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MHA 626 Course Success is a Tradition
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• MHA 626 Week 1 Discussion 1 Business and
  Strategic Planning

• MHA 626 Week 1 Discussion 2 Strategic Planning
  and Marketing

• Week 1
• Discussions
• To participate in the following discussions, go
  to this week's Discussion link in the left
  navigation.
• Business and Strategic Planning

• Figure 1.1 Relationship of overall strategic
  plan to business unit plans. Adapted from
  Strategic Planning and Marketing in Healthcare
  Organizations by R. Stevens and L. S. Silver,
  2015, section 1.2 The Importance of Strategic
  Planning and Marketing Strategic Planning
  Process Overview. Copyright 2015 by Bridgepoint
  Education, Inc.

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• MHA 626 Week 1 Individual Assignment Vision,
  Mission

• MHA 626 Week 1 Individual Assignment Vision,
  Mission

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• Vision, Mission, and Values Statements

• The course is structured so that each week you
  will work on specific segments of your marketing
  plan for the Final Project that is due in Week
  Six. This week you will choose a specific
  healthcare organization (HCO) and begin examining
  the products and services found in the HCOs
  strategic plan. For this assignment, read Chapter
  3 in the course text, which addresses the
  importance of the missi

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• MHA 626 Week 2 Assignment SWOT Analysis

• MHA 626 Week 2 Assignment SWOT Analysis

• This weeks assignment will allow you to generate
  content that you will incorporate into the Market
  Analysis section of your Final Project. To
  prepare for this assignment, read Chapter 4 of
  the course text and the article by Simoneaux and
  Stroud (2011). You may also want to review the
  recommended article by Valentin (2001).

• This weeks assignment will allow you to generate
  content that you will incorporate into the Market
  Analysis section of your Final Project. To
  prepare for this assignment, read Chapter 4 of
  the course text and the article by Simoneaux and
  Stroud (2011). You may also want to review the
  recommended article by Valentin (2001).

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• MHA 626 Week 2 Discussion 1 Patient-Centered
  Marketing

• MHA 626 Week 2 Discussion 2 Selecting Marketing
  Strategies

• This discussion will allow you to generate
  content for your Final Project regarding your
  chosen healthcare organizations customers and
  demographics. As mentioned in Chapter 7 of the
  course text, marketing involves both the
  creation and distribution of goods and services
  (Stevens, R., Silver, L. S., 2015, section 7.1
  What is Marketing, para. 4).

• This discussion will allow you to create content
  for your Final Project regarding the use of an
  appropriate marketing strategy. Marketing
  strategies provide direction for marketing
  efforts that support the goals of the strategic
  plan. As described in Chapter 7, there are three
  basic marketing strategies

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• MHA 626 Week 3 Assignment The Importance of
  Marketable

• MHA 626 Week 3 Assignment The Importance of
  Marketable

• This weeks assignment will provide information
  regarding marketable objectives found within the
  strategic plan for your chosen HCO. The
  information can be applied to the Introduction
  portion of the marketing plan for your Final
  Project. After reading Chapter 7 and reviewing
  the strategic plan of your chosen healthcare
  organization, construct a three- to four-page
  paper in which you discuss the following

• This weeks assignment will provide information
  regarding marketable objectives found within the
  strategic plan for your chosen HCO. The
  information can be applied to the Introduction
  portion of the marketing plan for your Final
  Project. After reading Chapter 7 and reviewing
  the strategic plan of your chosen healthcare
  organization, construct a three- to four-page
  paper in which you discuss the following

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• MHA 626 Week 3 Discussion 1 Internal and External
  Environmental

• MHA 626 Week 3 Discussion 2 Examining Market
  Research

• For this discussion, you will examine information
  and data from the SWOT analysis you conducted in
  Week Two and learn how that information and data
  can be applied to the Environmental Analysis
  section of your marketing plan for the Final
  Project. To prepare for this discussion, read
  Chapter 5 of the course text. It is also
  recommended that you review Chapter 4, which was
  read last week.

• For this discussion, you will examine market
  research strategies and how the information
  gleaned can be applied to the Marketing Mix
  section of your Final Project. Services offered
  by healthcare organizations are becoming
  increasingly diversified regarding services
  offered.

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• MHA 626 Week 4 Assignment Database Marketing

• MHA 626 Week 4 Assignment Database Marketing

• This week you will obtain information on database
  marketing to support the Marketing Mix section of
  your Final Project. As discussed in Chapter 10 of
  the course text, database marketing centers on
  gathering customer-based information such as
  gender, age, occupation, and lifestyles.

• This week you will obtain information on database
  marketing to support the Marketing Mix section of
  your Final Project. As discussed in Chapter 10 of
  the course text, database marketing centers on
  gathering customer-based information such as
  gender, age, occupation, and lifestyles.

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• MHA 626 Week 4 Discussion 1 Marketing
  Opportunities

• MHA 626 Week 5 Discussion 1 Planning and Control
  Measures

• For this discussion, you will obtain information
  for the Marketing Mix section of your Final
  Project. Specifically, you will focus on your
  chosen HCOs marketing opportunities and goals.
  To prepare for this discussion, read Chapter 9 of
  the course text. In addition, examine your
  healthcare organizations SWOT analysis (Week Two
  Assignment) and the environmental analysis you
  conducted (initial discussion from Week Three).

• For this discussion, you will generate content
  for your Final Project regarding plan evaluations
  that are associated with a product or service. As
  discussed in Chapter 12, planning and control
  processes should be integrated that is, both
  processes should be used to obtain feedback that
  will allow the marketing team to successfully
  reach strategic objectives through the marketing
  plan.

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• MHA 626 Week 5 Discussion 2 Implementation of
  Performance

• MHA 626 Week 6 Discussion 1 Ethical and Legal
  Issues Surrounding

• This discussion will allow you generate content
  for your Final Project regarding the
  implementation of performance evaluation. As
  discussed in Chapter 12, the implementation of
  performance evaluation methods is an ongoing
  process that aids the marketing department in
  determining the success of its current programs
  and the positive direction for future marketing
  actions.

• This week you will discuss legal and ethical
  issues surrounding the use of social media in
  marketing. As discussed in Chapters 10 and 11 of
  the course text and this weeks required article,
  the use of social media within marketing plans
  provides opportunities for marketing departments
  to improve customer contact and brand awareness.

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• MHA 626 Week 6 Final Paper Marketing Plan

• MHA 626 Week 6 Final Paper Marketing Plan

• To prepare for this assignment, read this weeks
  required article by Firshein (1996). For your
  Final Project, you will compile the work you have
  completed throughout the course to develop a 10-
  to 15-page marketing plan that supports the goals
  of a strategic plan for a real-world healthcare
  organization, incorporating instructor and peer
  feedback as appropriate.

• To prepare for this assignment, read this weeks
  required article by Firshein (1996). For your
  Final Project, you will compile the work you have
  completed throughout the course to develop a 10-
  to 15-page marketing plan that supports the goals
  of a strategic plan for a real-world healthcare
  organization, incorporating instructor and peer
  feedback as appropriate.

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