Why Social Media Marketing?

1
Why Social Media Marketing?
2
Social Media

• To some marketers, Social Media Marketing is just
  a buzzword with no significant meaning. But there
  are those out there, who after noticing the
  benefits of SMM clearly suggest it to be one of
  the most important tools in the current day
  marketing. Although, many pundits suggest that
  this craze for Social Media Marketing would die
  out soon, but till that happens, marketers are
  spending nights thinking of how to make their
  Social Media appeal more powerful.

3
Social Media

• As per Hubspot, 92 of marketers out there
  thought that Social Media Marketing was important
  and 80 of them said that Social Media was able
  to increase the website clicks by 80. Although,
  these statistics suggest an obvious potential in
  using Social Media as a marketing tool, but many
  marketers do not completely understand its
  benefits. Some very well-known but neglected
  benefits are compiled below
• 1. Inbound Traffic With no use of social media,
  your inbound traffic is restricted to people who
  already know you or your brand and unless you are
  Apple or Adidas, not many would be familiar with
  you. Every media profile and each post that you
  make with a link to your company website may lead
  to 100s of new visitors to your website.

4
Social Media

• Not only will it be a mere increase in traffic,
  but it can lead to a massive increase in
  customers through lead generation. Digital
  Marketing
• 2. Marketing Costs As per HubSpot, 84 marketers
  discovered that working for 6 hours per week on
  gives a significant increase in the traffic to
  your website. Advertisement options on Twitter
  and Facebook are also cheap, so you would always
  be within your budget.
• 3. Customer Insights With increased interactions
  on Social Media, your knowledge of your
  customers tastes and perceptions gets bigger.
  This indeed helps you in targeting them better.

5
Social Media

• 4. Brand Loyalty Although of very uncommon
  knowledge, yet Social Media does lead to an
  increased Brand Loyalty. According to a research
  done by Convince and Convert, around 53 of
  customers who follow a brand remain loyal to it.
  
• Hence, Social Media Marketing gives a lot of
  opportunities only if you know how to use this
  tool effectively.