Google My Business - A Quick Tour for Local Business - PowerPoint PPT Presentation

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Google My Business - A Quick Tour for Local Business

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To get found on Google is one the biggest challenge for any startups or local business. If your are not visible you will be far left behind than your competitors in this online marketing age. Google My Business or previously known as Google My Place puts your business info on Search, Maps and Google+ so that customers can find you, no matter what device they are using. – PowerPoint PPT presentation

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Updated: 8 August 2016
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Title: Google My Business - A Quick Tour for Local Business


1
Google My Business
  • Singsys Pte. Ltd.
  • www.singsys.com

2
What is Google My Business?
3
What is Google My Business?
  • Google My Business is a new dashboard which
    replaces Google Places for Business and Google
    Local. Google has experimented with both
    platforms in the past, which has left many
    business owners feeling confused and frustrated.
  • The new Google My Business dashboard will
    eliminate this confusion by allowing you to
    manage your company information across all of
    Googles platforms, including Search, Maps, and
    Google. Its a one-stop solution that should
    help you simplify the whole listing management
    process in the going forward

4
What is Google My Business?
5
Advantages of Google My Business
6
Advantages of Google My Business
  • Its free. Yes, FREE.
  • It serves as the ultimate business directory with
    pertinent business information accessible to
    customers instantly.
  • All of the information you list is clickable.
    Customers can click your phone number to call on
    their smartphones, or tap your website address to
    see your site.
  • The information looks great on any device,
    including smartphones.
  • Both local and online businesses can use it.
  • You can post pictures and videos to your page.
  • You can access metrics to see how many people are
    looking for and finding your site.

7
Advantages of Google My Business
  • It drives traffic to your website.
  • Customers can read and add reviews.
  • You have one centralized dashboard with access to
    Google, Insights, Reviews, Hangouts and Google
    Analytics.

8
Setting up The Account
9
Setting up The Account
  • Get started by signing up with Google My
    Business.
  • If your business has a physical address, youll
    enter it. If your business is online, youll
    create a brand page.
  • If you dont have a Google account, youll have
    to set up one up at the same time.
  • Verify your business by postcard or phone. None
    of the information you enter will appear online
    until you verify your business. You can enter
    information while youre waiting for the
    verification process though.
  • Enter business information.

10
Setting up The Account
11
Setting up The Account
  • From this location, youll enter or edit the
    following
  • Business summary
  • Phone number
  • Website
  • Business category
  • Hours of operation
  • Address (if you have a physical store)
  • Pictures or a virtual tour
  • Some of the information that you enter is
    self-explanatory. Your phone number is your phone
    number. However, we have a few tips to maximize
    your business introduction, category and pictures.

12
Setting up The Account
  • Business introduction
  • Provide a clear, concise summary of your
    business. Keep it short. A sentence or two will
    work. Use descriptive words that paint a picture
    for your customers. A lot of small businesses
    enter bland sentences like, Were a coffee
    shop. Dont waste the space. Its prime
    marketing real estate.
  • Pick a Business Category
  • There are hundreds of business categories to
    choose from. You want to describe what your
    business is, not what it does. So you would enter
    Pet Supply Store not Pet food and toys.
  • You can enter more than one category too. If
    your business specializes in more than one
    category, add it.

13
Setting up The Account
  • Uploading pictures
  • There are more photos to upload than just your
    profile and cover art here. Pictures are broken
    into six categories
  • Identify photos. These photos include your
    profile picture and logo.
  • Interior photos. Shots inside your store or
    business.
  • Exterior photos. Shots of your building.
  • Photos at work. Pictures that represent what you
    do.
  • Team photos. Pictures of you and your employees.
  • Additional photos. Any pictures that dont fit
    into the categories above can go here.

14
Setting up The Account
  • Some Additional Components
  • There are more photos to upload than just your
    profile and cover art here. Pictures are broken
    into six categories
  • Identify photos. These photos include your
    profile picture and logo.
  • Interior photos. Shots inside your store or
    business.
  • Exterior photos. Shots of your building.
  • Photos at work. Pictures that represent what you
    do.
  • Team photos. Pictures of you and your employees.
  • Additional photos. Any pictures that dont fit
    into the categories above can go here.

15
Setting up The Account
16
Setting up The Account
  • Google
  • If your business isnt on Google, youll create
    an account at the same time you set up your
    business page. While many businesses flock to
    Facebook and Twitter, Google is the up-and-comer
    in the social world. Searchmetics predicts
    Google will overtake Facebook in social sharing
    by 2016.

17
Setting up The Account
  • Insights
  • You can customize the information you see. Just
    pick the stats that you want to compare and they
    will show up on a chart. Its an easy way to
    compare stats.
  • There are three main sections visibility,
    engagement and audience.
  • Visibility shows you the number of views that
    your profile, photos and posts get.
  • Engagement shows you how your audience is
    interacting with your posts.
  • Audience shows you a breakdown of the people
    following you. See a breakdown of countries,
    gender, age, etc.

18
Setting up The Account
  • Reviews
  • Google My Business hosts a review page so your
    customers can leave public feedback. You can
    monitor and respond to reviews through your
    dashboard as well.
  • Google Analytics
  • Google Analytics provides the master key to all
    things analytics. This tracking tool, which is
    also free, provides statistics on your website
    traffic and audience. You can integrate Google
    Analytics with VerticalResponse to see how your
    emails impact our site traffic too.

19
Conclusion
20
Conclusion
  • Four out of five consumers conduct local
    searches on search engines to try and find the
    right business to meet their needs. Google My
    Business can connect your business with customers
    on the other end of those searches. With just a
    small investment of time, you can create a free
    way to attract customers.
  • For more information you can read
  • Why Google My Business (Previously Known Google
    Places) So Important For Your Business

21
Thank you!
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