MKT 230 UOP Course Real Knowledge / uopmkt230dotcom - PowerPoint PPT Presentation

About This Presentation
Title:

MKT 230 UOP Course Real Knowledge / uopmkt230dotcom

Description:

For more course tutorials visit www.uopmkt230.com MKT 230 Week 1 CheckPoint Marketing Concepts MKT 230 Week 1 DQ 1 and DQ 2 MKT 230 Week 2 CheckPoint Decision Time at Qode MKT 230 Week 2 Assignment Marketing Plan Exercise MKT 230 Week 3 CheckPoint Consumer Decision Making Process MKT 230 Week 3 DQ 1 and DQ 2 MKT 230 Week 4 CheckPoint Customer Relationship Management MKT 230 Week 4 Assignment Target Market Strategy Presentation MKT 230 Week 5 CheckPoint New Product Development – PowerPoint PPT presentation

Number of Views:2
Slides: 14
Provided by: juniors96

less

Transcript and Presenter's Notes

Title: MKT 230 UOP Course Real Knowledge / uopmkt230dotcom


1
MKT 230 UOP Course Real Knowledge /
uopmkt230dotcom
For More Tutorials
www.uopmkt230.com
2
MKT 230 UOP Course Real Knowledge /
uopmkt230dotcom
  • MKT 230 Entire Course
  • MKT 230 Week 1 CheckPoint Marketing Concepts
  • MKT 230 Week 1 CheckPoint Marketing Concepts MKT
    230 Week 1 DQ 1 and DQ 2 MKT 230 Week 2
    CheckPoint Decision Time at Qode
  • MKT 230 Week 2 Assignment Marketing Plan
    Exercise MKT 230 Week 3 CheckPoint Consumer
    Decision Making Process
  • CheckPoint Marketing Concepts
  • Using the information found in Ch. 1 of the
    textbook, complete the Marketing Concepts table
    found in Appendix B.
  • Post your completed Appendix B as an attachment
    in the Assignments link of the ecampus.

3
MKT 230 UOP Course Real Knowledge /
uopmkt230dotcom
  • MKT 230 Week 1 DQ 1 and DQ 2
  • MKT 230 Week 2 Assignment Marketing Plan Exercise
  • Many people regard marketing simply as
    advertising. Advertising is a part of marketing,
    but it is not the whole picture. What arguments
    can you make against the common assumption that
    marketers only worry about advertising? What are
    some of the roles that marketers play within an
    organization?
  • Assignment Marketing Plan Exercise
  • Review the Marketing Plan Exercise found on p.
    136 of the textbook.
  • Answer questions 15 of the Marketing Plan
    Exercise.
  • Include two to three outside references to
    support your answers with research.

4
MKT 230 UOP Course Real Knowledge /
uopmkt230dotcom
  • MKT 230 Week 2 CheckPoint Decision Time at Qode
  • MKT 230 Week 3 CheckPoint Consumer Decision
    Making Process
  • CheckPoint Market Planning at QOde
  • Read the case scenario, Decision Time at Qode,
    on pp. 3839 of the textbook.
  • Write a200300 word response describing how the
    three steps of business planningstrategic,
    functional, and operationalcan be seen in the
    marketing decisions being made by Qode.
  • CheckPoint Consumer Decision-Making Process
  • In this CheckPoint, you exercise critical
    thinking skills and identify the stages of the
    decision-making process involved with purchasing
    a new product. Describe the logical inquiry and
    problem-solving methods that were used to
    evaluate alternatives, select a product, and
    evaluate the product post-purchase.

5
MKT 230 UOP Course Real Knowledge /
uopmkt230dotcom
  • MKT 230 Week 3 DQ 1 and DQ 2
  • MKT 230 Week 4 Assignment Target Market Strategy
    Presentation
  • Discussion Questions
  • Consider a recent purchase that you or a family
    member has made. Examples include a household
    product, DVD or CD, grocery item, or electronic
    device. Describe the item and list three reasons
    you purchased that product as opposed to another
    product.
  • Assignment TargetMarket Strategy Presentation
  • Resource Ch.ltspanstyle 'font-weightnormal'gt 7
    in MarketingReal People, Real Choices
  • Select a new product or service that you would
    like to introduce to the marketplace. You use
    this same product when completing your Final
    Project in Week Nine.

6
MKT 230 UOP Course Real Knowledge /
uopmkt230dotcom
  • MKT 230 Week 3 DQ 1 and DQ 2
  • MKT 230 Week 4 Assignment Target Market Strategy
    Presentation
  • Discussion Questions
  • Consider a recent purchase that you or a family
    member has made. Examples include a household
    product, DVD or CD, grocery item, or electronic
    device. Describe the item and list three reasons
    you purchased that product as opposed to another
    product.
  • Assignment TargetMarket Strategy Presentation
  • Resource Ch.ltspanstyle 'font-weightnormal'gt 7
    in MarketingReal People, Real Choices
  • Select a new product or service that you would
    like to introduce to the marketplace. You use
    this same product when completing your Final
    Project in Week Nine.

7
MKT 230 UOP Course Real Knowledge /
uopmkt230dotcom
  • MKT 230 Week 4 CheckPoint Customer Relationship
    Management
  • MKT 230 Week 5 CheckPoint New Product Development
  • CheckPoint New Product development
  • Read the following You are working in the
    product development department of a company that
    creates house hold products. Your team has come
    up with an idea for a revolutionary new cleaning
    product.
  • CheckPoint Customer Relationship Management
  • Review the descriptions of customer relationship
    management (CRM) characteristics found in
    Appendix D.
  • Complete Appendix D by identifying ,tivities that
    can be classified by each characteristic of a CRM
    plan

8
MKT 230 UOP Course Real Knowledge /
uopmkt230dotcom
  • MKT 230 Week 5 DQ 1 and DQ 2
  • MKT 230 Week 6 Assignment Life Cycle Management
    Analysis
  • Discussion Questions
  • Look around your home or office and select three
    products you currently use. Briefly describe each
    product. How would you classify each one?
  • In this assignment, you practice using critical
    thinking skills. You analyze a case by conducting
    research,defining problems, and making
    recommendations. Remember to suspend personal
    bias and judgment while investigating the
    multiple stages of product strategies and life
    cycle management.

9
MKT 230 UOP Course Real Knowledge /
uopmkt230dotcom
  • MKT 230 Week 6 CheckPoint Branding Strategies
  • MKT 230 Week 7 CheckPoint Integrated Marketing
    Communication
  • CheckPoint Branding Strategies
  • Select a large company that has created a strong
    product identity in the market. What branding
    strategies has the company used to create its
    product identity?
  • The goal of integrated marketing communication
    (IMC) is to produce a unified promotional
    message that has the customer as its focus. All
    promotional activity, such as media advertising,
    sales promotion, personal selling sponsorships,
    and public relations, is geared toward delivering
    ,onsistent uniform message.

10
MKT 230 UOP Course Real Knowledge /
uopmkt230dotcom
  • MKT 230 Week 7 DQ 1 and DQ 2
  • MKT 230 Week 8 Assignment Sales Promotion
    Techniques
  • Imagine that you are a mentor to a new employee
    at a marketing firm. The new employee is having
    trouble understanding what the term market
    communication really means. Using what you have
    learned, explain to then employee how marketing
    communication can influence a buyer.
  • Assignment Sales Promotion Techniques
  • Write a 700- to1,050-word paper summarizing the
    key sales promotion techniques that marketing
    firms direct toward trade and consumers. Include
    real-world examples to describe the following
    classifications of sales promotion techniques

11
MKT 230 UOP Course Real Knowledge /
uopmkt230dotcom
  • MKT 230 Week 8 CheckPoint 1 Developing an
    Advertising Campaign
  • MKT 230 Week 8 CheckPoint 2 Marketing Concepts
    Activity
  • CheckPoint Developing an Advertising campaign
  • Resource Analysis GEICO television commercials
    try to appeal to wide audience/Audio File Day to
    Zy
  • Listen to the Audio File, Day to Zy, by clicking
    on the Electronic Reserve Reading link located
    under Week 8 on the Materials page of your
    student website.
  • CheckPoint Marketing Concepts ,
  • Draft a 200- to 300-word response to the
    Marketing Concepts Discussing Choices and
    Ethical Issues question 6 found onp. 532 of
    Marketing Real People, Real Choices. Your
    response should be posted as an attachment in the

12
MKT 230 UOP Course Real Knowledge /
uopmkt230dotcom
  • MKT 230 Week 9 Capstone DQ
  • MKT 230 Week 9 Final Project Marketing Plan
    Outline
  • How has learning about marketing concepts given
    you a better understanding of the market place
    and how businesses and consumers make decisions?
    Has what you have learned about marketing
    increased your interest in a future career in
    marketing?
  • Select a product or service you would like to
    introduce to the marketplace. It may be from an
    existing company or a new concept.
  • Prepare a 1,750- to 2,100-word marketing plan
    for your selected product or service. Include the
    following elements

13
MKT 230 UOP Course Real Knowledge /
uopmkt230dotcom
For More Tutorials
www.uopmkt230.com
Write a Comment
User Comments (0)
About PowerShow.com