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Ever expanding drinking yogurt market of Latin America: Ken Research

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Drinking Yogurt as a yogurt thinned by homogenization and/or dilution; normally flavored; may contain coloring, sweeteners, and stabilizers which are probiotic yogurt drinks and smoothies. – PowerPoint PPT presentation

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Title: Ever expanding drinking yogurt market of Latin America: Ken Research


1
Ever expanding drinking yogurt market of Latin
America Ken Research
2
  • Key topics covered in the report
  • Current economic scenario of Latin America
  • The quantitative data in the report provides
    historic and forecast Drinking Yogurt consumption
    data by country in Volume (M Liters).
  • Top level Drinking Yogurt consumption actual data
    for 2010-2014, provisional data for 2015 while
    forecasts are provided for 2016-2021 across 17
    individual countries.
  • Major market players of the drinking yogurt
    market of Latin America.

3
Ken Research has recently announced latest
publication titled Drinking Yogurt Consumption
Volume and Growth Forecast to 2021, which aims
at providing in-depth market analysis of drinking
yogurt market of Latin America.  Further, the
quantitative data in the report provides historic
and forecast Drinking Yogurt consumption data by
country in Volume (M Liters).This report includes
top level Drinking Yogurt consumption actual data
for 2010-2014, provisional data for 2015 while
forecasts are provided for 2016-2021 across 17
individual countries.  It provides a top-level
overview and detailed insight into the operating
environment for the Drinking Yogurt market in
Latin America. It is an essential tool for
companies active across the Drinking Yogurt value
chain and for new players that are considering
entering the market.
4
Economy of Latin America Latin American
countries covered in the report include
Argentina, Bolivia, Brazil, Chile, Colombia,
Costa Rica, Ecuador, El Salvador, Guatemala,
Honduras, Mexico, Nicaragua, Panama, Paraguay,
Peru, Uruguay, and Venezuela. Latin America is
facing bleak economic growth because of immense
economic turbulences. Negative growth rate is
recorded in countries like Brazil and Venezuela.
Political disputes in Brazil, inflationary
pressures in Uruguay, economic tribulations in
Chile, serious recessionary conditions prevailing
in Venezuela shows the economically backward
state of Latin American countries. Unemployment,
rising inflation, economic slowdown, falling
consumer confidence, poverty, corruption, etc.
are the traits of Latin American economies. Only
Peru and Mexico are performing well in Latin
America, growing steadily at positive rate.
However, many economic analyst predict rapid
growth and stability in major economies of
Caribbean Nations post-2016.
5
  • Historic and current market trends of drinking
    yogurt market of Latin America
  • The report considers, Drinking Yogurt as a yogurt
    thinned by homogenization and/or dilution
    normally flavored may contain coloring,
    sweeteners, and stabilizers which are probiotic
    yogurt drinks and smoothies. Earlier yogurt was
    consumed in its actual form but in last twenty
    years, various innovative varieties of yogurts
    have been introduced to Latin American market
    laden to vast expansion of this sector. Probiotic
    curd, frozen yogurt, soy yogurt, low fat variety,
    flavored yogurt are some of the most popular
    varieties in the market. With rising population
    demand for yogurt and other dairy products are
    also increasing in Latin American market.
  • Various recent consumer and market trends are
    listed below
  • Since increasing obesity is serious threat in
    Latin America, people are demanding variety of
    low fat yogurt for meal replacement. Further,
    aggressive heath campaigns are making people to
    switch from unhealthy eating habits to healthy
    practices, this is why demand for drinking yogurt
    is soaring in Latin America.

6
  • Demand for flavored yogurt with low sugar content
    is increasing.
  • Since veganism is increasing in Caribbean
    Nations, people are looking for dairy free
    alternatives. As a consequence, demand for soy
    yogurt is increasing substantially.
  • Since gourmet food items are gaining admiration
    throughout the Latin American region, demand for
    Greek yogurt, yogurt with expensive berries and
    nuts, yogurts with exotic flavors is rising.
  • Thus, we can easily see that demand for drinking
    yogurt is skyrocketing and market is becoming
    larger every single day. This is because of major
    key drivers in drinking yogurt market of Latin
    America are
  • Rising population
  • Population explosion in the region has led to
    massive increase in demand for dairy products in
    Latin America which is not only enlarging market
    size but also increasing supernormal profits of
    the industry.

7
  • Health awareness campaigns
  • Due to rising obesity many health awareness
    campaigns were launched in Latin America with
    encouraged the consumption of yogurt for good
    health and optimum nutrition. As a consequence,
    demand for low fat, calorie and sugar yogurt is
    increasing. Further, probiotic yogurt demand is
    also escalating because of its health benefits.
  • Marketing strategies
  • Companies are now specifically targeting health
    market and kids market. As far as kids market is
    concerned, numerous appetizing flavors are
    launched in market with appealing packaging.
    Further, tetra pack packaging is also becoming
    extremely popular since it increases shelf life
    of yogurt. Aggressive marketing campaigns has
    also played a significant role in elevating
    demand. Further, numerous new channels of sales
    and distributions are introduced which are
    further contributing to enhancement in sales.

8
  • Global influences
  • Since people are introduced to different cuisines
    after globalization and via. Social media thus,
    demand fancy and extravagant yogurt products is
    mounting. Demand for Greek yogurt, yogurt with
    expensive berries and nuts, yogurts with exotic
    flavors is rising.
  • Major market players
  • Chobani is the largest drinking yogurt brand in
    Latin America. Many other brands like Brazils
    Batavia S.A., Brazils Coorporativa itambe,
    Argentinas Sancor Cooperative Unidas Ltd. Are
    few brands that are successfully producing
    drinking yogurt in Latin America.

9
For more information click on the link
below https//www.kenresearch.com/food-beverage-a
nd-tobacco/dairy-products/drinking-yogurt-consumpt
ion/32006-11.html Related Links
https//www.kenresearch.com/food-beverage-and-tob
acco/dairy-products/drinking-yogurt-consumption/32
012-11.html https//www.kenresearch.com/food-beve
rage-and-tobacco/dairy-products/drinking-yogurt-co
nsumption/32125-11.html Contact Ken Research
Ankur Gupta, Head Marketing Communications quer
y_at_kenresearch.com 91-124-4230204
10
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