Reputation Management Insights for Travel and Hospitality Industry

1

• NRIs travel to India to remain connected to their
  roots
• Its all about loving your family

• Date 10-08-2016

2
TRIP to India is a habit
Around 60 travel to India regardless of their
personal finances
Family generally tends to travels together
Potential for family loyalty programs or family
travel packages

• FirstGen travels with family (spouse / children)
• NextGen travels with family (parents / siblings)
  and friends

I travel to India regardless of my personal
finances
57
43
I only travel to India when it is affordable
70 typically travel directly to India
About 90 stay with friends/ relatives/family
70
9
21
Travel to India directly
Go for a holiday before arriving in India

• NextGen likely to opt for hotels too (43 vs. 19
  FirstGen)
• NextGen go for holiday after arriving in India
  (23)

Go for a holiday after arriving in India
Potential for value deals
3
Firstgen reconnects nextgen explores
NextGen connects with heritage visit tourist
attractions (60), national landmarks (48).
Relax at spas (30) or by playing golf (14)
Northeast residents participate in outdoor
recreation (30) and Midwest prefer relaxing at
spas (26)
South Indians are most likely to participate in
childrens activities (47) or go to theme parks
(43)
Younger attend live entertainment (45) and
older dine at nice restaurants (78) and attend
childrens activities (41)
4
Stopovers opted to save money

• 33 willing to take stopovers to save money
  mainly South Indians
• 40 do not mind stopover for holiday, shopping or
  meeting family or friends on their way
• NextGen indifferent to a non-stop vs. one or more
  stops to save money

Potential to explore
28, mainly US Northeast residents and older are
willing to pay premium for direct flights
5
Bundled services are not A priority
Two out of every three respondents prefer to book
travel needs on an ad hoc basis Around 40 of
respondents from the US South and Midwest
actually prefer bundled services indicating their
position as bargain shoppers or travel
planners South Indians, particularly, are least
interested in bundled services
6
Thank you