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Health Benefits to Heighten Latin America Flavored Milk Market : Ken Research

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Title: Health Benefits to Heighten Latin America Flavored Milk Market : Ken Research


1
Health Benefits to Heighten Latin America
Flavored Milk Market Ken Research
2
Ken Research announced its latest publication on,
Flavored Milk Consumption Volume and Growth
Forecast to 2021-Latin America, offering
insights on Flavored Milk consumption in the
Latin America Market. The publication includes an
insightful analysis into the operating
environment for the Flavored Milkmarket in Latin
America. This report includes top level Flavored
Milk consumption actual data for 2010-2014,
provisional data for 2015 while forecasts are
provided for 2016-2021. The countries covered in
this report includes Argentina, Bolivia, Brazil,
Chile, Colombia, Costa Rica, Ecuador, El
Salvador, Guatemala, Honduras, Mexico, Nicaragua,
Panama, Paraguay, Peru, Uruguay, and Venezuela.
3
Economic Environment of Latin America The country
remains captured in recession since quite a few
years. Latin Americas Economy contracted
consecutively in the last 2 quarters of 2015 and
witnessed the sharpest fall in six years in Q4
which lead to an indication of economic weakness
at the beginning of the year 2016. The regions
aggregate GDP is estimated to have decreased 1.2
year-on-year in the first quarter, which
continues to suggest overall weakness in the
region. However, all economies in Latin America
are not operating at the same stage. With some
economies managing the regions recession better
than others, and are growing, while others are
facing a severe economic deterioration. The 3
major countries working to hinder the regional
GDP aggregate are Brazil, Ecuador and Venezuela.
Brazil, the regions largest economy, is
experiencing its deepest recession since the
1930s. The Ecuadorean economy is facing
persistent fiscal weakness due to low oil prices.
Venezuela, where electricity is being rationed,
the work week has been shortened and the
government even changed the time zone to reduce
evening electricity usage, remains rooted in a
profound political and economic crisis, which
shows no signs of ending anytime soon.
4
The current economic conditions and global
developments are being reflected in the countrys
improved Q2. After having experienced heightened
volatility in financial markets earlier this
year, the region transitioned to a smoother
period in the second quarter, which prompted a
stabilization in exchange rates. Heading into the
second half of the year, the regions economic
activity is expected to stabilize and is seen
improving gradually in the coming quarters.
Nevertheless, risks to the short-term outlook
persist. Major currencies in Latin America are
likely to experience a renewed episodes of
volatility as capital inflows reverse their
pathdue to developments with U.S. interest
ratesand commodities prices lose the ground they
gained in recent weeks. These factors, in turn,
have the potential to fuel inflationary pressures
and, in a context in which fiscal stimulus
remains constrained as several governments in the
region are tightening their budgets, they could
prevent central banks from using monetary policy
to stimulate domestic demand.
5
  • Brief Overview of the Flavored Milk Market in
    Latin America
  • Flavored milk is a dairy drink produced with
    milk, sugar, colorings, and additional flavor and
    sweetener. It offers some vital nutrients such as
    calcium, potassium, protein, phosphorus, vitamins
    A, D and B12, niacin and riboflavin. The flavored
    milk is generally available in different flavors
    such as strawberry, chocolate and vanilla flavors
    in fat free and low fat ranges.
  • Drinking Milk products in Latin America are not
    only expanding in volume but also gaining in
    sophistication and health orientation. Brazil is
    considered the top flavored milk drink market in
    Latin America. In the next few years, the demand
    for flavored milk is anticipated to incline
    globally especially in Latin America and some
    regions of Asia.
  • Major Players Flavored Milk Market inLatin
    America
  • The major players of Flavored Milk Market in
    Latin America are Danone Argentina,Mastellone,
    Nestle, GrupoLala, Gloria and many more.

6
Danone Argentina is the leading group of
flavoured milk in Argentina with a value share of
24 in 2015. Danone is a company which constantly
works on innovation to present the consumers with
new range of products. Danone was followed by
Mastellone, accounting for 22 of value share.
In Mexico, GrupoLala remained the clear leader
in drinking milk products in 2015 with an overall
value share of 37. The company shows constant
new product development focused on satisfying the
particular needs of different targets, from
children, to women and elderly people, among
others. Its portfolio includes a number of health
and wellness products and its products are
distributed through a variety of
channels. Nestlé Ecuador SA remained the leading
player in Ecuador in 2015 with a 23 value share.
The companys brands La Lechera, La Vaquita,
Nesquik, Milo and Ricacao are renowned and highly
positioned among consumers. This is due to the
companys great investment and efforts in
constantly innovating its products and organizing
marketing campaigns. In addition, the company was
not affected by import barriers, as it produces
most of its products locally.
7
  • Flavored Milk Market in Latin America Prospects
  • According to trade sources, In Argentina a large
    number of factors will contribute to the
    increased demand for flavoured milk products.
    Additional health benefits such as iron, zinc and
    vitamins in the coming years will cause a boost
    in the demand for these products. Certainly
    companies such as SanCor and Mastellone will lead
    this trend with new launches.
  • The Brazilian drinking milk market is expected to
    grow at a CAGR of 4 in the forecast period. The
    Brazilian economy is going through a catastrophic
    period, with factors like growing inflation and
    falling GDP challenging the flavoured milk
    market. Despite of stagnated milk prices, rising
    logistics and packaging costs will tend to
    elevate per unit costs to customers.
  • In Mexico, consumers entertaining ways of
    consuming calcium led to a growth of flavoured
    milk drinks. Drinking milk products is expected
    to increase over the forecast period, to reach
    Mx69 billion in 2020. Since drinking milk is
    considered a staple to Mexican consumers, it is
    expected to increase along with the rate of
    population growth.

8
  • Key Topics Covered in the Report
  • Latin America Non Alcoholic Beverages Market
  • Detailed profile of Latin AmericaFlavored Milk
    Market
  • Latin America Beverages Industry
  • Value and volume analysis of Latin Americas
    Flavored Milk Market
  • Latin America Milk Consumption
  • Consumer demographics, trends and behaviours
  • Brazil Flavored Milk consumption
  • Historic and forecast consumption in the Latin
    AmericasFlavored Milk market
  • Mexico Flavored Milk Market Size
  • Major players in the Latin Americas Flavored
    Milk market
  • Latin America Flavored Milk Market
  • Future Prospects of the Flavored Milk Market in
    Latin America
  • Latin America Flavored Milk Market Size

9
To know more on coverage, click on the link
below https//www.kenresearch.com/food-beverage-a
nd-tobacco/dairy-products/flavored-milk-consumptio
n/32015-11.html Related Reports https//www.kenr
esearch.com/food-beverage-and-tobacco/dairy-produc
ts/flavored-milk-consumption/32014-11.html https
//www.kenresearch.com/food-beverage-and-tobacco/da
iry-products/flavored-milk-consumption/32045-11.ht
ml Contact Ken Research Ankur Gupta, Head
Marketing Communications query_at_kenresearch.com
91-124-4230204
10
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