Juice Poised to Take Lead in the Eastern European Beverages Market by 2021: Ken Research - PowerPoint PPT Presentation

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Juice Poised to Take Lead in the Eastern European Beverages Market by 2021: Ken Research

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The market for Juice consumption is going strong both in terms of value and volume with an increasing shift towards innovation in terms of both variants and packaging technology. – PowerPoint PPT presentation

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Title: Juice Poised to Take Lead in the Eastern European Beverages Market by 2021: Ken Research


1
Juice Poised to Take Lead in the Eastern European
Beverages Market by 2021 Ken Research
2
  • The market for Juice consumption is going strong
    both in terms of value and volume with an
    increasing shift towards innovation in terms of
    both variants and packaging technology.
  • The industry is forecast to grow faster over the
    coming years as there is a huge demand for
    healthy, natural and fresh beverages over
    traditional soda drinks.
  • Eastern European countries such as Poland,
    Hungary, Czech Republic and Slovakia have very
    high per day consumption of fresh fruits and
    vegetable juices.

3
Ken Research announced its latest publication on,
Juice Consumption Volume And Growth Forecast To
2021-East Europe, which included a country-wise
coverage of the various products being sold
within the Eastern European Juice market. The
publication offers insights into the shape the
market is projected to take over the next five
years. In addition, the report also includes
trends within the distribution and packaging
divisions of the Juice market. With respect to
the scope of this report, Juice is a 100 pure
fruits or vegetables extract with no added
ingredients. However, packaged juice contains
permitted minerals and vitamins for the purpose
of fortification and permitted additives which
are products from concentrate. The juices are
available in various forms such as concentrated,
chilled and frozen concentrated. This report
includes top level Juice consumption actual data
for 2010-2014, provisional data for 2015 while
forecasts are provided for 2016-2021 across 18
individual countries. The countries covered in
the report are Belarus, Bosnia, Bulgaria,
Croatia, Czech Republic, Estonia, Hungary,
Latvia, Lithuania, Macedonia, Poland, Romania,
Russia, Serbia, Slovak Republic, Slovenia,
Turkey, and Ukraine.
4
Overview of Eastern Europes Juice Industry In
the aftermath of the financial crisis, most parts
of Eastern Europe witnessed economic stability in
the past five years. A strong manufacturing/servic
e sector has led to opening of more job
opportunities and better living conditions for
the people. This has directly resulted in an
increased desire of the people to live a better
quality of life and trends of self-indulgence
have emerged. In this regard, Juice is one of the
most upcoming categories. For instance, Birch
Juice has become extremely popular in whole of
Eastern Europe. Birch Juice is a thin, watery sap
harvested from the mature, wild birch tree
trunks. This juice can only be tapped during the
early spring thaw after the winter freeze. The
juice gained raging popularity because of high
content of antioxidants, electrolytes and
vitamins and attained the reputation of being an
herbal remedy. This report provide valuable
insights into which growth categories to target,
trends in the usage of packaging materials, types
and closures by each category and the brand
market shares.
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Future Prospects of Juice Market in Eastern
Europe With the increasing number of consumers
preferring products that can counter the
side-effects of leading a professional life, the
Juice market is expected to register high growth
in the upcoming years. However, both consumers
and manufacturers need to keep a check on the
fluctuating macroeconomic environment. Recently,
the Eastern European countries had to import a
large amount of fresh fruits and vegetables
because of inhospitable environmental conditions
and the Juice manufacturers were forced raise
their prices. As a result, overall sales of Juice
market had a setback. The market is forecast to
have a stable growth because of factors such as
increasing inclination of people towards healthy
drinks, value-for-money products being launched
leading players and high innovation in terms of
flavors and packaging. Tremendous opportunities
lie for manufacturers to bring out more regional
flavors. In addition, deeper penetration into the
region can also benefit the sales as a large
section of customer segments are still untapped.
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  • However, all is not smooth for the Juice
    manufacturers as the market also faces some
    weaknesses and threats. Growth might be slow due
    to uncertain economic conditions in Europe.
    Additionally, possible threats loom from weak
    euro condition in 2015 along with high costs of
    raw materials for the production of natural fruit
    juices.
  • Key Trends Governing Iced/RTD Tea Drinks in
    Eastern Europe
  • Increasing awareness about health benefits of
    traditional aerated/carbonated drinks.
  • Consumers shift towards fresh or cold-pressed
    fruit or vegetable juices.
  • A large number of multi-national and smaller
    players have entered into the industry.
  • Competition has led to availability of large
    number of variants at economic prices.
  • The demand is shifting towards premium varieties
    which promise organic or herbal content.

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  • Key Topics Covered in the Report
  • Detailed profile of Eastern European Juice market
  • Consumer demographics, trends and behaviors
  • Top 4 consumer trends which will influence Juice
    consumption
  • Value and volume analysis for the Eastern
    European Juice market
  • Historic and forecast consumption in the Eastern
    European Juice market
  • Retail landscape of the Eastern European Juice
    market
  • Packaging landscape of the Eastern European Juice
    market
  • To know more on coverage, click on the link
    below
  • https//www.kenresearch.com/food-beverage-and-toba
    cco/non-alcoholic-beverages/juice-consumption/3202
    8-11.html

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Related Reports https//www.kenresearch.com/food
-beverage-and-tobacco/non-alcoholic-beverages/juic
e-consumption/32053-11.html https//www.kenresear
ch.com/food-beverage-and-tobacco/non-alcoholic-bev
erages/juice-consumption/32074-11.html ContactK
en Research Ankur Gupta, Head Marketing
Communicationsquery_at_kenresearch.com91-124-42302
04
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