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Title: CGD 318 Course Extraordinary Success/ tutorialrank.com


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CGD 318 Course Extraordinary Success
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CGD 318 Course Extraordinary Success
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  • ASHFORD CGD 318 Entire Course
  • ASHFORD CGD 318 Week 1 DQ 1 What is Public
    Relations
  • ASHFORD CGD 318 Week 1 DQ 1 What is Public
    Relations
  • ASHFORD CGD 318 Week 1 DQ 2 Public Relations and
    Crisis Management
  • ASHFORD CGD 318 Week 1 Quiz
  • ASHFORD CGD 318 Week 2 DQ 1 Public Relations
    Research
  • ASHFORD CGD 318 Week 2 DQ 2 Publics Public
    Opinion
  • ASHFORD CGD 318 Week 2 Assignment To Accept or
    Reject a Client
  • ASHFORD CGD 318 Week 2 Quiz
  • ASHFORD CGD 318 Week 3 DQ 1 The Audience
  • What is Public Relations? Assess a minimum of two
    definitions of public relations from the course
    materials and your own research. Compare and
    contrast the major differences and
    interrelationships between public relations and
    journalism. Has public relations influenced your
    buyer behavior? Synthesize the course materials
    and other research to support your response.
    Respond substantively to at least two of your
    classmates postings.

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CGD 318 Course Extraordinary Success
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  • ASHFORD CGD 318 Week 1 DQ 2 Public Relations and
    Crisis Management
  • ASHFORD CGD 318 Week 1 Quiz
  • Public Relations and Crisis Management. Review
    the video, Jack Welch on Toyota's PR Disaster.
    How does Dr. Welch assess Toyotas performance?
    Based on the course materials and the video and
    other research, synthesize the concepts and give
    an illustration of how Toyota might have changed
    public perception using PR in responding to this
    crisis. Respond substantively to at least two of
    your classmates postings.
  • 1. When steps are taken to repair damage
    from the crisis and to prevent it from happening
    again, it is what type of strategy?
  • 2. According to the text, clients often
    criticize public relations firms for all of the
    following EXCEPT
  • 3. What is not a contingency factor that
    public relations professionals must take into
    account in managing a conflict with its public?
  • 4. Environmental activist John Muir used
    public relations tactics to

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CGD 318 Course Extraordinary Success
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  • ASHFORD CGD 318 Week 2 Assignment To Accept or
    Reject a Client
  • ASHFORD CGD 318 Week 2 DQ 1 Public Relations
    Research
  • To Accept or Reject a Client. A well-known
    professional baseball player is suspected of
    having used steroids and other performance-enhanci
    ng drugs. He has not been charged. His agent asks
    you to advise and assist him in handling the
    intense media interest in the case. He wants you
    to try to place favorable stories about the
    baseball star in the media and create a positive
    environment for him. If formally accused, it
    could mean irreparable damage to his baseball
    career.
  • Public Relations Research. Identify a minimum of
    five ways research is used in public relations.
    Discuss the role of public relations research in
    setting organizational short-term and long-term
    goals within an organization. Assess the manner
    in which public relations research can help
    professionals build and shape PR campaigns.
    Respond substantively to at least two of your
    classmates postings

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CGD 318 Course Extraordinary Success
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  • ASHFORD CGD 318 Week 2 DQ 2 Publics And Public
    Opinion
  • ASHFORD CGD 318 Week 2 Quiz
  • Publics Public Opinion. Choose an organization
    and identify its key audiences, or publics.
    Assess how these publics can have their opinion
    shaped. Compare and contrast the influence of the
    different types of opinion leaders and their
    influence on shaping public opinion. Respond
    substantively to at least two of your classmates
    postings.
  • 1. Any false statement about a person or
    organization that creates public contempt,
    hatred, ridicule, or inflicts injury on
    reputation is known as
  • 2. Motivational objectives are more
    difficult to accomplish because
  • 3. What persuasive tactic is being used
    when a political candidate begins to use the
    issue of employment if the poll indicates that
    unemployment is a key issue?
  • 4. Which is not an aspect of timing in a
    public relations program?

6
CGD 318 Course Extraordinary Success
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  • ASHFORD CGD 318 Week 3 Assignment News Release
  • ASHFORD CGD 318 Week 3 DQ 1 The Audience
  • News Release. Review the section entitled The
    Format of a News Release in the beginning of
    Chapter 10. Choose an existing product or a made
    up product and write a one to two page news
    release (not including title and reference pages)
    announcing the introduction of the new product
    using the provided format.
  • Include at least one scholarly resource in
    addition to the course text.
  • The Audience. Select and discuss one of the
    following questions. Conduct research using the
    text and the Universitys Online Library to
    support the position you take. Respond
    substantively to at least two of your classmates
    postings.
  • a. Assess the public relations implications of
    the senior market in the United States. Identify
    a specific senior audience. Is this an
    influential audience? Why or why not?
  • b. Determine the characteristics of the youth
    (Generation X and Generation Y). What are the
    public relations implications regarding the use
    of their media habits and preferences?

7
CGD 318 Course Extraordinary Success
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  • ASHFORD CGD 318 Week 3 DQ 2 Public Relations
    Tactics
  • ASHFORD CGD 318 Week 3 Quiz
  • Public Relations Tactics. Review the public
    relations communications instruments in Chapter
    10, such as news releases, brochures, and
    broadcast media. Select an organization, and
    compare and contrast the strengths and
    limitations of two instruments used by the
    organization. Which tactic is least effective and
    why? Which tactic is most effective and why?
    Synthesize the course materials and other
    research to support your response. Respond
    substantively to at least two of your classmates
    postings.
  • 1. This form of news delivery to
    television stations must be carefully considered
    because of the cost.
  • 2. The most widely used document issued
    by practitioners to news media is the
  • 3. Which is a good public relations tech
    tool of internal communication with employees?
  • 4. What is the principal media impact and
    attraction of American Idol?
  • 5. Major advantages of computer-stored
    mailing lists include all of the following EXCEPT

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CGD 318 Course Extraordinary Success
tutorialrank.com
  • ASHFORD CGD 318 Week 4 DQ 1 Global Impact of
    Public Relations
  • ASHFORD CGD 318 Week 4 DQ 2 Business, Sports,
    Tourism, and Entertainment
  • Global Impact of Public Relations. Select an
    organization from the United States that conducts
    business in countries other than the U. S., and
    assess the impact of global public relations on
    buyer behavior (hint Coca-Cola, Disney,
    McDonalds, etc.). Respond substantively to at
    least two of your classmates postings.
  • Business, Sports, Tourism, and Entertainment.
    Synthesize the course materials and evaluate how
    the public relations professional educates the
    media using a specific example either from a
    corporation, a sports celebrity, tourism (for a
    state, for example), or for an entertainer.
    Respond substantively to at least two of your
    classmates postings

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CGD 318 Course Extraordinary Success
tutorialrank.com
  • ASHFORD CGD 318 Week 4 Quiz
  • ASHFORD CGD 318 Week 5 DQ 1 Public Relations And
    Non
  • 1. Which is NOT a Hofstedes cultural
    dimension that addresses a cultural difference?
  • 2. The pinnacle of corporate sponsorships
    is
  • 3. The refusal to buy the products or
    services of a company is called
  • 4. News releases in Malaysia should be
    distributed to avoid confusion and enhance
    understanding is
  • 5. About one-third of U.S. corporate
    profits are generated through
  • Public Relations Non-Profit Organizations.
    Select a non-profit organization (American Red
    Cross, Salvation Army, etc.) and assess the role
    of public relations in that non-profit
    organization. Compare and contrast at least two
    characteristics between a for-profit organization
    and a non-profit organization. Respond
    substantively to at least two of your classmates
    postings.

10
CGD 318 Course Extraordinary Success
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  • ASHFORD CGD 318 Week 5 DQ 2 Public Relations in
    the 21st Century
  • ASHFORD CGD 318 Week 5 Final Paper
  • Public Relations in the 21st Century. Select an
    organization from the United States and assess
    the methods with which this organization uses
    communication instruments such as traditional or
    social media for its public relations campaign.
    To what extent has this company incorporated
    newer media into its public relations strategy?
    Use the course materials and other research data
    to support your position. Respond substantively
    to at least two of your classmates postings.
  • Focus of the Final Paper
  • For the Final Paper, you will be evaluating the
    public relations practices at an organization
    based on all the chapters in the course text.
  • Develop a paper that answers the following
    questions based on the organization of your
    choice. You may pick any organization as long as
    your choice has information available to answer
    the following questions.

11
CGD 318 Course Extraordinary Success
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