5 Solid Ways to Increase Ecommerce Store Sales

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Vipra Business No.1 Digital Marketing Agency

• Worried to Increase E-commerce sales? 

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5 Clever Ways to (Ethically) Boost Ecommerce
Store Sales

• If you want to make money online, setting up an
  ecommerce store can often be a great way to get
  started.
• were going to take a look at 6 things that you
  can do in order to generate sales for your
  ecommerce store.
• Vipra Business believes that youll be able to
  take your fledging store and turn it into a
  powerhouse that generates sales day and night if
  you follows these 6 thing mentioned in Our
  experimental presentation.

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We Cover Tips of Ecommerce Management
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1. Paid Traffic

• Paid traffic can be one of the best ways to
  quickly generate sales for your ecommerce store.
• You might think that paid traffic is expensive
  and youve probably heard some stories of people
  who have spent a lot of money  and saw no
  return.
• However, if done properly, paid traffic can, in
  fact, be quite affordable and once you have a
  winning campaign on your hands, paid traffic can
  really take your business to the next level.
• A better approach is to just spend small amounts
  of money at a time. A good suggested starting
  point is no more than 50.

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Continued

• Its important to spend small amounts, because
  theres no guarantee that your campaigns are
  going to work out.
• The nature of paid traffic, is that youre often
  not going to get it right on your first go
• When running paid traffic campaigns, you should
  not spend your entire budget on a single ad
  variation.
• You then drive traffic to each of them, closely
  monitoring the metrics to see which ads and which
  campaigns are bringing you desirable results.

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How Paid Traffic helps to Boost e-Commerce Sales
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Continued

• You must also have a clear understanding of who
  your customer is.
• Good targeting ensures that your ads are shown to
  the right people.
• If your ads are shown to the right people,
  theres an increased chance of sales occurring on
  your ecommerce site.
• Alternatively, if you have an email list of
  customers, consider sending them all a survey
  to better define who they are.
• Provide an incentive, such as a coupon code, to
  ensure that people fill out surveys quickly and
  honestly.

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How to find Targeted Customers for e-Commerce?
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2. Improve trust within your funnel

• When someone is going to buy something from your
  site, their journey is most likely going to look
  like this
• See an Ad/Visit Site Using URL gt View
  Product Page -gt View Checkout -gt Go through
  Checkout Process.
• By increasing the amount of trust that people
  have at each stage of the funnel, youll be able
  to improve conversions.
• For the product page, there are a couple of
  things you can do in order to boost trust. One
  is to include reviews of the products that are
  being displayed.
• By displaying reviews, you will be able to
  provide some Social Proof, in terms of how good
  the product actually is.

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Continued

• In fact, 77 of people consult online reviews,
  before purchasing something so its worth
  displaying any if you can.
• Another step you can take is to install a live
  chat option on your site.
• 79 of the people who like live chat, prefer it
  because it allows for their questions to be
  answered quickly.
• As you can see the PayPal logo performed pretty
  well with 66 of people trusting it.
• However, Verisign isnt too far behind with 63
  of people trusting it.
• The third most trusted logo was McAfee, with 62
  of people trusting it.

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How live Chat Works to increase your Sales?
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Continued

• Customer service was the number one factor that
  influenced the amount of trust people have in the
  companies that they buy from.
• After all, 17 of those who abandon their carts,
  do so because of concerns about payment
  security.
• And some surveys have even found that 61 of
  people do not complete their purchases, due to
  the lack of a trust seal.
• As you can see the PayPal logo performed pretty
  well with 66 of people trusting it.
• Verisign isnt too far behind with 63 of people
  trusting it.
• The third most trusted logo was McAfee, with 62
  of people trusting it.

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Continued

• Testimonials are probably one of the best forms
  of Social proof. 
• As with the trust badges, you might want to
  include some testimonials on your checkout page,
  in order to maximize their efficacy.

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How Testimonial Helps to Improve Sales?
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3. Make your Checkout process simpler

• Another way you can make the checkout process
  simpler is by reducing the number of form fields
  that potential customers need to fill in.
• On top of that you can also make it so that all
  they need to do is enter in their postal
  code, allowing them to select their address from
  a drop down menu.
• Though it doesnt count as exactly making the
  checkout process simpler, youll also want to
  consider including a progress bar, within your
  checkout page.

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4. Use email marketing

• The other method you can use to grow your
  ecommerce store is email marketing.
• According to some email marketing has an R.O.I of
  4,300  so its definitely worth spending some
  time on.
• There are two ways to approach email marketing
  for your ecommerce store.
• One is marketing to a list you already have
  and the other is creating a new list entirely.
• If you already have an email list of customers,
  which is true for many ecommerce stores because
  people provide them during the checkout process,
  youre off to a good start.

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Continued

• You can do that by running some paid traffic to a
  page where you get people to opt in to your email
  list.
• If you can create a really enticing giveaway
  comprised of the products that can be found on
  your site you can ask people to enter their
  email address in order to put their name in the
  hat.
• But what can you do in order to generate sales
  from that email list?
• One solution is Cross selling.
• This is where you sell people products that are
  complementary to what they have already bought.

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Continued

• Arguably, cross selling is easier to do via
  email, as upselling often needs a bit of real
  time interaction.
• You can also use email marketing to promote your
  offerings connected to seasonal events.
• For instance, there is a chance that you might be
  able to tie in the offerings provided by your
  store with the following dates
• Valentines Day
• Thanksgiving
• Christmas
• Fathers Day
• Mothers Day

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Continued

• In fact, depending on what your store sells,
  there might even be a day dedicated to the
  industry that youre in!
• When you get better at email marketing, youll be
  able to segment your lists and promote these
  kinds of sales towards the people that are most
  likely to buy from you.

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5. Become better at showcasing product benefits

• Another thing you can do in order to improve
  ecommerce store sales is to showcase the benefits
  of your products better.
• People buy benefits, not features.
• Here are a few tips to keep in mind, however.
• a) The first is to ensure that youre
  taking your pictures against a good
  background.
• b) In most cases, youll go a long way by
  using a white background.
• If you do not want to do all of the photography
  work on your own and you want to find an expert
  who can take care of all of the work for you,
  consider visiting Shopify Experts.
• But youll find that videos that showcase product
  dimensions, as well as product functionality tend
  to be really helpful.

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Thanks you Vipra Business