Top Trends in Snacks, Confectionery, and Desserts; Exploring consumer and innovation trends in key categories

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Top Trends in Snacks, Confectionery, and
Desserts Exploring consumer and innovation
trends in key categorist Layout

• Market Research Report

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Report Overview

• Summary
• The notion of consuming three main meals a day
  continues to erode as snacking becomes entrenched
  in consumers' dietary routines. For some
  consumers, snacks provide a necessary energy or
  nutritional boost as time restraints prevent them
  from consuming more substantial meals. For
  others, they offer an emotional boost during
  stressful times or when an indulgence or treat is
  needed. Other snacking scenarios are
  characterized not by particular functional or
  psychological needs but are rather dictated by
  occasion, such as watching a movie, attending a
  sporting event, or socializing with friends.
  Essentially, more consumers are turning to snacks
  to fulfill a wider range of needs and occasions,
  presenting opportunities for brands right across
  the health-indulgence and sweet-savory spectrums.

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Key Findings

• It is particularly crucial to understand the
  snacking motivations of younger consumers. Not
  only are they more frequent smackers, but their
  purchase behaviors and preferences will strongly
  influence other consumers and also subsequent
  generations, as they pass on these behaviors to
  their children.
• Snacking satisfies a range of rational and
  emotional needs. As a whole, snacking is
  primarily driven by the desire to treat oneself
  and boost energy levels. However, such
  motivations are nuanced, particularly when
  analyzed by age cohort.
• Synopsis
• CONSUMER INSIGHT Access information from our
  consumer surveys to identify the attitudes and
  behaviors driving key trends.
• DRIVERS Understand the key insights and trends
  that are growing the market.
• INNOVATION See the best examples of innovation,
  linked to clearly-identified trends.

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Reasons To Buy

• Identify the top seven trends driving the snacks,
  confectionery, and desserts sectors.
• Gain insight into the key consumer segments that
  are most likely to be a key focus for innovation.
• Put innovative products into context by
  connecting them to specific consumer trends and
  needs.
• Get insight and inspiration for innovation
  programs and new product development.

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Table Of Content

• 1. Introduction
• 2. Innovation Trends in Snacks, Confectionery,
  and Desserts
• Plant power
• Meat-mania
• DIY treating
• Time-of-day positioning
• Clean-label culture
• Better with booze
• Life hacking
• 3. Conclusions
• 4. Appendix

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