7 Tricks to Utilize Big Data for Market Research

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Tricks to Utilize Big Data for Market Research
www.eminenture.com
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Big data hides customers tendencies and habits.
There are 7 tricks to utilize big data for market
research. Browsing rich insight, observing
customers keenly, utilizing marketability,
inferring social media reviews, capturing emails,
ETL and analyzing the ascertained information
help in developing business intelligence.
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• Points to Consider
• Browse rich insight
• keeps an eye on customers
• Effective marketability
• Surf on social media
• Capture emails
• Extract, Transform and Load
• Analyze ultimately

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• 1. Browse Rich Insight
• Do web scraping using tools
• Study and know your audience
• Access data from retailers and distributors
• Consolidate all analytics, CRMs and so on
• Extract conclusion

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• 2. Keeps an Eye on Customers
• Track customers via telemetry
• Tap geo-location for frequent targeting
• Research ethnography via telemetry
• Take output of telemetry to learn customer
  behaviour
• Predict what a customer will want in future

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• 3. Effective Marketability
• Observe marketing patterns
• Relate them with customers KPIs
• Develop consumers patterns and performance

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• 4. Surf on Social Media
• Create commercial page on social media
• Detect customers satisfaction level
• Check reviews to learn their expectations
• Ascertain result of ad campaigns through a/c
  analytics

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• 5. Capture Emails
• Detect incoming traffic on your website or social
  media a/c
• Save investigation calls and emails
• Utilize them for email marketing
• Deploy software to capture emails

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• 6. Extract, Transform and Load (ETL)
• Extract data as per requirement
• Import it from various sources
• Consolidate it accordingly
• Derive conclusion eventually

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• 7. Analyze Ultimately
• Capture customers marketing habits
• Derive rich insight from it
• Bring fore the analyst in you
• Infer in the report what projections are

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