What Vipra Business can Teach us about Long-Tail Keyword Research

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What Vipra Business can Teach us about Long-Tail
Keyword Research 

• Vipra Business believes that good long-tail
  keyword targeting is all about knowing your
  audience.
•  Categories like How Social Media Optimization
  Can Boost Traffic to Your Business  how much do
  you charge for Cheap SEO services and who
  offers monthly Affordable SEO packages prices for
  small Business? may seem outrageous on the
  surface, but their purpose is actually right on.
  Vipra Business is obsessed with trying to learn
  exactly what their individual users want to
  search in the search engine bar.
• we can learn a lot from these obscure Vipra
  Business categories and drive more targeted
  traffic with hyper-focused long-tail keywords.

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Long-Tail Benefits To Drive Traffic
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Long Tail Keyword Research is Still Important

• Keyword research still matters. There are many in
  the field who seem to believe that keywords are
  no longer important and that focusing more on
  topical authority is the way to go.
• If keywords are no longer relevant, then why does
  Google go to all the trouble to hide them from us
  in analytics? 
• Why does AdWords have a Keyword Planner? The
  reason is simple people still search using
  long-tail keywords.

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Continued
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Good keyword research gets personal

• We need to look for trends and behaviors to help
  us find terms that reflect the needs of the
  people we are trying to attract.
• SEOs need to look at how users are interacting
  with their websites (and other online properties)
  to learn more about the needs of their users,
  then use this data to find personalized,
  long-tail keywords.

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Using audience insights to inform keyword
targeting

• Google Analytics has come a long way over the
  years, and if you are only using it to track
  traffic and bounce rates, youre really missing
  out. 
• We no longer get access to keyword data, but the
  data we do have access to is pretty powerful.
• Two very powerful tools are the Demographics and I
  nterests sections under Audience. 
• Both of these will provide details and insights
  about our site visitors and help us start to
  develop more user-centric keywords.

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Google Analytics Data Research
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Continued

• In the Demographics Overview section, you will
  see the average age and gender of your
  users. While this information is still very
  broad, knowing it can help you better understand
  who youre talking to. You can drill down further
  by clicking on the Age or Gender tab to see
  how the trends change over time.
• In the Interests Overview section, we get a broad
  picture of what our audience is into. The
  interests are broken down into three categories
  Affinity Category, In-Market Segments and Other
  Category.
• Affinity Category identifies users in terms of
  lifestyle. In-Market Segment identifies users in
  terms of their product purchase interests. Other
  Category provides the most specific, focused view
  of your users

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Putting your data to use to Promote Business

• Using this demographic and interest data, we can
  come up with great long-tail keywords that are
  personalized for your audience.
• If not, keep spinning your ideas and looking for
  related terms.
• In the end, you will not only have a list of
  hyper-targeted keywords, you will also have a
  better understanding of your audience and their
  areas of interest. This will help you create a
  more focused SEO strategy, which should yield
  better results.

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Keep spinning your ideas to Bring your business
at high levels
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Thanks you Vipra Business