Travel and Tourism Report (1)

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Travel and Tourism

• To asses the role of advertising and selling
  products in online travel agency- A study on
  Barrhead Travels.

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INTRODUCTION

• Aim
• To asses the role of advertising and selling
  products in online travel agency- A study on
  Barrhead Travels.
• Objectives
• To determine the role of advertisement in travel
  and tourism industry
• To asses the link between advertisement and sale
  of services in tourism sector
• To recommend the ways in which online travel
  agencies can better advertise their products and
  services

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RESEARCH QUESTIONS

• What is the role of advertisement in travel and
  tourism industry?
• Explain the relationship between advertisement
  and sale of services in tourism sector? ?
• What are the ways using which travel agencies can
  better advertise their products and services?

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RESEARCH METHODOLOGY

• Data collection
• Primary data collection
• Questionnaire
• Interview
• Secondary data collection
• Researches
• Journals
• Books
• Online websites

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Contd...

• Research design- Descriptive design
• Research approach- Deductive approach
• Data analysis- Quantitative data analysis
• Research philosophies- Interpretivism philosophy
  
• Sampling- Purposive sampling

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DATA ANALYSIS

• Thematic Analysis

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Theme 3 Online advertisement leads to rise in
sales and profitability
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Theme 4 Online advertisement assist in
understanding the need and preference of
customers
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Theme 5 E-mails are one of the most commonly
sources of advertisement
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Theme 6 There is a direct relation between
online advertisement and sale of services
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Theme 7 Online advertisement has enhanced the
profit margin.
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Theme 8 The company has strengthen its customer
base by online advertisement
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Theme 9 online advertising has helped Barrhead
to achieve competitive advantage
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CONCLUSION

• From the above research it can be concluded that
  advertisement play a very important role in
  travel industry
• businesses in travel industry can achieve
  competitive advantage by using various from of
  advertisement
• negative response of customer towards ads means
  that travel agencies are required to make some
  changes and improve the services offered by them
• he growing use of social media has provided a
  very effective platform to the company in order
  to advertise its various services to wide range
  of customer in a very cost effective manner
• From the above research it can be advertisement
  plays a very important role in travel agency.

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RECOMMENDATIONS

• It can be recommended that Barrhead travel is
  required to increase the use of advertisement in
  its operations so that it can enjoy higher
  profits and sales in long run.
• it can be recommended that the company is
  required to take care of the fact that the
  information provided in online advertisement is
  useful for people and it is also relevant
• it can be suggested that, the company is required
  to analyse the ads and promotional campaign
  strategy of its competitor

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