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Consumer and Market Insights: Dairy and Soy Food in France

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The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate. – PowerPoint PPT presentation

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Title: Consumer and Market Insights: Dairy and Soy Food in France


1
Consumer and Market Insights Dairy and Soy Food
in France
  • Market research report

2
Report Overview
  • Summary
  • Consumer and Market Insights Dairy and Soy Food
    in France provides an overview of the market,
    analyzing market data, demographic consumption
    patterns within the category, and the key
    consumer trends driving consumption. The report
    highlights innovative new product development
    that effectively targets the most pertinent
    consumer need states, and offers strategic
    recommendations to capitalize on evolving
    consumer landscapes.

3
Key Findings
  • The Dairy market in France is forecast to
    register a CAGR of 3.4 during 2015-2020 and
    reach US38,370 million by 2020
  • Kids and Babies and Older Consumers are the key
    target audiences for the majority of Dairy and
    Soy Food consumption
  • The Milk category accounted for highest
    (Off-trade and On-trade) consumption in volume
    terms in 2015
  • The Yogurt category witnessed the fastest private
    label growth from 2012 to 2015

4
Synopsis
  • Key consumer demographic groups driving
    consumption within the French market. The figures
    showcase the number of times consumers of
    specific ages and gender consume Dairy and Soy
    Food, as well as identifying whether these
    demographic groups "over" consume in the category
    (i.e. they account for a higher proportion of
    occasions than the proportion of society they
    represent overall)
  • A study of market value and volumes over
    2009-2019 for France, supplemented with category,
    brand, and packaging analysis that shows the
    current state of the market, and how it will
    evolve over the next five years
  • The degree of influence that the 20 key consumer
    trends identified by Canadean have on Dairy and
    Soy Food consumption volumes, with granular
    analysis on the extent that degree of influences
    varies between gender and age group
  • Insight into the implications behind the data,
    and analysis of how consumer needs will evolve in
    the short-to-medium term future
  • Examples of international and France-specific
    product innovation targeting key consumer needs

5
Reasons To Buy
  • This report brings together consumer analysis and
    market data to provide actionable insight into
    the behavior of French Dairy and Soy food
    consumers.
  • This is based on Canadian's unique consumer data,
    developed from extensive consumption surveys and
    consumer group tracking, which quantifies the
    influence of 20 consumption motivations in the
    Dairy and Soy sector. Category, brand, and
    packaging dynamics are also examined.
  • This allows product and marketing strategies to
    be better aligned with the leading trends in the
    market.

6
Table Of Contents
  • Introduction
  • Country Context
  • Market Overview and Consumer Demographics
  • Retail Landscape and Key Distribution Channels
  • Competitive Landscape
  • Health and Wellness analysis
  • Packaging
  • Consumer trend analysis
  • Examples of New Product Development

7
Find More Details
  • http//www.researchbeam.com/consumer-and-insights-
    dairy-and-soy-food-in-france-market/enquire-about-
    report

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