An over view on some of the overlooked Off page SEO technique

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An over view on some of the overlooked Off page
seo technique

• Presented By Shibnath Chakraborty

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Old Content Re-write

• We can think about rewriting various types of
  contents like the web-page contents for a
  website, blog content, for E-commerce site-
  updating the product description etc.
• Content re-write depends on various things
• Creating a new content takes more time than to
  update the existing one of same type
• Check whether your old content is still Panda
  proof or not. Check it from http//www.barracude-d
  igital.co.uk or similar
• Check whether you have maintained the standard
  proportion of Keywords within it, in terms of
  keywords density, proximity, prominence,
  frequency. Check this from http//www.seowebpagean
  alyzer.com/ http//www.powermapper.com/

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Must Do things before final publish

• Keep the same URL
• Re do your keywords research
• Call to Action button can be included or modified
• Do not forget to remove the old comments on the
  posts
• Remove the social share icons
• Do vast promotion on the social medias

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Advantages of re-write content

• We do content re-write to have increased traffic,
  more content value get new back-link from other
  sites.
• For example- Suppose we have written a blog
  about the topic Top 10 pop singers of 2015,
  then the post can be easily re-write by replacing
  some old names by the new names and keep the
  targeted keywords same.

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Guest Blogging and its "How to"

• Probably one of the best ways to get rid of some
  of the use-less off-page work schedule
• Through Guest posting we actually do the content
  marketing that receives visitors as well as
  quality back-link form high PA, DA websites
• At first select your niche, then search on the
  web for the websites that accept guest post
• Contact the owner of the website that you want to
  submit a post
• Your appeal will be subjected to consideration
• Try to make your post worthy and fruitful by
  including quality content
• Prepare the content of 800-1200 words as per
  standard
• Submit and wait for the approval

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Benefits of Guest Blogging

• Quality Inbound Link
• Increased traffic and brand visibility
• Develop Domain Authority as well as page
  authority
• Social Media Growth
• Increase Network with like minded people
• Helps you to know your readers choice
• Brand Reputation

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Brand Promotion through Blog Community

• The difference between Guest post on blogging
  sites and Blogging Community sites is that the
  former one asks you to post the content itself
  and the later asks you put the URL of an unique
  content to be posted
• In the blogging community sites there are various
  categories as per your choice whereas the guest
  blog sites are niche specific
• Check https//passiveblogtips.com/communities-to-p
  romote-your-site/ to check what are the sites do
  it for free

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Benefits of sharing blog to a community

• Interaction with the bloggers from different
  corner
• Reputation if the contribution is made frequently
• Drive Quality back link
• Drive Quality traffic
• Increase Page authority
• Build trust flow on your website
• Websites need to have a blog section to get the
  taste of Blog community

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An perspective view on the "How to" content

• We use how to content to let people know about
  some topics they are interested in
• Generally how to contents are posted on the own
  websites blog section or on different sites
  which accepts posts from the visitors or on the
  Web 2.0 sites
• Select your targeted keywords carefully
• Look if the keywords have descent search volume
• In SEO perspective "Content is king"
• The focus is not to get back-link only
• Trust build up among readers is very necessary

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How to start with your first "How to" content

• Always write for your targeted audience
• Do not forcefully include the keywords
• Forget all barriers of keywords usage. Write your
  content in a prominent manner
• Do not restrict yourself for particular word
  limitation
• Include a very catchy title
• Include author bio and the social media icons
  beside each content
• Share content among social media groups or
  community
• Include comment section and ask your reader for
  comment to know how they think
• Do not bother for back-link only, present unique
  content with promote it

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Podcast Submission for an audible presence

• Podcast in simple sentence, creating an audio
  version of anything, it can be helpful task to do
  (to share podcast on various websites) for
  various projects
• None of the popular SEO blogs talk about Podcast
  as a popular off page promotion work
• This technique can be applied when every possible
  steps you did for your off page promotion and
  this is the last option you are having
• Podcast can be created for any projects depending
  on its search presence on the web for the
  specified terms

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"How to" and the benefits of Podcast share

• At first create an audio format of a video either
  in mp3 or other formats
• Not all websites support all format for the
  submission
• Back-link can be expected from the websites where
  we like to submit the podcast if we include
  suitable title and the description
• Even popularity can also be created if you have a
  fan base on social media and you share exactly
  what they love
• Refer to http//www.blogchowk.com/podcast-submissi
  on-site-744.html to find the various podcast
  submission websites

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A promotion through white paper generation

• A white paper is an informational document issued
  by any small scale or large scale business
  organizations to show case their product or
  service details in a better way
• White Paper is one of the most effective ways to
  track your customer/visitors information
• Attach your white paper in terms of a document
  (docx/pdf) to your website
• Provide it for free and ask your visitors to put
  their name and mail before they download the
  white paper
• Using the visitor's information email marketing
  can be planned in future

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What are the benefits of White papers

• White paper technique will only be effective when
  you have a huge traffic to your website and
  having lower bounce rate
• Helps you with the information about your
  potential customers.
• There is no chance of back-link but huge chance
  of getting your brand more noticable
• Apply this type of innovative technique for
  better SEO

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Following the Add Resource technique

• Adding resource is nothing but to mention the
  name or URL of any website/s from where you have
  got the information about your query
• Adding resources can be considered as one of the
  off page techniques, for these the initial
  description should be very catchy
• We can add resources in blogs, web 2.0s about our
  previous posts on the same topic. We often follow
  partial add resource technique in case of
  bookmarking and micro-blogging submission

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Resource submission procedures websites

• There are very few sites where you can submit
  your resources, but do keep it in mind, do not
  submit multiple resource on same topic. Follow
  these below sites-
• https//www.daviscountyutah.gov/healthresourceloca
  tor/resources/new-resource-submission
• http//foodsystemsinnovation.org.au/resource-submi
  ssion
• http//www.stopbullying.gov/resources/new.html
• https//des.az.gov/about-des/contact-us/request-to
  -add-helpful-resource

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Making website blog as PDF format

• A fine way to keep a good impression on your
  audience. Suppose your website is having a blog
  or PPT or any attachment which can be seen on
  your website, also give permission to your
  audience who are more interested can download the
  attachment/s.
• This can be done only for good audience
  experience on your website and make them remember
  you for any future task
• The introductory pdf makes your audience more
  interested in your service or offerings

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Interview submission for brand building

• Interview submission is also one of the ways to
  make your brand visible and make your brand
  reputation much better
• We should not always try to show that you are
  best at your service or show case your brand
• Share some inspirational quote if possible, the
  advantages of availing service from you
• Complete you/companys profile on all the leading
  social networks so that you can showcase those on
  your interview questionnaires

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SEO advantage of Interview submission

• Interview submission can be done for almost all
  the projects if we get the complete information
  as per the general questionnaires offers by
  maximum interview submission sites
• The advantage is we will get back-link and can
  expect a bit traffic if we further submit our
  interview sessions on the social media sites
• Credit can be given to the websites where you are
  submitting your interview
• If we search on the web then we will find some
  sites related to it

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Glossary creation for better user interaction

• Creating glossary on your website can be
  considered as one of the ways to make your
  customers more aware about some unknown terms
• You can redirect your visitor to the glossary
  section if they are unaware about some fact
• This will not help you to get the back-link but
  this will make your websites bounce rate much
  lower and help your audience to stay longer time
  on your page
• We should focus on sharing information sometimes
  rather than focusing on back-links only

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Thank You for your patience
With best regards, Shibnath Chakraborty Digital
Marketing Executive