Digital Marketing Experts in San Diego - Allure Marketing Solutions

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Managing Social Media Networks With the number
of social media users exponentially increasing
every year, businesses are making themselves
visible in every platform available. Facebook
has Pages, LinkedIn has Business Solutions, even
Instagram has started posting sponsored images
that are linked to a corporate Instagram account
or its official webpage, making social media
marketing an imperative component in brand
building.
Photo Source People Bulletin (http//www.peopleb
ulletin.com/wp-content/uploads/2013/03/social-medi
a1.jpg) Having a multitude of platforms to
maintain, businesses must become aware of their
exposure to their target market. After all,
multiple channels mean multiple access. It is
important that all these new channels are well
tended to and properly represent the brand. Here
are four simple ways to maintain your social
media networks 1. Be consistent. Create a
regular schedule for posting content. By putting
together a social media plan, you are giving your
consumers a habit to follow. Moreover, responses
for each day or schedule will exhibit which
products, services, or type of content your
audience respond warmly too. For
example Social Media Plan for RJ Guitar Store
Day Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Theme Music Monday This Time in History - Can be something about music or store history Sales and promotions for the week Featured product Guitar of the Week Flash sale announcem ents Preview for next week
Another advantage for having a media plan is that
your brand remains accessible. Following through
this plan will ensure that you dont disappear on
your audience for long periods of time. After
all, the main goal of being on social media is
your accessibility.
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Listen and respond.
2.
Photo Source Myria (http//myria.com/wp-content/
uploads/woman-on-phone-and-on-laptop-computer.jpg)
Digital marketing experts have often
highlighted the key to having a successful social
media campaign listening. Join your audiences
discussions and respond to them. Have a
complaint? Acknowledge and follow through. Have
a suggestion? Thank them. Constant valuable
interaction with your audience establishes
rapport and builds community. Plus, their
responses also provide feedback on products and
services. It might even be more effective than
putting out an aftersale survey. 3. Focus on
quality. Art and copy are more often not part of
a business priority list, but it should be noted
that design elements make up a large part of
audiences recall of a product or brand.
Establish your tone and colors, and stick with
it. Haphazardly done posts not only look
amateur, they also appear unprofessional. Social
media posts that seem to be an afterthought are
poor representations of your businesses. In
fact, the bad ones sometimes last longer.
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