Global Mobile Commerce Trends - PowerPoint PPT Presentation

Loading...

PPT – Global Mobile Commerce Trends PowerPoint presentation | free to download - id: 8429b6-NzJlM



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Global Mobile Commerce Trends

Description:

E-commerce is falling behind the mCommerce and mobile commerce is taking the lead. Here is statistic data of mobile commerce based on their interest, convenience, satisfaction, payment security etc. Original Source: share.net – PowerPoint PPT presentation

Number of Views:40

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Global Mobile Commerce Trends


1
Global Mobile Commerce Trends
2
IAB Survey
  • According to IAB Global Research, here is a study
    report of consumer purchase and payment
    activities that take place on mobile devices
    across 19 countries of 4 Continents.
  • 22 question surveys was designed and fielded in
    19 markets.
  • All respondents (18 ) were asked the same
    questions Items purchased, frequency of
    purchase, where purchased and how much was spent
    on mobile (smartphone or tablet) in the past 6
    months.

3
Mobile Commerce Scenario
4
Respondents Gender and Age wise
  • Male vs. Female respondents
  • Respondents from 18 to 34 and 35 above

Where APAC Asia Pacific countries
5
Mobile Internet Users and Purchasing
  • On average 75 of mobile Internet users have made
    a purchase on their smartphone or tablet in the
    past six months.

6
31 of Purchasing via Mobile Devices
  • What percentage of your purchases have made via
    the following channels?

7
Share of Total Monthly Purchases by Country
  • Currently, Turkey and China are the leading
    markets in terms of the share of mobile
    purchases.

8
Regions that purchase product/services via their
mobile devices daily, weekly and Yearly.
  • In APAC Market, China is leading with 47 of
    purchase.
  • In Europe, UK is leading with 39 of purchase.
  • In North America, US is leading with 25 of
    purchase.
  • In South America, Brazil is leading with 22 of
    purchase.
  • 57 have been purchasing on mobile for over a
    year. Pleasingly, new adopters are still entering
    the market.

9
of People Satisfied with Mobile App
  • On average, 80 of mobile purchasers are
    satisfied and 36 are extremely satisfied with
    their mobile purchase experience on country
    average.


Top 5 most satisfied countries with their mobile
purchase experience.
10
Why Purchase on smartphone or tablet?
  • Top 3 reasons to purchase products or services
    via your smartphone or tablet.

11
Purchasing Behaviour
12
Purchasing on Website or App?
  • 49 respondents shop from retailers website or
    app.
  • 32 respondents shop from auction website or app.
  • 31 respondents shop from brand specific website
    or app and so on.

13
Messaging apps Mobile Commerce
  • It seems messaging apps would be the future of
    Mobile Commerce.

14
Search Behaviours on Multi-Screen
  • 49 people looking products on mobile or tablet.

15
Omni-channel Buying Behaviours
  • 51 purchases have been made in a store, whereas
    47 people buy on Mobile or tablets.

16
In-store Buying Behaviours
  • 49 respondents search for a better price in a
    store.

17
Consumers Interaction with Mobile Ads
  • On average, 76 of mobile purchasers have
    interacted with mobile ads where 24 doing
    nothing in the past six months.

18
Consumers Interaction with Mobile Ads
  • On average, 33 of consumers interested with the
    ad and clicked on it to get more info.
  • Out of 19 countries, only 2 countries (UK
    Canada) are found with the highest
    product/service purchase rate of 27.

19
Consumers Interaction with Social Media
  • More than one third of mobile purchasers share
    their experience on social media.
  • Top 3 sharing countries via Social Media

20
Usage of Mobile Wallet
21
Top Countries Going Mobile Wallet
  • 8 of mobile purchasers have used mobile wallet
    to buy products/services.
  • APAC market is leading and that rises to 23.


The countries like China, Norway, UK, Japan and
Australia are amongst the top 5 countries having
highest adoption of Mobile Wallet.
22
States of Mobile Wallet Purchasing
  • 36 mobile wallet users buy products/services
    weekly or more.
  • 86 mobile wallet users are extremely/somewhat
    satisfied with their shopping experience.
  • 60 mobile wallet users think that its a
    convenient way of shopping.

23
States of Mobile Payment
  • What do Mobile Wallet users say about mobile
    payment?
  • Source http//www.iab.com

24
Thank You!
We'd love to hear your thoughts on the same!
Visit www.mobicommerce.net Email
info_at_mobicommerce.net   Contact Us USA 1
(347) 201-0009 India 91 (79) 6663-0250
About PowerShow.com