China Household Paper Industry

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• China Household Paper Industry

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Summary
Household paper refers to all kinds of paper
products used in daily life including toilet
paper, tissue, paper handkerchief, napkin, wet
tissue, kitchen paper, sanitary napkin and paper
diaper. With the economic development, the
household paper industry developed rapidly in
recent 10 years. Household paper varieties are
widely used in people's daily life with
convenience and closeness to consumers including
toilet paper, tissue, napkin, paper diaper for
babies, sanitary napkin for ladies in
supermarkets and shopping malls. Household paper
is necessary for large consumer groups in daily
life. With the social and economy development,
the demand for household paper diversifies and
transfers towards medium and high grade products.
Meanwhile, supermarkets and hypermarkets become
the mainstream of domestic retail industry with
its diversification, leading to increasing
importance of terminal markets for household
paper manufacturers.
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Therefore, it is a trend for them to improve the
product quality, reduce production costs and
develop modern manufacturing of household paper
with certain scale. According to, the consumption
volume of household paper increased from over 6
million tons in 2011 to over 8 million tons in
2016, and the sales revenue increased from over
CNY 60 billion to over CNY 80 billion during the
corresponding period. According to, national
household paper brands are less than 10 in number
while others are regional ones in China. The
aggregate market share of top 5 household paper
manufacturers is less than 50 of the total in
2015, which shows a low market concentration
rate. At present, there are numerous household
paper brands with high homogeneity while most of
them lack competitiveness and long-term loyal
consumer groups. According to, the household
paper market is expected to continue growing in
China in the next few years. Through this
report, readers can acquire the following
information
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Table of Contents
1 Relevant Concepts of Household Paper
Industry Definition and Classification of
Household Paper Definition of Household
Paper Classification of Household
Paper Research Methods of the Report Parameters
and Assumptions Data Sources
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2 Analysis on Household Paper Industry in China,
2011-2016 Development Environment of Household
Paper Industry in China Economic Environment of
Household Paper Industry in China Policy
Environment of Household Paper Industry in
China Social Environment Faced by Household
Paper Industry in China Analysis on Supply of
China Household Paper Industry Analysis on
Demand of Household Paper Market in China,
Major Consumer Group of Household Paper in
China Market Scale of Household Paper in China
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Full Report China Household Paper Industry
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