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MHA 626 Course Success is a Tradition - snaptutorial.com

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For more classes visit www.snaptutorial.com Week 1 Discussions To participate in the following discussions, go to this week's Discussion link in the left navigation. Business and Strategic Planning – PowerPoint PPT presentation

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Title: MHA 626 Course Success is a Tradition - snaptutorial.com


1
MHA 626 Course Success is a Tradition
-snaptutorial.com
For More Tutorials
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2
MHA 626 Course Success is a Tradition
-snaptutorial.com
  • MHA 626 Week 1 Discussion 1 Business and
    Strategic Planning
  • MHA 626 Week 1 Discussion 2 Strategic Planning
    and Marketing
  • Week 1
  • Discussions
  • To participate in the following discussions, go
    to this week's Discussion link in the left
    navigation.
  • Business and Strategic Planning
  • Figure 1.1 Relationship of overall strategic
    plan to business unit plans. Adapted from
    Strategic Planning and Marketing in Healthcare
    Organizations by R. Stevens and L. S. Silver,
    2015, section 1.2 The Importance of Strategic
    Planning and Marketing Strategic Planning
    Process Overview. Copyright 2015 by Bridgepoint
    Education, Inc.

3
MHA 626 Course Success is a Tradition
-snaptutorial.com
  • MHA 626 Week 1 Individual Assignment Vision,
    Mission
  • MHA 626 Week 1 Individual Assignment Vision,
    Mission
  • Assignment
  • To complete the following assignment, go to this
    week's Assignment link in the left navigation.
  • Vision, Mission, and Values Statements
  • The course is structured so that each week you
    will work on specific segments of your marketing
    plan for the Final Project that is due in Week
    Six. This week you will choose a specific
    healthcare organization (HCO) and begin examining
    the products and services found in the HCOs
    strategic plan. For this assignment, read Chapter
    3 in the course text, which addresses the
    importance of the missi

4
MHA 626 Course Success is a Tradition
-snaptutorial.com
  • MHA 626 Week 2 Assignment SWOT Analysis
  • MHA 626 Week 2 Assignment SWOT Analysis
  • This weeks assignment will allow you to generate
    content that you will incorporate into the Market
    Analysis section of your Final Project. To
    prepare for this assignment, read Chapter 4 of
    the course text and the article by Simoneaux and
    Stroud (2011). You may also want to review the
    recommended article by Valentin (2001).
  • This weeks assignment will allow you to generate
    content that you will incorporate into the Market
    Analysis section of your Final Project. To
    prepare for this assignment, read Chapter 4 of
    the course text and the article by Simoneaux and
    Stroud (2011). You may also want to review the
    recommended article by Valentin (2001).

5
MHA 626 Course Success is a Tradition
-snaptutorial.com
  • MHA 626 Week 2 Discussion 1 Patient-Centered
    Marketing
  • MHA 626 Week 2 Discussion 2 Selecting Marketing
    Strategies
  • This discussion will allow you to generate
    content for your Final Project regarding your
    chosen healthcare organizations customers and
    demographics. As mentioned in Chapter 7 of the
    course text, marketing involves both the
    creation and distribution of goods and services
    (Stevens, R., Silver, L. S., 2015, section 7.1
    What is Marketing, para. 4).
  • This discussion will allow you to create content
    for your Final Project regarding the use of an
    appropriate marketing strategy. Marketing
    strategies provide direction for marketing
    efforts that support the goals of the strategic
    plan. As described in Chapter 7, there are three
    basic marketing strategies

6
MHA 626 Course Success is a Tradition
-snaptutorial.com
  • MHA 626 Week 3 Assignment The Importance of
    Marketable
  • MHA 626 Week 3 Assignment The Importance of
    Marketable
  • This weeks assignment will provide information
    regarding marketable objectives found within the
    strategic plan for your chosen HCO. The
    information can be applied to the Introduction
    portion of the marketing plan for your Final
    Project. After reading Chapter 7 and reviewing
    the strategic plan of your chosen healthcare
    organization, construct a three- to four-page
    paper in which you discuss the following
  • This weeks assignment will provide information
    regarding marketable objectives found within the
    strategic plan for your chosen HCO. The
    information can be applied to the Introduction
    portion of the marketing plan for your Final
    Project. After reading Chapter 7 and reviewing
    the strategic plan of your chosen healthcare
    organization, construct a three- to four-page
    paper in which you discuss the following

7
MHA 626 Course Success is a Tradition
-snaptutorial.com
  • MHA 626 Week 3 Discussion 1 Internal and External
    Environmental
  • MHA 626 Week 3 Discussion 2 Examining Market
    Research
  • For this discussion, you will examine information
    and data from the SWOT analysis you conducted in
    Week Two and learn how that information and data
    can be applied to the Environmental Analysis
    section of your marketing plan for the Final
    Project. To prepare for this discussion, read
    Chapter 5 of the course text. It is also
    recommended that you review Chapter 4, which was
    read last week.
  • For this discussion, you will examine market
    research strategies and how the information
    gleaned can be applied to the Marketing Mix
    section of your Final Project. Services offered
    by healthcare organizations are becoming
    increasingly diversified regarding services
    offered.

8
MHA 626 Course Success is a Tradition
-snaptutorial.com
  • MHA 626 Week 4 Assignment Database Marketing
  • MHA 626 Week 4 Assignment Database Marketing
  • This week you will obtain information on database
    marketing to support the Marketing Mix section of
    your Final Project. As discussed in Chapter 10 of
    the course text, database marketing centers on
    gathering customer-based information such as
    gender, age, occupation, and lifestyles.
  • This week you will obtain information on database
    marketing to support the Marketing Mix section of
    your Final Project. As discussed in Chapter 10 of
    the course text, database marketing centers on
    gathering customer-based information such as
    gender, age, occupation, and lifestyles.

9
MHA 626 Course Success is a Tradition
-snaptutorial.com
  • MHA 626 Week 4 Discussion 1 Marketing
    Opportunities
  • MHA 626 Week 5 Discussion 1 Planning and Control
    Measures
  • For this discussion, you will obtain information
    for the Marketing Mix section of your Final
    Project. Specifically, you will focus on your
    chosen HCOs marketing opportunities and goals.
    To prepare for this discussion, read Chapter 9 of
    the course text. In addition, examine your
    healthcare organizations SWOT analysis (Week Two
    Assignment) and the environmental analysis you
    conducted (initial discussion from Week Three).
  • For this discussion, you will generate content
    for your Final Project regarding plan evaluations
    that are associated with a product or service. As
    discussed in Chapter 12, planning and control
    processes should be integrated that is, both
    processes should be used to obtain feedback that
    will allow the marketing team to successfully
    reach strategic objectives through the marketing
    plan.

10
MHA 626 Course Success is a Tradition
-snaptutorial.com
  • MHA 626 Week 5 Discussion 2 Implementation of
    Performance
  • MHA 626 Week 6 Discussion 1 Ethical and Legal
    Issues Surrounding
  • This discussion will allow you generate content
    for your Final Project regarding the
    implementation of performance evaluation. As
    discussed in Chapter 12, the implementation of
    performance evaluation methods is an ongoing
    process that aids the marketing department in
    determining the success of its current programs
    and the positive direction for future marketing
    actions.
  • This week you will discuss legal and ethical
    issues surrounding the use of social media in
    marketing. As discussed in Chapters 10 and 11 of
    the course text and this weeks required article,
    the use of social media within marketing plans
    provides opportunities for marketing departments
    to improve customer contact and brand awareness.

11
MHA 626 Course Success is a Tradition
-snaptutorial.com
  • MHA 626 Week 6 Final Paper Marketing Plan
  • MHA 626 Week 6 Final Paper Marketing Plan
  • To prepare for this assignment, read this weeks
    required article by Firshein (1996). For your
    Final Project, you will compile the work you have
    completed throughout the course to develop a 10-
    to 15-page marketing plan that supports the goals
    of a strategic plan for a real-world healthcare
    organization, incorporating instructor and peer
    feedback as appropriate.
  • To prepare for this assignment, read this weeks
    required article by Firshein (1996). For your
    Final Project, you will compile the work you have
    completed throughout the course to develop a 10-
    to 15-page marketing plan that supports the goals
    of a strategic plan for a real-world healthcare
    organization, incorporating instructor and peer
    feedback as appropriate.

12
MHA 626 Course Success is a Tradition
-snaptutorial.com
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