Future of Electricals and Electronics Industry in China: Ken Research - PowerPoint PPT Presentation

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Future of Electricals and Electronics Industry in China: Ken Research

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China has been facing the tough situation of a slowdown as this country still manages a mix of flexible and fixed exchange rate regimes also known as the dirty float exchange rate regime. – PowerPoint PPT presentation

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Title: Future of Electricals and Electronics Industry in China: Ken Research


1
Future of Electricals and Electronics Industry in
China Ken Research
2
Ken Research recently published a report on
Electrical and Electronics Retailing in China
Market Summary Forecasts Comprehensive
overview of the market, consumer, and competitive
context, with retail sales value and forecasts to
2020, which discusses electronics market by
major product type, by leading players,
distribution channels and consumer trends and the
sheds light on how the existing players can use
this information to gain the competitive edge in
the market. Additionally, major trends and
drivers have also been covered, describing the
market penetration and future potential of each
product segment. The Electrical and electronics
segment is expected to snowball at a CAGR of
10.22 out of which the majority of the sales
will be comprised of online purchasing and this
trend will be responsible for approximately 21.8
by the end of this decade. 6.1 was substantiated
by this industry out of the total retail sales of
China.
3
Forecasts for the Chinese Electronics and
Electricals Industry
4
The report expounds electronics segment by major
product category, by leading retailers,
distribution channels i.e. hypermarkets or
supermarkets, consumer trends and sheds light on
how the existing players can use this information
to gain the competitive edge in the market over
others. Furthermore, dominant trends and drivers
have also been elaborated, defining the market
penetration and future potential of each product
type. China has been facing the tough situation
of a slowdown as this country still manages a mix
of flexible and fixed exchange rate regimes also
known as the dirty float exchange rate regime. It
is characterized by Chinas central bank
(Peoples Bank of China, PBC) intervention with
the market forces of demand and supply of foreign
currencies to avoid any adverse movements in its
Balance of Payments Accounts by successfully
changing the amount of currency being circulated
in the economy.
5
The country has been notorious for adopting
beggar-thy-neighbor policies, grabbing every
opportunity to devalue its currency to gain the
edge in exports in order to support the major
restructuring of its economy as it had been
planning to induce a shift from being a service
oriented economy to a manufacturing based economy
in order to insulate it from shocks to the global
economy. The same export advantage argument
holds true for the Chinese electrical industry
since it is an economy having abundant supply of
younger workers comprising the workforce to
exploit the economies of scale. It is a
diplomatic country with ties across the world
that makes use of providing cheap labor to bring
the economys growth to unprecedented levels. It
contributes to nipping the incompetent players in
the bud in foreign countries.
6
The consumers buying patterns evolve in this
rapidly advancing technological age there has
been a shift to people researching about the
product before actually buying it. It makes them
more concerned about whether the product will be
able to deliver what it promises and hence makes
the market even more competitive. The report
plans to explain how the mindset of the buyer
varies with time and how these variations will
affect this industry. This effect will generate
survival of the fittest conditions in the
marketplace since only those competitors will
survive that will correctly demystify these
covert potentially profit opportunities into
their side and maintain the leading stance. To
know more, click the link below https//www.kenre
search.com/consumer-products-and-retail/home-and-o
ffice-furnishings/electrical-electronics-retailing
/29893-95.html
7
Related Reports https//www.kenresearch.com/consu
mer-products-and-retail/home-and-office-furnishing
s/books-news-stationery-retailing/29900-95.html
https//www.kenresearch.com/consumer-products-an
d-retail/home-and-office-furnishings/furniture-flo
or-coverings-retailing/29896-95.html Contact
Ken ResearchAnkur Gupta, Head Marketing
Communicationsquery_at_kenresearch.comwww.kenresear
ch.com91-124-4230204
8
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