Importance Of Technical SEO 2016

1

Aarav Infotech India Pvt. Ltd.
Creating Castles on the WEB
WEB SEO SMO PPC
2

Importance Of Technical SEO
Search Engine Optimization
SEO Services Digital Marketing Local SEO
Services
www.aaravinfotech.com
3
Some Of The Key Technical IssuesNeed To Resolve

• Broken Links
• 301 Redirects
• 404 page not found
• Schema Markup
• Custom Tag
• HREFLANG Tags
• Meta Tag language
• Xml Sitemap
• Mobile Optimisation
• Meta Keywords
• Robots.txt File
• Images

www.aaravinfotech.com
SEO Services Digital Marketing Local SEO
Services
4
Broken Link

• A broken link or dead link is a link on a web
  page
• that no longer works.

www.aaravinfotech.com
SEO Services Digital Marketing Local SEO
Services
5
301 Redirect

A 301 redirect is the most efficient and Search
Engine Friendly method for webpage redirection
www.aaravinfotech.com
SEO Services Digital Marketing Local SEO
Services
6
404 page not found

• The HTTP 404 Not Found Error means that the
  webpage you were trying to reach could not be
  found on the server.

www.aaravinfotech.com
SEO Services Digital Marketing Local SEO
Services
7
Schema Markup

• This Schema Markup action enables search
  engines to easily discover the website. It tells
  the search engines about the page and can highly
  increase the click-through rate.

www.aaravinfotech.com
SEO Services Digital Marketing Local SEO
Services
8

Custom Tags
Custom tags are written to make your web pages
more relevant to search engine bots looking for
relevant data as per specific keywords or phrases
www.aaravinfotech.com
SEO Services Digital Marketing Local SEO
Services
9

HREFLANG Tags

• These tags are used on web pages to indicate the
  
• language used in the web pages. With HREFLANG
• tags, search engines will show results based on
• location as per the language.

www.aaravinfotech.com
SEO Services Digital Marketing Local SEO
Services
10

Meta Tag language
With Meta Tag language, search engines can
determine the language of the websites. This tag
communicates the languages supported by the
website.
Aarav Infotech India Pvt. Ltd.
www.aaravinfotech.com
11

Xml Sitemap
Adding an XML Sitemap to your site helps Google
and other search engines to crawl through your
website easily and find relevant data. It also
helps to prevent duplicate data from affecting
your rankings. For huge websites, XML Sitemap can
be used to direct search engines to more relevant
pages on the website.
Aarav Infotech India Pvt. Ltd.
www.aaravinfotech.com
12

Mobile Optimization
Mobile optimization or responisve site is one of
the important factor to increase visibility
because in todays era 70 of people are using
smartphone for seraches. Equally, Google see
having a non-mobile optimised site as providing a
lower quality experience to the user, and they
dont like that.
www.aaravinfotech.com
SEO Services Digital Marketing Local SEO
Services
13

Meta Keywords
Meta keywords are like an SEO security blanket,
once a great way to spam a site to the edge of
reason, now a cheap horrible call out to Google,
shouting your horribly spammy intentions like the
teachers pet in the playground.
www.aaravinfotech.com
SEO Services Digital Marketing Local SEO
Services
14

Robots.txt File
This file tells search engine robots which parts
of the site to crawl and which parts to exclude,
differing between what is visible to the public
and what is visible to the managers of the site
www.aaravinfotech.com
SEO Services Digital Marketing Local SEO
Services
15

Images
Remember, search engines cant see your images,
you need to give them text to work 
www.aaravinfotech.com
SEO Services Digital Marketing Local SEO
Services
16

Lets Talk
Aarav Infotech India Pvt. Ltd.
110, Millennium Plaza, Sakinaka, Andheri (E),
Mumbai - 400072, MH, India.
91 (022) 2859 4142
sales_at_aaravinfotech.com
91 7208 798 257
www.aaravinfotech.com
We are social
aaravinfotech
44 203 318 79013
www.aaravinfotech.com
SEO Services Digital Marketing Local SEO
Services
17

Just Wanna Say
Thank You
www.aaravinfotech.com
SEO Services Digital Marketing Local SEO
Services