10 Tips to Make Your Periscope and Facebook Live Broadcasts Successful - PowerPoint PPT Presentation


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10 Tips to Make Your Periscope and Facebook Live Broadcasts Successful


One of the best social platforms to broadcast yourself to user across the world and kickstart your journey to "Stardom." Get your daily dose of movie reviews, songs, comedy, fashion tips, horoscope, fitness mantra, etc. Discover other talents & celebs in this cool live streaming video app. – PowerPoint PPT presentation

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Title: 10 Tips to Make Your Periscope and Facebook Live Broadcasts Successful

10 Tips to Make Your Periscope and Facebook Live
Broadcasts Successful
  • From the looks of it, 'live' video on social
    media has become a thing. And to help it not turn
    into a monstrous thing from the deep I've put
    together this list of 10 tips to make your live
    Periscope and Facebook Live broadcasts successful
    and help you connect with your audience.

1. Your Title Should Grab their Attention
  • Think of the title of your Periscope-like a
    newspaper headline. Write a great title that
    tells the viewer what it's about and what they
    will see or learn. It should entice them to tune
    in. 'Untitled' isn't an option for success.

2. Don't Waste Time
  • Don't spend the opening seconds of the broadcast
    swinging the camera around the room showing us
    stuff, print out a copy of your company logo and
    slogan and shoot that as you welcome us to the
    broadcast and verbally tell us what's going to

3. Stay Calm
  • When you point the camera towards you don't act
    surprised by the people logging in to watch, it's
    what you were expecting so go with it. Likewise,
    don't start giving shout-outs to viewers unless
    someone of note shows up... like The Pope. It
    could happen...

4. Don't Wait to Start
  • You should be starting the actual content of your
    live broadcast within the first 60 seconds,
    don't forget that people who joined late will be
    able to watch the replay for anything they may
    have missed.

5. Horizontal Please!
  • It's one of my biggest pets peeves. My eyes are
    side-by-side on my face, not one on top of the
    other. Also, be sure to keep your head in the
    middle of the frame with your eyes on the
    imaginary line between the top 3rd and middle
    third of the frame. In the case of Periscope,
    when the comments and hearts begin to fly we will
    be able to still see your head.

6. Have an Agenda
  • As a guy who spent 25 years working in radio and
    TV and doing hours of show prep before each
    broadcast... please, please have an agenda.
    Before you go live, outline what you're going to
    say and the points that you intend to make. Then
    follow that outline.

7. Do a Midstream Recap
  • If you notice a huge spike in viewers, it's OK to
    do a quick recap for those who just joined you,
    but again remember they can watch the replay
    later. Be brief about it and unless your
    broadcast is going to be "an epic", don't recap
    more than once.

8. Questions at the End
  • During the broadcast, if audience members start
    asking questions let them know that you will take
    questions at the end of the broadcast. This will
    help you stick to your agenda. And unless you
    have a fantastic memory (I don't) have them
    re-ask their question later. Just like your
    midstream recap be brief and get on with the task
    at hand.

9. Leave Them Wanting More
  • After you've finished your presentation stay on
    to answer a few questions from your audience but
    don't let this drag on. A good broadcaster knows
    to leave on a high note. Let them know if they
    have any further questions to contact you by
    email or via Twitter.

10. Use Graphics
  • Any URLs, email addresses, Twitter handles, etc.
    that you mention during the broadcast should be
    printed out on a sheet of paper and held up to
    the camera for people to take note of. Finish off
    the way you started with your company logo and
    slogan. Maybe a URL for your product or service.

Bonus Tip
  • Make an appointment with viewers. Either do your
    broadcast on a regular schedule (though this may
    not always be ideal) or Tweet 30 minutes in
    advance to your followers and friends that you've
    got a broadcast coming up. Mention the title too!
  • It's a brave new world out there and everybody
    has the tools to be a broadcaster. As I've said
    before, the artist, broadcaster or craftsperson
    knows it's not about the tools... but how you use

Source http//EzineArticles.com/9402968
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