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Significant Expansion of Latin American Tea Market: Ken Research

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Hot tea market of Latin America is developing at substantial rate. Though this market is facing stiff competition from coffee market in Latin America. – PowerPoint PPT presentation

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Title: Significant Expansion of Latin American Tea Market: Ken Research


1
Significant Expansion of Latin American Tea
Market Ken Research
2
Ken Research has recently announced its latest
publication Hot Tea Consumption Volume and
Growth Forecast to 2021-Latin America, which
elucidates detailed analysis of hot tea market of
Latin America. It provides a top-level overview
and detailed insight into the operating
environment for the Hot Tea market in Latin
American nations. It is an essential tool for
companies active across the Hot Tea value chain
and for new players that are considering entering
the market. This report includes top level Hot
Tea consumption actual data for 2010-2014,
provisional data for 2015 while forecasts are
provided for 2016-2021 across 17 individual
countries. It further, enhances knowledge about
current consumer and market scenario prevailing
in the region.
3
Economy of Latin America Latin American
countries covered in the report include
Argentina, Bolivia, Brazil, Chile, Colombia,
Costa Rica, Ecuador, El Salvador, Guatemala,
Honduras, Mexico, Nicaragua, Panama, Paraguay,
Peru, Uruguay, and Venezuela. Latin America is
facing drab economic growth because of extreme
economic disturbances. Negative growth rate is
recorded in countries like Brazil and Venezuela.
Political disputes in Brazil, inflationary
pressures in Uruguay, economic tribulations in
Chile, serious recessionary conditions prevailing
in Venezuela shows the economically backward
state of Latin American countries. Unemployment,
rising inflation, economic slowdown, falling
consumer confidence, poverty, corruption, etc.
are the traits of Latin American economies. Only
Peru and Mexico are performing well in Latin
America, growing steadily at positive rate.
However, many economic analyst predict rapid
growth and stability in major economies of
Caribbean Nations post-2016.
4
  • Historic and current market trends of hot tea
    market of Latin America
  • Hot Tea is a ready to drink beverage from
    infusion of dried tea leaves or herbal and/or
    fruit ingredients in hot water or from instant,
    freeze-dried tea in granular or powdered
    form. Even though coffee culture is expanding
    rapidly in Latin America but tea is also gaining
    popularity in Latin America. Portuguese colonial
    rule introduced tea culture in late nineteenth
    century to South America.
  • Various trends of hot tea market in Latin America
    are given below
  • Throughout Latin America coffee is preferred over
    tea except Chile and Bolivia where demand for tea
    is greater than that of coffee.
  • Chile stands on 22nd rank on consumption of tea
    in the world.
  • Tea demand is rising at stupendous rate in last
    few decades in Argentina, Brazil, Uruguay, Chile
    and Bolivia.

5
  • Coffee plantations in Latin American nations are
    huge in countries like Chile, Brazil, Mexico and
    Bolivia. These massive production is done not
    only to cater to domestic demand but also to
    cater to exports. These plantations are generally
    export oriented.
  • Guatemalas coffee estate is elevating at a high
    pace and is contributing significantly to its
    gross domestic product and foreign exchange.
  • Coca tea, high caffeine variety mate, ayahuasca,
    etc. are popular variety of tea in South American
    region.
  • With changing culture, demand for newer variety
    of coffee with luxurious and fancy flavors is
    escalating at a high rate.
  • With rising health awareness demand for health
    friendly teas are rising. Demand for green teas,
    herbal varieties, tea with antioxidants, etc. are
    also intensifying.

6
  • Major market players
  • Major mate tea brands include Cruz De Malta,
    Taragul, Mate Leao, Rosamoute, etc. Further, many
    other brands include Brisk tea, meh tea, The Tao
    of Tea, Organic Rio, etc. These are famous
    competitive tea brands of Latin America. They are
    not only producing tea for domestic demand
    fulfillment but also for exports.
  • Key topics covered
  • Current economic scenario of Latin America.
  • The quantitative data in the report provides
    historic and forecast of hot tea consumption data
    by Latin American countries.
  • Top level hot tea actual data for 2010-2014,
    provisional data for 2015 while forecasts are
    provided for 2016-2021 across 17 individual
    countries of Latin American region.
  • Detailed insight into the operating environment
    for the Hot Tea market of Latin America.

7
Conclusion Hot tea market of Latin America is
developing at substantial rate. Though this
market is facing stiff competition from coffee
market in Latin America since people still prefer
coffee over tea in major part of South American
region. But demand for tea is still enlarging in
the region and thus production of tea is also
expanding at a high pace. Moreover, contribution
of Latin American tea exports is increasing in
global market. For more coverage click on link
below https//www.kenresearch.com/food-beverage-
and-tobacco/non-alcoholic-beverages/hot-tea-consum
ption/32019-11.html
8
Related Links https//www.kenresearch.com/food-be
verage-and-tobacco/non-alcoholic-beverages/hot-tea
-consumption/32018-11.html https//www.kenresearc
h.com/food-beverage-and-tobacco/non-alcoholic-beve
rages/hot-tea-consumption/32168-11.html Contact
Ken Research Ankur Gupta, Head Marketing
Communicationsquery_at_kenresearch.com91-124-42302
04
9
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