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Sample PPT on Strategic Marketing

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Title: Sample PPT on Strategic Marketing


1
A Power Point Presentation
On
Stratrgic Marketing
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2
Introduction
  • Starwood is international firm because it engages
    in activities outside the borders of its home
    country.
  • Strategic and non-strategic decisions taken by
    management in different situations have been
    explored for the purpose of grasping business and
    market opportunities in a significant manner
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3
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4
STRATEGIC DECISIONS
  • According to Hunger and Wheelen (2011) strategic
    decision deals with the long-run future of the
    entire firm and rare, directive and consequential
    are the three major characteristics of decision
    making (Hunger and Wheelen, 2011).
  • Michael, Duane and Robert (2004) described
    strategic term definition in term of decisions
    which are concerned with the whole environment in
    which firm operates can be defined as strategic
    decision (Michael, Duane and Robert, 2004).
  • Jones (2009) defined that strategic decision in
    the context of providing opportunity to company
    to build mission and objectives and deciding upon
    the courses of action to attain them within
    stipulated time (Jones, 2009).
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5
Example of strategic decision
Strategic decisions for mergers At financial
perspective with help of taking merger example
between Hyatt Hotels and Starwood, implementation
of non-strategic decision taken by top management
of Starwood can be understood in a significant
manner. Contact Us61879057034 Emailhelp_at_instan
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7
NON- STRATEGIC DECISIONS
  • Blumentritt (2006) defined that administrative
    and operational decisions which are taken by
    management to facilitate strategic decision can
    be referred as non-strategic decisions.
  • Richard and Brian (2001) explored that
    non-strategic decisions are normally short term
    decisions related to working of employees in an
    organization.
  • As per the present case scenario, management of
    firm was taken marketing as non-strategic
    decisions to overcome current issues faced by
    enterprise at the workplace.

8
Example of non-strategic decision
HR related decisions Strategic decision taken by
firm regarding to conduct performance reviews and
configurable user assistance integrated with the
user interface, success of non-strategic
decisions helpful for organization (Commonwealth
Secretariat, 2003).
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10
SWOT Analysis
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11
PESTL analysis
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12
STRATEGIC DECISIONS
  • At financial perspective with help of taking
    merger example between Hyatt Hotels and Starwood,
    implementation of non-strategic decision taken by
    top management of Starwood can be understood in a
    significant manner.
  • Hyatt Hotels acquiring Starwood in cash and stock
    deal and in this regard, management of firm has
    taken initiative to sell its assets.
  • With help of this merger activity, management of
    Hyatt group was able to enhance its offering in
    both managed hotels and owned hotels (Debrah,
    2013).

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13
Conclusion
  • Through identifying risks and taking appropriate
    strategies risks to overcome those challenges,
    management of firm can be able to solve
    environmental issues, human resource management
    and financial challenges faced by organization at
    workplace.

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14
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15
References
  • Sustainability Programs Initiatives. 2015.
    Online. Available through lthttp//www.starwoodho
    tels.com/corporate/about/citizenship/sustainabilit
    y/programs.html?languageen_USgt Accessed on 29th
    Oct 2015.
  • Team, T., 2015. Why It Makes Sense For A
    Hyatt-Starwood Merger?. Online. Available
    through lthttp//www.forbes.com/sites/greatspecula
    tions/2015/10/30/why-it-makes-sense-for-a-hyatt-st
    arwood-merger/gt. Accessed on 2nd November 2015.
  • Sophie, H., and Olivier, H., 2013. HRM practices
    and low occupational status older workers.
    ,Employee Relations. 35 (3). PP.339 355.
  • Steiss,W.R.,2005. Strategic Facilities Planning
    Capital Budgeting and Debt Administration.
    Lexington Books.
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