Five Pawns on the Road - Cigar & Pipe Retailers Show

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Five Pawns on the Road - Cigar Pipe Retailers
Show
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The 84th Annual International Premium Cigar
Pipe Retailers Show was recently held in Las
Vegas, Nevada where Five Pawns was one of only
two liquid manufacturers representing the vaping
community. Immediately upon entering the venue,
I noticed the undeniable air of class and
professionalism that I had yet to witness in our
industry.   This was a business to business
event with over 800 buyer groups from all over
the world. High-level conversations were being
had with some key players in the cigar aficionado
space and the amount of business being written
was impressive.
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In the five days we supported this event, we were
able to embrace the opportunity to educate
non-vapers on the benefits of vaping and harm
reduction. More often than not we found we were
defending the business because the show attendees
felt that our industry caused the FDA to pose
regulations on the cigar space. We recognize that
our industry is young and immature and we can
certainly learn a lot from leaders within this
business. Its important to us that we legitimize
the industry in the eyes of the 97 of smokers
who have yet to transition to vaping because of
the lack of information, intimidating technology,
and the stigma of the culture.
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We came away with valuable feedback and
identified opportunities to target the culture of
aficionados and appeal to a broader audience. We
hope to impress upon our industry that we are in
the midst of a grand opportunity to help smokers
make a switch to vaping and to do it with
class. Article Resource http//fivepawns.com/blo
g/five-pawns-cigar-and-pipe-retailers-show/