new content takes more time than to
    update the existing one of same type
  • Check whether your old content is still Panda
    proof or not. Check it from http//www.barracude-d
    igital.co.uk or similar
  • Check whether you have maintained the standard
    proportion of Keywords within it, in terms of
    keywords density, proximity, prominence,
    frequency. Check this from http//www.seowebpagean
    alyzer.com/ http//www.powermapper.com/

3
Must Do things before final publish
  • Keep the same URL
  • Re do your keywords research
  • Call to Action button can be included or modified
  • Do not forget to remove the old comments on the
    posts
  • Remove the social share icons
  • Do vast promotion on the social medias

4
Advantages of re-write content
  • We do content re-write to have increased traffic,
    more content value get new back-link from other
    sites.
  • For example- Suppose we have written a blog
    about the topic Top 10 pop singers of 2015,
    then the post can be easily re-write by replacing
    some old names by the new names and keep the
    targeted keywords same.

5
Guest Blogging and its "How to"
  • Probably one of the best ways to get rid of some
    of the use-less off-page work schedule
  • Through Guest posting we actually do the content
    marketing that receives visitors as well as
    quality back-link form high PA, DA websites
  • At first select your niche, then search on the
    web for the websites that accept guest post
  • Contact the owner of the website that you want to
    submit a post
  • Your appeal will be subjected to consideration
  • Try to make your post worthy and fruitful by
    including quality content
  • Prepare the content of 800-1200 words as per
    standard
  • Submit and wait for the approval

6
Benefits of Guest Blogging
  • Quality Inbound Link
  • Increased traffic and brand visibility
  • Develop Domain Authority as well as page
    authority
  • Social Media Growth
  • Increase Network with like minded people
  • Helps you to know your readers choice
  • Brand Reputation

7
Brand Promotion through Blog Community
  • The difference between Guest post on blogging
    sites and Blogging Community sites is that the
    former one asks you to post the content itself
    and the later asks you put the URL of an unique
    content to be posted
  • In the blogging community sites there are various
    categories as per your choice whereas the guest
    blog sites are niche specific
  • Check https//passiveblogtips.com/communities-to-p
    romote-your-site/ to check what are the sites do
    it for free

8
Benefits of sharing blog to a community
  • Interaction with the bloggers from different
    corner
  • Reputation if the contribution is made frequently
  • Drive Quality back link
  • Drive Quality traffic
  • Increase Page authority
  • Build trust flow on your website
  • Websites need to have a blog section to get the
    taste of Blog community

9
An perspective view on the "How to" content
  • We use how to content to let people know about
    some topics they are interested in
  • Generally how to contents are posted on the own
    websites blog section or on different sites
    which accepts posts from the visitors or on the
    Web 2.0 sites
  • Select your targeted keywords carefully
  • Look if the keywords have descent search volume
  • In SEO perspective "Content is king"
  • The focus is not to get back-link only
  • Trust build up among readers is very necessary

10
How to start with your first "How to" content
  • Always write for your targeted audience
  • Do not forcefully include the keywords
  • Forget all barriers of keywords usage. Write your
    content in a prominent manner
  • Do not restrict yourself for particular word
    limitation
  • Include a very catchy title
  • Include author bio and the social media icons
    beside each content
  • Share content among social media groups or
    community
  • Include comment section and ask your reader for
    comment to know how they think
  • Do not bother for back-link only, present unique
    content with promote it

11
Podcast Submission for an audible presence
  • Podcast in simple sentence, creating an audio
    version of anything, it can be helpful task to do
    (to share podcast on various websites) for
    various projects
  • None of the popular SEO blogs talk about Podcast
    as a popular off page promotion work
  • This technique can be applied when every possible
    steps you did for your off page promotion and
    this is the last option you are having
  • Podcast can be created for any projects depending
    on its search presence on the web for the
    specified terms

12
"How to" and the benefits of Podcast share
  • At first create an audio format of a video either
    in mp3 or other formats
  • Not all websites support all format for the
    submission
  • Back-link can be expected from the websites where
    we like to submit the podcast if we include
    suitable title and the description
  • Even popularity can also be created if you have a
    fan base on social media and you share exactly
    what they love
  • Refer to http//www.blogchowk.com/podcast-submissi
    on-site-744.html to find the various podcast
    submission websites

13
A promotion through white paper generation
  • A white paper is an informational document issued
    by any small scale or large scale business
    organizations to show case their product or
    service details in a better way
  • White Paper is one of the most effective ways to
    track your customer/visitors information
  • Attach your white paper in terms of a document
    (docx/pdf) to your website
  • Provide it for free and ask your visitors to put
    their name and mail before they download the
    white paper
  • Using the visitor's information email marketing
    can be planned in future

14
What are the benefits of White papers
  • White paper technique will only be effective when
    you have a huge traffic to your website and
    having lower bounce rate
  • Helps you with the information about your
    potential customers.
  • There is no chance of back-link but huge chance
    of getting your brand more noticable
  • Apply this type of innovative technique for
    better SEO

15
Following the Add Resource technique
  • Adding resource is nothing but to mention the
    name or URL of any website/s from where you have
    got the information about your query
  • Adding resources can be considered as one of the
    off page techniques, for these the initial
    description should be very catchy
  • We can add resources in blogs, web 2.0s about our
    previous posts on the same topic. We often follow
    partial add resource technique in case of
    bookmarking and micro-blogging submission

16
Resource submission procedures websites
  • There are very few sites where you can submit
    your resources, but do keep it in mind, do not
    submit multiple resource on same topic. Follow
    these below sites-
  • https//www.daviscountyutah.gov/healthresourceloca
    tor/resources/new-resource-submission
  • http//foodsystemsinnovation.org.au/resource-submi
    ssion
  • http//www.stopbullying.gov/resources/new.html
  • https//des.az.gov/about-des/contact-us/request-to
    -add-helpful-resource

17
Making website blog as PDF format
  • A fine way to keep a good impression on your
    audience. Suppose your website is having a blog
    or PPT or any attachment which can be seen on
    your website, also give permission to your
    audience who are more interested can download the
    attachment/s.
  • This can be done only for good audience
    experience on your website and make them remember
    you for any future task
  • The introductory pdf makes your audience more
    interested in your service or offerings

18
Interview submission for brand building
  • Interview submission is also one of the ways to
    make your brand visible and make your brand
    reputation much better
  • We should not always try to show that you are
    best at your service or show case your brand
  • Share some inspirational quote if possible, the
    advantages of availing service from you
  • Complete you/companys profile on all the leading
    social networks so that you can showcase those on
    your interview questionnaires

19
SEO advantage of Interview submission
  • Interview submission can be done for almost all
    the projects if we get the complete information
    as per the general questionnaires offers by
    maximum interview submission sites
  • The advantage is we will get back-link and can
    expect a bit traffic if we further submit our
    interview sessions on the social media sites
  • Credit can be given to the websites where you are
    submitting your interview
  • If we search on the web then we will find some
    sites related to it

20
Glossary creation for better user interaction
  • Creating glossary on your website can be
    considered as one of the ways to make your
    customers more aware about some unknown terms
  • You can redirect your visitor to the glossary
    section if they are unaware about some fact
  • This will not help you to get the back-link but
    this will make your websites bounce rate much
    lower and help your audience to stay longer time
    on your page
  • We should focus on sharing information sometimes
    rather than focusing on back-links only

21
Thank You for your patience
With best regards, Shibnath Chakraborty Digital
Marketing Executive
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