Raising the brand appeal, Suntory yogurina steals the heart of avid consumers: Ken Research

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Raising the brand appeal, Suntory yogurina steals
the heart of avid consumers Ken Research
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• Innovators lead the packaged water market of
  Japan Suntory Minami Alps TennensuiYogurina set
  s an example
• To maintain and further boost sales, market
  players need to innovate, as growth expected to
  slow down in packaged drinking water category

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• Latest report of Ken Research SUCCESS CASE STUDY
  SUNTORY MINAMI ALPS TENNENSUI YOGURINA
  CATEGORY-BENDING ENHANCEMENT OF THE MINERAL WATER
  BRAND EXPERIENCE studies in detail the key
  factors and the reasons behind Suntory Miamis
  massive success and what is it that makes
  Yogurina so much loved by the consumers. It
  highlights the strategy and the steps taken by
  this much loved brand-owner which marks the
  success of this brand. It also focuses on
  consumer trends which help in innovation to grab
  the needed consumer attention.
• After a setback in volume in 2012, packaged water
  industry in Japan witnessed a felicitous CAGR of
  5.75 during the period 2010-2015. Now, when a
  slight downward movement is expected in the
  growth rate graph, it is important for the
  brand-owners to invest in innovation and
  understand the modern day inconsumers who have
  been concerned about price, safety and taste when
  purchasing packaged water. Among these, price has
  been the most concerned about factor in the past
  few years and thus fosters competitiveness in
  this market.

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The consumers these days not only use water as a
necessity for living, but the uses has been
broadened to include relaxation, attaining
pleasure and just to savor the taste buds. This
is the reason why flavored water and sparkling
water have recently gained so much success in the
past few years. There is a dire need for
innovation if one wants the volume and value
proportion to rise in this sector. The report
provides key analysis as to what made Japanese
consumers respond to sensory surpriseYogurina has
brought, and why Yogurina has a positive, healthy
product image. It explains that surprising
flavors offer key opportunities to flourish
business sectors. It covers the reason why
enhancement of category is important to create
inclination towards brand. It also gives example
of cases in which failed innovation has resulted
in bad reputation and downfall in revenues which
can be a great help to not repeat the same
mistake.
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• Key points of the report
• Explore into the success of a new flavor variant
  of the Suntory Minami Alps Tennensuimineral water
  brand in Japan.
• Explains unique selling point of the Suntory
  Minami Alps Tennensui brand.
• Learn for the yogurt flavored yet clear water
  Yogurina, and how its branding made the consumers
  go head over heels about it.
• Gain insights on fast moving consumer goods by
  inside and outside sector analysis.
• Helps in future decision-making and product
  development by appropriate strategy guide

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For more information refer to the
link https//www.kenresearch.com/food-beverage-a
nd-tobacco/non-alcoholic-beverages/success-case-st
udy-suntory-minami-alps/23626-11.html Similar
reports https//www.kenresearch.com/tag/food-bev
erage-and-tobacco/bottled-water/367.html Contact
Ken Research Ankur Gupta, Head Marketing
Communications query_at_kenresearch.com 91-124-42302
04
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