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Title: Instant Assignment Help Australia-Sample Assignment


1
BUSINESS STRATEGY OF
SONY ERICSSON
ASSIGNMENT 3
Contact Us 61 879 057 034 Email Us
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2
INTRODUCTION
  • Business strategy is defined as long duration
    approach of executing corporations business plan
    for achieving its overall goals. Here, the
    following presentation is defining about Sony
    Ericsson business strategy that is known as one
    of leading cell phones company.

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3
Sony Ericsson Business Strategy
  • On 1st October 2001, Sony and Ericsson joint
    venture has been occurred. After that period,
    both firms begin to work mutually, with an aim to
    become leading brand of communication
    entertainment by cheering people to do more than
    only making interaction on mobiles and enabling
    everyone to participate as well as create
    entertainment experience (McQuerrey, 2013).

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4
Stakeholders
  • Stakeholders in a company is considered as any
    group or individual who can be influenced by or
    influence the achievements of organizational
    objectives.

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5
THIS IS A SAMPLE ASSIGNMENTTO BUY COMPLETE
ASSIGNMENT
  • EMAIL US
  • help_at_instantassignmenthelp.com.au
  • CONTACT US
  • 61 879 057 034

WEBSITE
http//www.instantassignmenthelp.com.au/
Instant Assignment Help Australia the most
trusted online platform which offers assignment
writing services to students of Australia at
pocket-friendly prices.
6
Sony Ericsson Stakeholders
  • Due to effective contribution and involvement of
    its stakeholders Sony Ericsson has been very
    successful. These stakeholders are divided into
    primary and secondary (Klatt, Schlaefke and
     Moeller, 2011).

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7
Primary Stakeholders
  • Customers They are end users of organizations
    products.
  • Suppliers They deliver resources to be used by
    company in manufacturing of its goods and
    services.

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8
Contd.
  • Shareholders These are the owners of company.
    They invest their money to propel the firm to
    achieve its goals.
  • Employees They are business workers and are
    linked directly with its continuous operations
    and hence determine the output of company.

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9
Secondary Stakeholders
  • Media They have great role in Sony Ericssons
    growth. The firm uses media to reach target
    customers.
  • Government The government plays a significant
    role in shaping external framework in which
    business operates.

10
Contd.
  • Local community They offer local infrastructure
    that a company needs to attain its goals.
  • Competitors Competitors in the industry
    presence supports in enhancing the products
    produced and services rendered.

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11
THIS IS A SAMPLE ASSIGNMENTTO BUY COMPLETE
ASSIGNMENT
  • EMAIL US
  • help_at_instantassignmenthelp.com.au
  • CONTACT US
  • 61 879 057 034

WEBSITE
http//www.instantassignmenthelp.com.au/
Instant Assignment Help Australia is providing
the top quality assignments written by the expert
writers.
12
IMPORTANCE OF STAKEHOLDER ANALYSIS
  • It is important for Sony Ericsson, as supports in
    analyzing interest of stakeholders that can be
    influenced by business policies and operations.
    Moreover, it helps in determining potential
    conflicts and risks, which would expose the
    business operations (The importance of
    stakeholder engagement con't, 2012).

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13
Sony Ericsson Environmental Audit
  • These are external features that affect the
    companys regular operations. They are
  • Political
  • Economical
  • Social
  • Technological
  • Legal
  • Environmental

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14
Porters Five Forces Model
  • It includes the following
  • Buyers bargaining power
  • Supplier bargaining power
  • Competitive rivalry
  • New entrant threat
  • Substitute products threat.

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15
Companys Internal Audit
  • It is referred to organizations strengths to
    take available opportunities in the market and
    weaknesses in attaining competitive advantage
    (Wang, 2009).

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16
Strategic Planning
  • Strategic planning is referred to procedure with
    which the companys guiding members envision its
    future period and develop essential process and
    operations to achieve future objectives (Smith,
    2006).

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17
THIS IS A SAMPLE ASSIGNMENTTO BUY COMPLETE
ASSIGNMENT
  • EMAIL US
  • help_at_instantassignmenthelp.com.au
  • CONTACT US
  • 61 879 057 034

WEBSITE
http//www.instantassignmenthelp.com.au/
Instant Assignment Help Australia provides a
special feature which enables the student to
cosult the experts before ordering any
assignment.
18
Issues Involved In
Strategic Planning
  • In the individuals personal value system ethics
    and social responsibility occupy an essential
    place. Customers confidence in business
    activities has been severely shaken by recent
    corporate scandals and collapses, like bank
    failures. Hence, for Sony Ericsson it is
    significant to consider incorporating ethics and
    social responsibility in its process of strategic
    planning.

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19
Different Planning Techniques
  • Through strategic planning an organization define
    its strategy, direction and decision making on
    resource allocation to practice this strategy,
    such as capital and people. There are several
    business analysis techniques available, such as
    SWOT, PEST, STEER and EPISTEL (Strategic Planning
    Tools and Techniques, 2013).

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20
REFERENCES
  • McQuerrey, L., 2013. The Importance of Using
    Stakeholders to Communicate Your Messages.
    Online. Available through lthttp//smallbusines
    s.chron.com/importance-using-stakeholders-communic
    ate-messages-36159.htmlgt. Accessed on 21
    November 2013.
  • The importance of stakeholder engagement con't.
    2012. Online. Available through
    lthttp//www.ic.gc.ca/eic/site/csr-rse.nsf/eng/rs00
    139.htmlgt. Accessed on 20 November 2013.
  • Strategic Planning Tools and Techniques. 2013.
    Online. lthttp//work911.com/planningmaster/faq/i
    ndextools.htmgt. Accessed on 19 November 2013.

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21
Contd.
  • Klatt, T., Schlaefke, M. and  Moeller, K., 2011.
    Integrating business analytics into strategic
    planning for better performance. Journal of
    Business Strategy. 32 (6). pp.30 39.
  • Al-Shammari, A. H. and Hussein, T. R., 2008.
    Strategic planning in emergent market
    organizations empirical investigation.
    International Journal of Commerce and Management.
    18 (1). pp.47 59.
  • Deitche, M. S., 2010. Green Collar Jobs
    Environmental Careers for the 21st Century.
    ABC-CLIO.
  • Wang, F. H., 2009. Web-based Green Products Life
    Cycle Management Systems. IGI Global Snippet.
  • Smith, B., 2006. Making Marketing Happen.
    Routledge.

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help_at_instantassignmenthelp.com.au
22
THIS IS A SAMPLE ASSIGNMENTTO BUY COMPLETE
ASSIGNMENT
  • EMAIL US
  • help_at_instantassignmenthelp.com.au
  • CONTACT US
  • 61 879 057 034

WEBSITE
http//www.instantassignmenthelp.com.au/
The Customer Care executives of Instant
Assignment Help Australia are available 24/7 to
give solution to the queries.
23
THANK YOU
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