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Why Social Media Marketing?


To some marketers, Social Media Marketing is just a buzzword with no significant meaning. – PowerPoint PPT presentation

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Title: Why Social Media Marketing?

Why Social Media Marketing?
Social Media
  • To some marketers, Social Media Marketing is just
    a buzzword with no significant meaning. But there
    are those out there, who after noticing the
    benefits of SMM clearly suggest it to be one of
    the most important tools in the current day
    marketing. Although, many pundits suggest that
    this craze for Social Media Marketing would die
    out soon, but till that happens, marketers are
    spending nights thinking of how to make their
    Social Media appeal more powerful.

Social Media
  • As per Hubspot, 92 of marketers out there
    thought that Social Media Marketing was important
    and 80 of them said that Social Media was able
    to increase the website clicks by 80. Although,
    these statistics suggest an obvious potential in
    using Social Media as a marketing tool, but many
    marketers do not completely understand its
    benefits. Some very well-known but neglected
    benefits are compiled below
  • 1. Inbound Traffic With no use of social media,
    your inbound traffic is restricted to people who
    already know you or your brand and unless you are
    Apple or Adidas, not many would be familiar with
    you. Every media profile and each post that you
    make with a link to your company website may lead
    to 100s of new visitors to your website.

Social Media
  • Not only will it be a mere increase in traffic,
    but it can lead to a massive increase in
    customers through lead generation. Digital
  • 2. Marketing Costs As per HubSpot, 84 marketers
    discovered that working for 6 hours per week on
    gives a significant increase in the traffic to
    your website. Advertisement options on Twitter
    and Facebook are also cheap, so you would always
    be within your budget.
  • 3. Customer Insights With increased interactions
    on Social Media, your knowledge of your
    customers tastes and perceptions gets bigger.
    This indeed helps you in targeting them better.

Social Media
  • 4. Brand Loyalty Although of very uncommon
    knowledge, yet Social Media does lead to an
    increased Brand Loyalty. According to a research
    done by Convince and Convert, around 53 of
    customers who follow a brand remain loyal to it.
  • Hence, Social Media Marketing gives a lot of
    opportunities only if you know how to use this
    tool effectively.
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