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India’s No. 1 Bollywood and celeb Connect Platform

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Get latest bollywood masala news related to actors, actresses, celebrity gossips, musicians, movie release & trailer, music, songs, controversies & albums. – PowerPoint PPT presentation

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Title: India’s No. 1 Bollywood and celeb Connect Platform


1
Indias No. 1 Bollywood and celeb Connect Platform
www.follo.in
2
About Us
follo.in is Indias No.1 Bollywood Celebrity
Connect platform where fans engage with their
favorite celebrities consume celebrity related
content through a variety of services.
3
Star Buzz
Photos from Celebrity Vacations, Photo Shoots,
Award functions etc.
Bollywood News Updates in short
Opinions, Reviews, In-depth analysis of latest
happenings
Exclusive Interviews and Candid chat sessions
4
Star Buzz
Movies
5
Star Shop
StarShop is a one-of-a-kind offering from Follo,
where users can rate celebrity looks by
participating in the Hot or Not poll and also
find similar looks on our partner e-commerce
sites. Some of our partner sites are Jabong,
Shopclues, Amazon, Snapdeal, Koovs and many more!
Style Diaries focuses on current trends in
Tinsel town.
6
Star Quiz
Quiz of the Day is a highly engaging offering
by Follo where users answer multiple choice
questions related to celebrities . Top players
feature in the Hall of Fame get a chance to win
exciting prizes!
7
Hot On Follo
Exclusive content available only on Follo-
interviews, blogs, pictures etc.
8
Bolly Rewardz
Follo offers a loyalty program called Bolly
Rewardz that lets users earn points for
activties, which they can then redeem for
exciting prizes. Users can earn points by
participating in Polls, by Liking posts, by
Follo-ing celebrities etc. Prizes include
signed mugs personal items from celebrities,
movie tickets etc.
9
Follo.in engages users that are
primarily urban, entertainment savvy and
aspirational, thus forming the ideal consumer
pool that is valuable for brand advertisers.
40 Web
8.5M unique users
60 WAP
gt50M page views
per month
per month
71
29
65 male
Age Below 34
Age 35
8 pages
1.5Mn
35 female
per visit
Facebook Fans
Source Google Analytics, Facebook members
10
50 Traffic from Top Cities in India
New Delhi - 12
Lucknow 2
Ahemdabad 4
Kolkata 5
Mumbai 4
Pune - 5
Hyderabad - 7
Bangalore - 5
Chennai- 6
Kochi - 3
Source Google Analytics
11
Total Unique Visitors
Follos unique engaging offerings like Quiz
Star Shop make it one of the most attractive
destinations for audiences to consume celebrity
related content. As per Comscore numbers Follo
had the highest number of unique vistors, amongst
competitors.
July 16
FOLLO
4.8M
BollywoodLife
1.7 M
BollywoodHungama
0.3 M
No.1 Bollywood portal 5 months in a row
Desimartini
0.3 M
MissMalini
0.2 M
Pinkvilla
0.2 M
Filmfare
0.09 M
12
Thank You!
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