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MKT 571 Course Experience Tradition / mkt571edu.com

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FOR MORE CLASSES VISIT www.mkt571edu.com 1. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company? Technological Political Economic Cultural – PowerPoint PPT presentation

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Title: MKT 571 Course Experience Tradition / mkt571edu.com


1
MKT 571 help Become Exceptional / mkt571edu.com
For More Tutorials
www.mkt571edu.com
2
MKT 571 help Become Exceptional / mkt571edu.com
  • MKT 571 Final Exam Guide (New)
  • MKT 571 Final Exam Guide
  • 1.         Which component of a marketing audit
    includes major developments in income, prices,
    savings, and credit that affect the company?
  •             Technological
  •             Political
  •             Economic
  •             Cultural
  • 1) Which of the following is most closely
    associated with a proactive marketing
    orientation?    A.  It involves delivering
    superior value.    B.  It is about understanding
    and meeting customers expressed needs.    C. 
    It represents the make and sell" philosophy.  
     D.  The marketer focuses on the customers
    latent or hidden needs.

3
MKT 571 help Become Exceptional / mkt571edu.com
  • MKT 571 Week 1 DQ 1
  • MKT 571 Week 1 DQ 2
  • What have been the major marketing trends in the
    last decade?
  • What new marketing trends do you anticipate in
    the next 10 years?
  • UOP has been the darling of Wall Street during
    the last few years. They offer some of the
    highest profit margins of any company in America
    today. And UOP has had a fine record of growing
    both revenue and profits. They are, by far, the
    largest private university in the Country.
  • From a marketing standpoint what do you think UOP
    is doing well? What areas do you think can be
    improved?

4
MKT 571 help Become Exceptional / mkt571edu.com
  • MKT 571 Week 1 Individual Assignment Qualitative
    Focus Group Research Discussion Guide (2 Papers)
  • MKT 571 Week 2 DQ 1
  • This Tutorial contains 2 Papers
  • Select a local company and one of its products or
    services.
  • Create a 1,400-word Discussion Guide for your
    selected product or service to be used during the
    course of a Focus Group that researches your
    product or services target market
  • This week we are reading about "branding".
  • Here is a recent article on the subject.
  • Comments please.

5
MKT 571 help Become Exceptional / mkt571edu.com
  • MKT 571 Week 2 DQ 2
  • MKT 571 Week 2 Individual Assignment Segmentation
    Techniques (2 Papers)
  • We are entering a real crowded and mature market
    with our CNN product. (Read class case
    introduction). Here is a two part DQ.
  • 1. Describe the overall strategy we should adopt
    to maximize our potential for success.
  • 2. In one sentence write your positioning
    statement for the product
  • This Tutorial contains 2 Papers
  • Go to the Strategic Business Insights website.
  • Take the VALS Survey. Have the results sent to
    you by email. The results are sent in a
    Microsoft Word document showing your primary and
    secondary VALS segments.
  • Go to the Nielsen website.

6
MKT 571 help Become Exceptional / mkt571edu.com
  • MKT 571 Week 2 Team Assignment What Is A
    Marketing Plan? (2 Papers)
  • MKT 571 Week 3 DQ 1
  • This Tutorial contains 2 Papers
  • Develop a 1,050-word marketing plan discussion
    which includes the following
  • Discuss what a marketing plan is and is not.
  • Examine the elements that should be included in a
    marketing plan.
  • Examine the importance of a marketing plan.
  • What do you think are the most important
    characteristics/attributes of successful sales
    people? Discuss BTW Sales is part of the
    marketing function.

7
MKT 571 help Become Exceptional / mkt571edu.com
  • MKT 571 Week 3 DQ 2
  • MKT 571 Week 3 Individual Assignment Career
    Connection Customer Relationships and
    Satisfaction (2 Papers)
  • You are working at Johnson Johnson and one of
    your responsibilities is to set prices for new
    drugs. The firm has invented a cure for Aids and
    is protected by patent. The cost for the one time
    injection that cures the disease is 100 and
    includes amortization of the development cost
    (The 1 billion cost to develop the product is
    included in the 100) and the cost raw materials.
  • This Tutorial contains 2 Papers
  • You are a marketing manager for a local company
    and you are developing a plan to improve customer
    relationships and increase satisfaction.
  • Select one of the following types of local
    companies
  • Florist
  • Veterinarian
  • Health/Natural Food Store
  • Accounting/Tax Preparation

8
MKT 571 help Become Exceptional / mkt571edu.com
  • MKT 571 Week 3 Team Assignment New Product Launch
    Marketing Plan, Part 1
  • MKT 571 Week 4 DQ 1
  • Create a 1,400-word Product Launch Plan in a
    Microsoft Word document. The Product Launch plan
    will be for two countries. Select your home
    (domestic) market and another for the
    international market. Do not select the U.S. and
    Canada, the U.S. and Britain, or Canada and
    Britain as your combinations.
  • Let's assume that our overall objectives for the
    ReCharge bar is to generate 300 million in year
    1 sales and capture the 1 market share position
    in the U. S market. Describe your Distribution
    strategy to allow these lofty goals to be
    accomplished. 

9
MKT 571 help Become Exceptional / mkt571edu.com
  • MKT 571 Week 4 DQ 2
  • MKT 571 Week 4 team Assignment New Product Launch
    Marketing Plan, Part 2
  • Let's assume that The Recharge Bar has been
    wildly successful and we have achieved all our
    major objectives in the U. S. market by the end
    of year three. Should we consider expanding our
    distribution globally? What are some of the major
    factors that we need to be aware of and plan for?
    In other words, what makes marketing on a global
    basis more difficult than simply distributing our
    product nationally?
  •  
  • Create a 1,400-word Market Segmentation Plan for
    the New Product/Service Launch Marketing Plan.
    Include the following for both the domestic and
    international markets based on the team's
    research
  • Describe the target market (audience) profiles,
    key buying behaviors, and decision motivators for
    the consumer target market.

10
MKT 571 help Become Exceptional / mkt571edu.com
  • MKT 571 Week 5 Career Connection Integrated
    Marketing Communication and Marketing Mix
    Client Pitch (Part 1 and Part 2)
  • MKT 571 Week 5 Career Connection Integrated
    Marketing Communication and Marketing Mix
    Client Pitch (Part 1 Only) (2 PPT)
  • Select a current product or service with which
    you are familiar. This product will be used to
    pitch a new integrated marketing communication
    and marketing mix to a client who is the marketer
    or producer of the product.
  • Review the current marketing mix including the
    communication channels used.
  • Select a current product or service with which
    you are familiar. This product will be used to
    pitch a new integrated marketing communication
    and marketing mix to a client who is the marketer
    or producer of the product.
  • Review the current marketing mix including the
    communication channels used.

11
MKT 571 help Become Exceptional / mkt571edu.com
  • MKT 571 Week 5 DQ 1
  • MKT 571 Week 5 DQ 2
  • Let's assume our objective for ReCharge is to
    deliver 300 million in first year sales and to
    capture the 1 market share position in the
    category by the end of our first full year of
    operation.
  • (BTW. Setting marketing objectives prior to
    developing strategy is real important)
  • What should our promotional budget be? Why?
  • Instead you're going to get a chance to get your
    creative juices going and to hopefully have some
    fun doing it.
  • Each of you will demonstrate your creative
    approach to the ReCharge Bar by developing a TV
    commercial, radio spot or magazine ad. You don't
    need to get fancy with the graphics.

12
MKT 571 help Become Exceptional / mkt571edu.com
  • MKT 571 Week 5 Team Assignment New Product Launch
    Marketing Plan, Part 3
  • MKT 571 Week 6 Team Assignment Career Connection
    New Product Launch Marketing Plan Final Project
  • Develop a 1,400-word Communication Plan including
    the following
  • Discuss the marketing communication channels
    available for the domestic and international
    markets.
  • Evaluate the merits and drawbacks of the channel
    options in relation to the target audience, your
    product or service, and the timing of the launch
    phase.
  • Complete the final phase of your New Product
    Launch Marketing Plan. Consider your product
    launch to date, reflect on additional learning,
    and incorporate feedback to the Learning Team's
    Marketing Plan for your new product/service. Once
    all previous weeks' sections and the remaining
    parts of the Plan are compiled, it should be no
    more than 3,500 words.

13
MKT 571 help Become Exceptional / mkt571edu.com
For More Tutorials
www.mkt571edu.com
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