The possibilities and problems of live video streaming - PowerPoint PPT Presentation


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The possibilities and problems of live video streaming


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Title: The possibilities and problems of live video streaming

The possibilities and problems of live video
  • Businesses worldwide are quickly adopting live
    video streaming for their ventures. Diverse
    applications explain why from classic video
    conferencing and webcasting tools, TV
    Broadcast-like applications for sports and
    e-sports streaming, or collaboration applications
    like doctors appointments via a tablet to social
    media streaming apps for user generated content
    (UGC). Live video makes content more accessible
    and communication simpler. This recent Apps World
    post lists Periscope, the 1 live video streaming
    app, as one of the 11 social media apps to break
    out in 2016. And Facebook Live has followed the
    trend, sparking success among celebrities and
    media organizations.

So how can you enter the game and use live
streaming in your own app, for your own brand?
Live Video is hard. How can you roll out live
video services successfully, across multiple
platformsdesktop, mobile, and browser? Here are
different key challenges you might face
  • Live encoding how to obtain a perfect camera
    signal and send it to the internet, even in
    unstable networks?
  • Live streaming and delivery how to achieve a
    stable stream transport under all conditions? How
    avoid complicated server setup, installation and
    maintenance processes?
  • Scalability how to scale your live streaming
    experience to a wide audience or user base
  • Playback how to achieve the best possible user
    experience for your communication partner or live
    audience? How can I deliver to any possible
    end-user device, no matter which format it
  • Latency how can I keep end-to-end latency low to
    be able to support communication applications?

  • Different standard and formats enable live video
    streaming, depending on operating systems,
    platforms, and browsers. Find out which format
    works best for your use case and consider these
    challenges that might come up in the process Set
    Up Setting up the live stream and maintaining
    good quality delivery requires know-how around
    server installation and maintenance. Stable
    Streams Your stream and camera signal needs to
    stay stable even in unstable network conditions
    for playback on a global level. This requires a
    high quality adaptive bitrates algorithm and
    quick reconnect workflows Cross-platform
    Playback Check for playback quality on various
    platforms and devices. Your playback software
    should allow you to share multiple streams of the
    same event, or have a large worldwide audience.

There is a lot to consider if you decide to
integrate live streaming into your brands
application. But these challenges in live video
encoding, streaming, and playback can be overcome
if your chosen live streaming software guarantees
the following aspects
  • Compatibility with several encoding devices, like
    professional broadcasting cameras, phones and
    tablets, or even cameras for outdoor activities,
    like the GoPro devices.
  • The software has to guarantee a smooth stream,
    with low latency and stability in all network

  • Streaming through a secure server, or have the
    possibility to run the stream through your own
    server for complete control of the process.
    Complete solutions from encoding to playback with
    a server included are applicable to various use

  • Make sure playback is enabled on any device and
    that the software supports portrait and landscape
    video. This way anyone can connect to your
    streams, with no restrictions due to different
  • If you use live streaming app for events, sharing
    several streams of the same event on one screen
    is a great feature. Choose software that lets you
    tag streams and display them in groups.

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