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MKT 571 GENIUS Become Exceptional/mkt571genius.com

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FOR MORE CLASSES VISIT www.mkt571genius.com 1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage. • test marketing • idea screening • product development • product soft launch 2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider? • Customer complaints • Effective reach • Share of shelf • Trial rate 3. Creative strategies refer to the ________. • amount of creative content in a communications message • degree of innovation involved in the marketing of a product • way marketers translate their messages into a specific communication • novelty of a marketing communication 4. Top Gear is an award-winning British television series about motor vehicles, mainly cars. The show is prese – PowerPoint PPT presentation

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Title: MKT 571 GENIUS Become Exceptional/mkt571genius.com


1
MKT 571 GENIUS Become Exceptional/mkt571genius.com
  • FOR MORE CLASSES VISIT
  • www.mkt571genius.com

2
MKT 571 Final Exam Guide (New) FOR MORE CLASSES
VISIT www.mkt571genius.com 1. The stage in the
new product process that occurs first and has a
pass ratio of 14 is the ________ stage. test
marketing idea screening product development
product soft launch 2. If Ming was interested
in capturing distribution metrics for her retail
organization, which of the following might she
consider? Customer complaints Effective reach
Share of shelf Trial rate 3. Creative
strategies refer to the ________. amount of
creative content in a communications message
degree of innovation involved in the marketing of
3
MKT 571 Final Exam Guide FOR MORE CLASSES
VISIT www.mkt571genius.com 1. Which component
of a marketing audit includes major developments
in income, prices, savings, and credit that
affect the company? Technological Political
Economic Cultural 2. Marketers must see
themselves as benefit providers. For example,
when a shopper purchases new shoes, he or she
expects the shoes to cover his or her feet and
allow him or her to walk unobstructed. This is an
example of what level in the consumer-value
hierarchy? Core benefit Pure tangible product
Basic product Potential benefit 3. What type of
strategy consists of geographical pricing, price
discounts and allowances, promotional pricing,
and differentiated pricing? Regular prices Price
adaptation Altered pricing Fixed pricing 4.
4
MKT 571 Week 1 DQ 1 FOR MORE CLASSES
VISIT www.mkt571genius.com What have been the
major marketing trends in the last decade? What
new marketing trends do you anticipate in the
next 10 years?
5
  MKT 571 Week 1 DQ 2 FOR MORE CLASSES
VISIT www.mkt571genius.com UOP has been the
darling of Wall Street during the last few years.
They offer some of the highest profit margins of
any company in America today. And UOP has had a
fine record of growing both revenue and profits.
They are, by far, the largest private university
in the Country.   From a marketing standpoint
what do you think UOP is doing well? What areas
do you think can be improved?
6
MKT 571 Week 1 Individual Assignment Qualitative
Focus Group Research Discussion Guide (2 Papers)
FOR MORE CLASSES VISIT www.mkt571genius.com his
Tutorial contains 2 Papers Select a local company
and one of its products or services. Create a
1,400-word Discussion Guide for your selected
product or service to be used during the course
of a Focus Group that researches your product or
services target market. In your plan, be sure to
do the following Identify a problem or
opportunity that may be facing that product or
service. Identify a primary target audience for
that product or service in terms that relate to
the audience's demographics, needs, or
preferences as those relate to the product or
service, and behaviors related to the category of
or the specific product or service. The better
you define them, the better the screener will be
at recruiting the
7
MKT 571 Week 2 DQ 1 FOR MORE CLASSES
VISIT www.mkt571genius.com This week we are
reading about "branding". Here is a recent
article on the subject. Comments please.
8
MKT 571 Week 2 DQ 2 FOR MORE CLASSES
VISIT www.mkt571genius.com We are entering a
real crowded and mature market with our CNN
product. (Read class case introduction). Here is
a two part DQ. 1. Describe the overall strategy
we should adopt to maximize our potential for
success. 2. In one sentence write your
positioning statement for the product
9
MKT 571 Week 2 Individual Assignment
Segmentation Techniques (2 Papers) FOR MORE
CLASSES VISIT www.mkt571genius.com This Tutorial
contains 2 Papers Go to the Strategic Business
Insights website. Take the VALS Survey. Have the
results sent to you by email. The results are
sent in a Microsoft Word document showing your
primary and secondary VALS segments. Go to the
Nielsen website. Explore the Nielsen Segmentation
Methodology, the featured and other segments, and
then click on Zip Code Lookup. Enter your Zip
Code and the code provided and click Enter. A map
showing your geographic area will pop up along
with information on the distribution of people by
age, race/ethnicity, marital status, and presence
of children. On the left will be three options
PRIZM, PCYCLE, and ConneXions (three
segmentation techniques based
10
MKT 571 Week 2 Team Assignment What Is A
Marketing Plan? (2 Papers) FOR MORE CLASSES
VISIT www.mkt571genius.com This Tutorial
contains 2 Papers Develop a 1,050-word marketing
plan discussion which includes the following
Discuss what a marketing plan is and is not.
Examine the elements that should be included in a
marketing plan. Examine the importance of a
marketing plan. Discuss how a marketing plan
can be applied to a new product launch. Discuss
ways to determine goals, strategies, tactics, and
objectives for a new marketing plan. Cite a
minimum of three scholarly references in addition
to the text. Format the paper consistent with APA
guidelines. Click the Assignment Files tab to
submit your assignment.
11
MKT 571 Week 3 DQ 1 FOR MORE CLASSES
VISIT www.mkt571genius.com What do you think
are the most important characteristics/attributes
of successful sales people? Discuss BTW Sales is
part of the marketing function.
12
MKT 571 Week 3 DQ 2 FOR MORE CLASSES
VISIT www.mkt571genius.com You are working at
Johnson Johnson and one of your
responsibilities is to set prices for new drugs.
The firm has invented a cure for Aids and is
protected by patent. The cost for the one time
injection that cures the disease is 100 and
includes amortization of the development cost
(The 1 billion cost to develop the product is
included in the 100) and the cost raw materials.
Assume that insurance companies currently spend
200,000 to treat an Aids patient. Assume 20 of
the world population is covered by insurance or
socialized medicine.  What price do you charge
for the treatment? Defend your answer. Consider
all your stakeholders. (Including your stock
holders)
13
MKT 571 Week 3 Individual Assignment Career
Connection Customer Relationships and
Satisfaction (2 Papers) FOR MORE CLASSES
VISIT www.mkt571genius.com This Tutorial contains
2 Papers You are a marketing manager for a local
company and you are developing a plan to improve
customer relationships and increase satisfaction.
Select one of the following types of local
companies Florist Veterinarian Health/Natural
Food Store Accounting/Tax Preparation Create a
2,100-word Customer Satisfaction Plan in which
you include the following Explain how each type
of business might segment the local market based
on consumer/business demographic information,
behaviors, psychographics (attitudes, interests,
and lifestyle), geography, and/or product or
service benefits. Support your explanation with
documented facts and statistics. Develop a
strategy for attracting the target audience to
the selected business and explain your reasoning
using marketing principles and sound marketing
concepts. As part of this strategy, select one of
14
MKT 571 Week 3 Team Assignment New Product
Launch Marketing Plan, Part 1 FOR MORE CLASSES
VISIT www.mkt571genius.com Create a 1,400-word
Product Launch Plan in a Microsoft Word
document. The Product Launch plan will be for two
countries. Select your home (domestic) market and
another for the international market. Do not
select the U.S. and Canada, the U.S. and Britain,
or Canada and Britain as your combinations. While
the audiences should have the same need for the
product or service you come up with, they should
have distinctive cultures and habits. Include the
following in the Product Launch Plan Define
the product or service being
15
MKT 571 Week 4 DQ 1 FOR MORE CLASSES
VISIT www.mkt571genius.com  Let's assume that
our overall objectives for the ReCharge bar is to
generate 300 million in year 1 sales and capture
the 1 market share position in the U. S market.
Describe your Distribution strategy to allow
these lofty goals to be accomplished. 
16
MKT 571 Week 4 DQ 2 FOR MORE CLASSES
VISIT www.mkt571genius.com Let's assume that
The Recharge Bar has been wildly successful and
we have achieved all our major objectives in the
U. S. market by the end of year three. Should we
consider expanding our distribution globally?
What are some of the major factors that we need
to be aware of and plan for? In other words, what
makes marketing on a global basis more difficult
than simply distributing our product nationally?
17
MKT 571 Week 4 team Assignment New Product
Launch Marketing Plan, Part 2 FOR MORE CLASSES
VISIT www.mkt571genius.com Create a 1,400-word
Market Segmentation Plan for the New
Product/Service Launch Marketing Plan. Include
the following for both the domestic and
international markets based on the team's
research Describe the target market (audience)
profiles, key buying behaviors, and decision
motivators for the consumer target market. Note
Do not pick different target markets for the
domestic and international markets. Detail the
steps involved in a new product/service
development. Discuss the stages of the new
product/service life cycle and how to manage each
stage. Include tactical plans for the 4 Ps at
each stage. Develop a pricing strategy for the
new product or service offering. Differentiate
the new pricing
18
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 and Part 2) FOR MORE CLASSES
VISIT www.mkt571genius.com Select a current
product or service with which you are familiar.
This product will be used to pitch a new
integrated marketing communication and marketing
mix to a client who is the marketer or producer
of the product. Review the current marketing mix
including the communication channels used. Part 1
Create a 12-slide presentation including detailed
speaker notes that will act as the script of a
presentation. Include the following in the
presentation Evaluate the effectiveness of the
existing marketing mix (elements of the 4 Ps).
Recommend a new marketing mix strategy based on
any weakness(es) you discovered. Examine the
company's current positioning strategy.
Determine whether or not to change
19
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 Only) (2 PPT) FOR MORE
CLASSES VISIT www.mkt571genius.com Select a
current product or service with which you are
familiar. This product will be used to pitch a
new integrated marketing communication and
marketing mix to a client who is the marketer or
producer of the product. Review the current
marketing mix including the communication
channels used. Part 1 Create a 12-slide
presentation including detailed speaker notes
that will act as the script of a presentation.
Include the following in the presentation
Evaluate the effectiveness of the existing
marketing mix (elements of the 4 Ps). Recommend
a new marketing mix strategy based on any
weakness(es) you discovered. Examine the
company's current positioning strategy.
Determine whether or not to change that strategy.
Identify any considerations to be used when
building or.
20
MKT 571 Week 5 DQ 1 FOR MORE CLASSES
VISIT www.mkt571genius.com  Let's assume our
objective for ReCharge is to deliver 300 million
in first year sales and to capture the 1 market
share position in the category by the end of our
first full year of operation. (BTW. Setting
marketing objectives prior to developing strategy
is real important) What should our promotional
budget be? Why? What methodology did you use to
come up with your budget?
21
MKT 571 Week 5 DQ 2 FOR MORE CLASSES
VISIT www.mkt571genius.com Instead you're going
to get a chance to get your creative juices going
and to hopefully have some fun doing it. Each of
you will demonstrate your creative approach to
the ReCharge Bar by developing a TV commercial,
radio spot or magazine ad. You don't need to get
fancy with the graphics. You can verbally
describe what is going on. But write the actual
copy for your ad.  You will need to restate your
target audience and positioning. You won't be
able to max out your points if you forget.
22
MKT 571 Week 5 Team Assignment New Product Launch
Marketing Plan, Part 3 FOR MORE CLASSES
VISIT www.mkt571genius.com Develop a 1,400-word
Communication Plan including the following
Discuss the marketing communication channels
available for the domestic and international
markets. Evaluate the merits and drawbacks of
the channel options in relation to the target
audience, your product or service, and the timing
of the launch phase. Select the communication
channel that is best for marketing your product
or service in the domestic and international
markets. Discuss the reach of each
communication channel. Cite at least three
scholarly sources. Format your assignment
consistent with APA guidelines. Click the
Assignment Files tab to submit your assignment.
23
MKT 571 Week 6 Team Assignment Career Connection
New Product Launch Marketing Plan Final
Project FOR MORE CLASSES VISIT www.mkt571genius.c
om Complete the final phase of your New Product
Launch Marketing Plan. Consider your product
launch to date, reflect on additional learning,
and incorporate feedback to the Learning Team's
Marketing Plan for your new product/service. Once
all previous weeks' sections and the remaining
parts of the Plan are compiled, it should be no
more than 3,500 words. Be sure to include the
following Create an Executive Summary of no
more than 350 words. Incorporate the
Situational Analysis (Week 3). Incorporate the
Market Growth Potential and Competitive Analysis
(Week 3). Incorporate the Pricing,
Segmentation, Target Market, and Positioning
(Week 4). Incorporate the Marketing
Communications Plan
24
MKT 571 GENIUS Become Exceptional/mkt571genius.com
  • FOR MORE CLASSES VISIT
  • www.mkt571genius.com
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