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Europe Alcoholic Beverages Revenue, Spain Alcoholic Beverages Market,


The report considers, Flavored Alcoholic Beverages as a low-alcohol spirit mixes and often vodka or rum based, but may also be made with any spirit or neutral alcohol. Sometimes also known as 'alcopops', these are fruit based drinks, pre-mixed versions of classic cocktails, wine coolers, Japanese Chu-Hi products and alcoholic ginger beer. This report includes top level Flavored Alcoholic Beverages consumption actual data for 2010-2014, provisional data for 2015; – PowerPoint PPT presentation

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Title: Europe Alcoholic Beverages Revenue, Spain Alcoholic Beverages Market,

Flavoured Alcoholic Beverages Consumption Volume
And Growth Forecast To 2021 Ken Research
Flavoured Alcoholic Beverages Market in West
Europe Ken Research
  • Ken Research announced its latest publication on,
    Flavoured Alcoholic Beverages Consumption Volume
    and Growth Forecast to 2021, offer insights on
    the changing trends and key issues within the
    West European Flavoured Alcoholic Beverages
    market. The publication includes an insightful
    analysis of volume (M liters) and growth (Y-o-Y)
    trends, consumer behavior, packaging trends,
    leading players and distribution trends within
    West European Flavored alcoholic beverages
    market. The analysis of the aforementioned trends
    has been done across sixteen individual countries
    in West Europe Austria, Belgium, Denmark,
    Finland, France, Germany, Greece, Italy,
    Netherlands, Norway, Portugal, Republic of
    Ireland, Spain, Sweden, Switzerland, and United

Economic Environment of West Europe
  • Europe is one of the wealthiest and largest
    regions in the world with home to 731million
    people, about 11 of worlds population, in 48
    different countries. The wealth of different
    European countries varies however, being one
    among the most developed regions of the world,
    even the poorest country in Europe has GDP and
    living standards well above the poorest countries
    of other continents. Most European countries have
    GDP per capita exceeding the global average. In
    2010, Europe had a GDP of 19.920 trillion USD,
    which was about one-third of the global economy
    and GDP per capita (PPP) of 18.140 trillion USD.

  • Biggest European economies comprises of west
    European countries. Hence West Europe is the key
    region driving growth of the whole Europe. In
    terms of global nominal GDP, Germany ranks fourth
    with fifth rank in GDP (PPP), followed by UK
    ranking fifth, Followed by France ranking sixth,
    followed by Italy ranking seventh and Spain
    ranking thirteenth. Historically, rapid growth
    based on industrialization, technology transfers
    and trade liberalization has raised the level of
    west European countries leading to very high
    average living standard.

  • The most flourishing sector i.e. manufacturing
    sector is concentrated in Western Europe with
    countries such as England, France, Switzerland,
    Germany, and Italy being hub for most of the
    production activities. However, due to high real
    wages and hence production cost Europe is facing
    deindustrialization. Also, on account recession
    after 2008, many West European economies like
    Portugal, Spain, Greece are facing economic
    failure leading to financial market failure, high
    unemployment, high debt to GDP ratio etc. The
    growth trends in rest of Western Europe is
    expected to gain momentum on account of promising
    prospects of manufacturing sector, automobile
    sector, improvement in private consumption as
    well as exports, investors confidence and
    competitive reforms.

Major Players in the West European Flavoured
Alcoholic Drinks Market
  • With changing consumer tastes, inclination
    towards low-alcohol content drinks among drinkers
    and extreme popularity among young population,
    along with positive outlook of West European
    economy has attracted international and domestic
    companies involved in manufacturing of other
    alcoholic drinks to increasingly enter the West
    European FABs market expanding their production
    activities as well as product portfolio by
    including the FABs. Some of the major market
    players are Brau-Union Osterreich in Austria,
    Anheuser-Bush InBev NV in Belgium, Sinebrychoff,
    Hartwall, Olvi and Altia in Finland, Heineken
    Entreprise and Brasseries Kronenbourg in France,
    Radeberger, Anheuser-Busch and Warsteiner in
    Germany, Athenian and Mythos in Greece, Unicer -
    Bebidas de Portugal SA in Portugal, state-owned
    retailing monopoly, Vinmonopolet in Norway,
    Heineken, Feldschloesschen, Diageo and Diwisa in
    Switzerland, Diageo Plc in UK.

  • Fierce competition among manufacturing companies
    has led them strategize their business activities
    in a careful manner. Hence they focus on proper
    competitive pricing as well as invest huge
    amounts in advertising through campaign and print
    media so as to eye-catch the consumers especially
    targeting the young drinkers.

Key Topics Covered in the Report
  • Detailed profile of Flavoured Alcoholic Beverages
    market in West Europe.
  • Overall volume growth analysis of Flavoured
    Alcoholic Beverages market in West Europe
  • Country wise volume growth analysis of West
    European Flavoured Alcoholic Beverages market
  • Consumer demographics, trends and behaviours
  • Key consumer trends which will influence
    Flavoured Alcoholic Beverages consumption
  • Historic and forecast consumption in the West
    European Flavoured Alcoholic Beverages market
  • Competitive landscape of the West European
    Flavoured Alcoholic Beverages market
  • Distribution channels Packaging landscape of
    the West European Flavoured Alcoholic Beverages

To know more on coverage, click on the link below
  • https//
  • Related Reports
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  • Contact
  • Ken Research
  • Ankur Gupta, Head Marketing Communications
  • 91-124-4230204

Thank you