SEO IN RAIPUR

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SEO in Raipur

• White Hat Techniques

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What Is SEO???
SEO stands for search engine optimization. It
is the process of getting traffic from the
free, organic, editorial or natural
search results on search engines.
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White Hat SEO
White hat, uses organic techniques and demands
quality in a site in order to ensure it performs
well for searches in search engine and completely
follows search engine rules and policies. 
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Black Hat SEO Vs White Hat SEO
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Vs
Black Hat SEO

• White Hat SEO

• Black hat SEO refers to techniques and strategies
  used to get higher search rankings, and breaking
  search engine rules.
• It  include keyword stuffing, link farming,
  hidden texts and links, and blog content
  spamming. 
• Black Hat SEO can possibly result in your site
  being banned from a search engine 

• White Hat SEO also known as organic SEO, it
  follows guidelines to rank a website in search
  engine.
• It demands quality in a site in order to ensure
  it performs well for search. 
• Keywords still hold value but must be used
  correctly. 

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Factors Have To Be Taken Into Consideration in
White Hat SEO

• Written content
• Images and video
• Meta information
• Site architecture
• Site performance

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Content Must Be

• Original and not infringe on the intellectual
  property rights of others
• Highly relevant and useful to your industry and
  audience
• Very well written with good grammar and spelling
• For image and video should include a title, ALT
  tag and description and if appropriate, give
  credit to original artist (if using creative
  commons licensed images for example)
• Point to the source of research and quotes where
  applicable

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White Hat SEO includes

• Having a site that is well built, performs well
  and is capable of being used across platform
  (desktop, tablet, mobile)
• Producing content that is actionable and contains
  fresh ideas
• Having a good mix of multimedia content, not just
  written
• Utilizing social media so that your brand is
  recognizable across all platforms and content can
  be distributed. This is becoming more important
  now more than ever, social signals (Facebook
  likes, G 1s, Retweets etc.) indicates that your
  content is useful, as people are reading/watching
  and ideally, sharing and commenting.

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Thank you
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