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For more course tutorials visit www.tutorialrank.com 1. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company? Technological Political Economic Cultural – PowerPoint PPT presentation

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Title: MKT 571 Course Future Starts / tutorialrank.com


1
MKT 571 Course Future Starts-tutorialrank.com
For More Tutorials
www.tutorialrank.com
2
MKT 571 Course Future Starts-tutorialrank.com
  • MKT 571 Final Exam Guide (New)
  • MKT 571 Final Exam Guide (UOP Course)
  • 1. Which component of a marketing audit
    includes major developments in income, prices,
    savings, and credit that affect the company?
  •   Technological
  • Political
  • Economic
  • Cultural
  • 1) Which of the following is most closely
    associated with a proactive marketing
    orientation?
  •   A. It involves delivering superior value.
  • B. It is about understanding and meeting
    customers expressed needs.
  • C. It represents the make and sell"
    philosophy.
  • D. The marketer focuses on the customers
    latent or hidden needs.

3
MKT 571 Course Future Starts-tutorialrank.com
  • MKT 571 Week 2 Individual Assignment Segmentation
    Techniques (2 Papers)
  • MKT 571 Week 2 Individual Assignment Segmentation
    Techniques (2 Papers)
  •  Go to the Strategic Business Insights website.
  •  Take the VALS Survey. Have the results sent to
    you by email. The results are sent in a
    Microsoft Word document showing your primary and
    secondary VALS segments.
  • Go to the Strategic Business Insights website.
  •  Take the VALS Survey. Have the results sent to
    you by email. The results are sent in a
    Microsoft Word document showing your primary and
    secondary VALS segments.

4
MKT 571 Course Future Starts-tutorialrank.com
  • MKT 571 Week 2 Team Assignment What Is A
    Marketing Plan? (2 Papers)
  • MKT 571 Week 3 Individual Assignment Career
    Connection Customer Relationships and
    Satisfaction (2 Papers)
  • Develop a 1,050-word marketing plan discussion
    which includes the following
  •  Discuss what a marketing plan is and is not.
  • Examine the elements that should be included in a
    marketing plan.
  • Examine the importance of a marketing plan.
  • You are a marketing manager for a local company
    and you are developing a plan to improve customer
    relationships and increase satisfaction.
  •  

5
MKT 571 Course Future Starts-tutorialrank.com
  • MKT 571 Week 3 Team Assignment New Product Launch
    Marketing Plan, Part 1
  • MKT 571 Week 4 team Assignment New Product Launch
    Marketing Plan, Part 2
  • Create a 1,400-word Product Launch Plan in a
    Microsoft Word document. The Product Launch plan
    will be for two countries. Select your home
    (domestic) market and another for the
    international market. Do not select the U.S. and
    Canada, the U.S. and Britain, or Canada and
    Britain as your combinations. While the audiences
    should have the same need for the product or
    service you come up with, they should have
    distinctive cultures and habits.
  •  
  • Create a 1,400-word Market Segmentation Plan for
    the New Product/Service Launch Marketing Plan.
    Include the following for both the domestic and
    international markets based on the team's
    research
  •  

6
MKT 571 Course Future Starts-tutorialrank.com
  • MKT 571 Week 5 Career Connection Integrated
    Marketing Communication and Marketing Mix
    Client Pitch (Part 1 and Part 2)
  • MKT 571 Week 5 Career Connection Integrated
    Marketing Communication and Marketing Mix
    Client Pitch (Part 1 Only)
  • Select a current product or service with which
    you are familiar. This product will be used to
    pitch a new integrated marketing communication
    and marketing mix to a client who is the marketer
    or producer of the product.
  •  
  • Select a current product or service with which
    you are familiar. This product will be used to
    pitch a new integrated marketing communication
    and marketing mix to a client who is the marketer
    or producer of the product.
  •  

7
MKT 571 Course Future Starts-tutorialrank.com
  • MKT 571 Week 5 Team Assignment New Product Launch
    Marketing Plan, Part 3
  • Develop a 1,400-word Communication Plan including
    the following
  •  Discuss the marketing communication channels
    available for the domestic and international
    markets.
  • Evaluate the merits and drawbacks of the channel
    options in relation to the target audience, your
    product or service, and the timing of the launch
    phase.

8
MKT 571 Course Future Starts-tutorialrank.com
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